A specific example of a dashboard we built with Amplitude is a click-level report that I created recently when I was with TurboTax. We made it to study the clicks on every page. Essentially, what we visualized was a Sankey chart of how people are moving through pages. Since we changed the entire product stack, it was important for us to verify where the drop-offs were. Eventually, we moved the idea of a Sankey chart to a drop-off chart where we studied the bounce rate for each page, and we had a bar graph showing the number of people on one page and throughout their journey, where people dropped off. That drop-off report was a big project, and I think that helped the team recognize what the bottlenecks were and what the problem areas were in the product.

The reaction from our team and stakeholders to the findings from the drop-off report was that it had already been discussed with the major stakeholder product managers, so it was a requirement we mutually discussed and came to. Since Amplitude has incredibly easy functionality for accessing the past year of data, it became a tool that even the PMs could play around with, allowing us to leave them to self-serve. That acted as a big positive for us in the analytics team because the more our stakeholders use self-serve reports, the less work it is on our shoulders. That was especially great from the PMs because we could reconcile our Amplitude data with other data sources, such as the Databricks data lake, in a short span of time. Changes were made right from UX level changes on the pages to broader decisions on whether we need to clamp down on the entire tax filing experience.

What stands out about Amplitude's data visualization compared to other tools I have used is the easy integration with clickstream data. It was seamless for that data to be loaded into Amplitude, with a good volume that easily loads onto Amplitude without having to create intermediate tables, which was the case with Tableau. Everything on top of that is easy usage and functionality because we used to do it on Chrome without needing a desktop server to create data visualizations. This entire package is really robust.

Collaboration was a significant part. What improves collaboration is the self-serve functionality, which was a big deal for PMs to have access to just that data and also the base layer of how that data is structured, which connects to clicks that every report refers to. Business stakeholders can pull different cuts and slices without relying on analytics, which is usually quite loaded with tasks. That was the best thing, as collaboration allowed business stakeholders to attempt to go through the reports and create their own reports, which was beneficial.

I notice faster decision-making for sure, as business stakeholders could themselves get their own reports.

Amplitude's security and access controls are completely in-house, and organization-wide accesses were provided right when we onboarded onto our analytics roles, so that was never a problem. Access controls were also straightforward, and we did not have any issues there.

Managing data privacy and compliance requirements with Amplitude was easy. As far as I remember, the challenges with data privacy and compliance requirements did not raise any issues flagged at any point by the data engineers or the Amplitude admin. We could seamlessly use the data from an analyst perspective.

We did not use the mobile app, so I cannot comment more about it.

I would describe Amplitude's reporting and analytics capabilities compared to other tools I have used as really good. I would say it is on par or just shy of Tableau, which, for me, is the best tool in the market, so it is right up there.

I went through the training resources and documentation when I joined in 2019, and as far as I remember, they were useful. The training may have included videos or articles, but I do not fully recall. The prompts on the website and the nudges were really helpful.

My advice for others looking into using Amplitude is that if it is clickstream data, Amplitude is likely the best option. Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things. I rate Amplitude an eight because the changes I mentioned, including longer data retention, easier integration with AWS data sources, and a better focus on error logs, would make it a ten for me.

My main use case for Amplitude is to use it as a dashboard to view my business metrics and measure results of AB test experiments.

A specific example of a metric I have tracked recently with Amplitude is the number of new paid users on my site, as I look at a chart in Amplitude.

The best feature Amplitude offers is the ability to track metrics without having to specify them ahead of time.

This flexibility helps me in my day-to-day work because it saves time.

Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster.

It has helped me iterate faster by using Amplitude to measure the results of AB tests, which enables us to de-risk features and ship value to customers.

Amplitude could be improved by being cheaper.

I have been using Amplitude for probably six or seven years.

Amplitude is stable.

Amplitude's scalability is fine.

I haven't had much experience with customer support.

I have used a number of tools in the space and the last one was Google Analytics.

I switched from Google Analytics to Amplitude because of the ability to see events without programming them ahead of time.

I haven't seen a return on investment and cannot share any relevant metrics, such as time saved, money saved, or fewer employees needed.

My experience with pricing, setup cost, and licensing is that we are using a free version and would upgrade to a paid version if it were cheaper.

I didn't evaluate other options before choosing Amplitude.

My advice to others looking into using Amplitude is to try it. My company does not have a business relationship with this vendor other than being a customer. I would rate this review an 8.

Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site.

We measure things such as monthly active users by seeing how many users have performed a tracked action within the last month. Monthly active users, or MAUs, is tracked in that way. We also have time series charts that establish patterns of user behavior as they make their way across our site, and we use those to analyze how they are using our site and how they are interacting with our products.

When we offer special sales on our products to our users, it is often crucially important to know how they are engaging with the sale and if they purchase that sale product or any additional products during that time. We have often used the funnel analyses of interactions during this time to enhance our sale offerings in the future and to make decisions about which products are giving the most return for our users.

The best features Amplitude offers are their funnel analyses, which allows you to specify any number of events in series and look at how many users performed those events in the certain configuration over time. Their time series graphing is also quite impressive, and time series analysis is normally something that is quite tedious to do manually. Amplitude does an excellent job at taking care of that, linking tracked events.

Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production. The positive impact on our organization is really felt mostly by our product team because the product insights that we get from Amplitude are used to enhance and redesign our products as well as influence new offerings.

We have been able to assess the friction points on our website that users often encounter that lead to negative outcomes, and we have been able to either reduce or completely re-engineer those friction points to ease the friction on the user.

Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems nearly impossible to do on this platform. Extending the time window with which you are able to look back can definitely be improved.

We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor. There is a lot of room for improvement on session recording.

I have been using Amplitude for four years.

Amplitude is very stable.

Amplitude is very scalable, considering that we do not have to do any manual work ourselves. It is all done on the back end.

The customer support is exceptional. They also make themselves available in a Slack group. You can pursue answers whichever way you would prefer through the normal support routes or you can source it from the community that they offer on Slack.

We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor.

I was not part of the setup cost scenario because it was already established before I joined the company. However, I am familiar with the re-upping of our contract over time and the pricing associated with that. Pricing is often egregiously high, and the company has changed billing models on us once already. It often needs to be negotiated with sales reps, which makes the process a bit long, and for a public benefit corporation, we do not often see any special accommodations budget-wise, which is a little disappointing.

I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often a bit egregiously high, needing to be negotiated down on an enterprise level.

There does not need to be a third-party cloud provider because Amplitude uses their own resources.

We do not have any established metrics simply because we have been using Amplitude for too long in order to have some formal metric. We are completely tied to Amplitude for our product insights at this point. It would simply be too great an expense for us to spin up another system that would provide such a service in such a robust fashion in a way that would be cost-effective.

I am not familiar with the initial implementation as Amplitude was already in use when I joined the company.

Be aware that Amplitude is very powerful, but also very expensive accordingly.

We do not have a business relationship with this vendor other than being a customer. My overall rating of this product is nine out of ten.