Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very clear and straightforward
What do you like best about the product?
The AI assist for creating a chart is very useful, although it needs some manual tweaks. But is perfect for a boilerplate
What do you dislike about the product?
Some concepts are a bit hard to understand, but that's probably because I'm a dev and I'm not the target audience. Still, I found it very easy to start playing around data.
What problems is the product solving and how is that benefiting you?
Help us see what our users do and how they do it. It provides clear dashboards to use daily.
Super well polished and powerful platform for software product success
What do you like best about the product?
A platform this powerful could have a clunky, nerdy design that non-developers like me would struggle to figure out. But Amplitude is delightfully approachable and well-thought-out. The sample reports and dummy data set help give a sense of what's possible. The range of report types and the deep flexibility in customizing them is key as we spend more time with our data set. The reliability seems to be rock solid. And the integrations with other platforms are super straightforward (I've connected Amplitude with Appcues and Iterable so far).
What do you dislike about the product?
The paid plans seem a bit complicated. And a bit too much functionality is hidden behind the annual-commit "contact us" plans. I think if you made more of the goodies available on the pay-as-you-go plan it would be easier to prove out the ROI for stakeholders.
What problems is the product solving and how is that benefiting you?
Driving product activation and retention goals by identifying: where is the falloff in our freemium web application; which segments of users perform best; where do we need to add more onboarding help?
Embedding analytics
What do you like best about the product?
Being able to embed analytics as code into other platforms has been amazing. Bringing this information to our users has had great feedback as we can share live data.
What do you dislike about the product?
Not being able to visually customise graphs to make them our own.
What problems is the product solving and how is that benefiting you?
Tracking our active users through a range of projects that they use our platform for. This allows for decisions makers of the company we are services to make informed decisions.
Must have for product who wants scale
What do you like best about the product?
Ease of use, features & ease of integration.
What do you dislike about the product?
AI inbuilt reports are not available which can be of good help
What problems is the product solving and how is that benefiting you?
Amplitude allows us to evaluate the drop in funnel & help us make informed decisions on the product.
Using Amplitude as a PM
What do you like best about the product?
What I really like about Amplitude is how easy it makes digging into user behavior. We have only one Product Analyst in our organization, so I’m often working independently when it comes to focused research. Even if you're not super technical, you can build funnels, explore user journeys, or slice and dice the data to figure out what’s working and what’s not. The "explorer" feature is super helpful for troubleshooting, and defining analytics tasks. I also like to automated digests and dashboards auto sent.
What do you dislike about the product?
The user journeys feature is not very intuitive, and it’s hard to understand user behavior through it (at least as a PM).
We’re very tied to Amplitude due to our implementation and event history, so switching to another vendor would be difficult (though I’m not sure that counts as a “dislike”).
We’re very tied to Amplitude due to our implementation and event history, so switching to another vendor would be difficult (though I’m not sure that counts as a “dislike”).
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product and understand adoption and stickiness - which features are most valuable to our users and where to invest more resources.
Reviewing Amplitude Analytics
What do you like best about the product?
Amplitude is intuitive and easy to use, even for non-technical users. I appreciate how quickly I can build funnels, analyze user behavior, and segment data without writing code. It’s powerful for answering product questions and tracking engagement metrics.
What do you dislike about the product?
Some advanced features can be a bit hidden or require additional setup. Also, performance can lag slightly when working with large datasets or complex dashboards.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand how users interact with our product.
My Go-To Tool for Product Analytics and KPI Excellence
What do you like best about the product?
I like the way events are being tracked, videos on user actions and building effective business tracking KPIs and other conversion funnels. Amplitude has been very helpful in making right business decisions.
What do you dislike about the product?
I don't dislike but love to see a feature where I can see the events being tracked based on different timezones, because when users are based out of different timezones and tracking them at one place sometimes creates discrepancy in the database records vs amplitude KPIs
What problems is the product solving and how is that benefiting you?
Using funnels and coherts, amplitude really helps us in tracking conversions and understand where the users might be getting stuck mostly, that helps us streamline the process as well as allows us to help the customers in an effective way.
Great tool for Product Analytics and AB Testing
What do you like best about the product?
Its a go to tool for someone who wants to understand and keep track of the product metrics. We run AB Tests and monitor our product funnel using Amplitude. I just love the drop off analysis that can give you key insight why some users are dropping off your funnel. Its easy to use, integrate easily with Slack to give automated data delivery.
What do you dislike about the product?
Its can be slightly difficult for someone to start with the tool on their own. The UI/UX could have been simpler.
What problems is the product solving and how is that benefiting you?
We use Amplitude to track our Product's funnel conversion & time to convert. We do drop off analysis on the funnel data to get insights on where are we losing our customers in the funnel. Also, Heat Map feature is a great addition which give you an understanding how to optimise the UI/UX for better results.
Basically a must-have for event-based product analytics
What do you like best about the product?
The ease of use and snappiness of the UI is so great, especially for non-SQL analytics consumers.
What do you dislike about the product?
Depending on your analytics stack, it can be extra work to get some metrics (especially backend/business logic) to match other sources. My last team was still able to do it with a 'synthetic' event sync via Hightouch, so it wasn't a huge deal.
What problems is the product solving and how is that benefiting you?
In our use-case, it helped us take our existing event instrumentation via another tool, and migrate those events into Amplitude for analytics across our org.
A powerful tool to track and understand user behavior
What do you like best about the product?
What I love most is how deeply it lets you explore user journeys. It helps me see where users drop off, how they interact with our features, and measure the impact of our marketing efforts.
What do you dislike about the product?
The interface can feel a bit overwhelming at first, especially for team members who aren’t familiar with analytics concepts.
What problems is the product solving and how is that benefiting you?
Amplitude helps solve one of the biggest challenges in product marketing: understanding what users actually do inside the product. Instead of relying on assumptions or scattered feedback, I can clearly see how users navigate the app, where they drop off, which features they engage with, and what leads to activation.
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