Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful Insights and Seamless Integrations for Marketing Teams
What do you like best about the product?
I love the insights and granularity you can obtain with Amplitude! I also really appreciate the integrations Amplitude is compatible with.
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.
What do you dislike about the product?
My biggest issue with Amplitude is that the UI is not incredibly user friendly. It takes some time to learn the platform and how to gain as much from it as possible.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us dive deeper into the data we have and unlock powerful trends and behaviors of our members base that we don't have with other platforms.
Intuitive UI and Detailed Insights, A Solid Choice
What do you like best about the product?
I absolutely appreciate Amplitude Analytics for its intuitive and user-friendly interface, which significantly enhances navigation and enables the effortless creation of dashboards. This ease of use is a considerable advantage over many competitors, as it allows these dashboards to be shared seamlessly with product teams, fostering a collaborative environment. Additionally, I highly value the detailed and well-documented raw data it provides, which is ideal for conducting ad-hoc analyses outside of Amplitude. This detailed data has been incredibly beneficial in helping us make well-informed decisions. Furthermore, the platform's collaborative nature and documentation further aid in efficient teamwork, making it a robust tool in our analytics arsenal.
What do you dislike about the product?
I think event tagging in Amplitude Analytics sometimes is a bit misleading. There's a need for more clarity on specific events and better documentation. It's not always about having numerous events; the clarity and understanding of those events are crucial. Also, the initial setup of Amplitude Analytics seemed medium to hard, which could be challenging for new users.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track app and website traffic, allowing us to identify and tag specific events. Its detailed backend data aids informed decision-making, and the intuitive UI facilitates dashboard creation and team collaboration.
Empowers Teams with Real-Time Insights and Seamless Collaboration
What do you like best about the product?
What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions.
What do you dislike about the product?
Amplitude offers great insights, but building complex analyses or cross-product funnels can be non-intuitive for new users.Needs improvement in calculations inside array object, providing flexibility to change Home Page metrics.
What problems is the product solving and how is that benefiting you?
What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions.
Intuitive Insights That Link User Behavior to Business Outcomes Effortlessly
What do you like best about the product?
What I like best about Amplitude Analytics is how intuitively it connects user behavior to business outcomes. The event-based tracking model, funnels, and retention analyses make it easy to understand where users drop off and what drives engagement — all without deep technical setup.
What do you dislike about the product?
While Amplitude is incredibly powerful for behavioral analytics and democratizing insights, sometimes the flexibility can make deep custom analyses a bit complex without structured training. Additionally, as teams grow more data-mature, balancing simplicity for new users with advanced analytical needs can be a challenge
What problems is the product solving and how is that benefiting you?
Amplitude solves the problem of fragmented insights by bringing all event data into one place, enabling us to identify drop-offs, measure feature impact, and make faster, data-driven decisions. It has also democratized analytics across teams—marketers, product managers, and analysts can now independently explore insights without relying on engineering or BI support. This has improved our speed of experimentation, reduced decision cycles, and helped us build experiences that truly align with customer needs.
Intuitive Dashboards, But Wix Setup Needs Clearer Guidance
What do you like best about the product?
It’s easy to use and has a clean, intuitive interface. The dashboards are well designed, and it’s simple to track user behavior and product metrics without much setup.
What do you dislike about the product?
As an owner, it was a bit confusing to set up the connection in Wix - I had to look for YouTube videos to figure it out. The documentation could be clearer and include a step-by-step guide for this setup. Some instructions in the articles are not very detailed, so it takes extra time to find the right way to connect everything properly.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand where my users are coming from and how they interact with my product what they click, where they scroll the most, and which parts of the page get the most attention. It provides much deeper behavioral insights compared to Google Analytics, similar to what Yandex Metrica offers.
Versatile Insights with Easy Learning, But Customization Could Improve
What do you like best about the product?
It has versatile functionality and with little learning anyone can extract product insights they want.
What do you dislike about the product?
Some of the functionality like adding and tracking a new event that was added recently seems hidden. It would be great if the platform could be customised for user base.
What problems is the product solving and how is that benefiting you?
When we launch new features, Amplitude Analytics help with understanding adoption, analysing usage patterns and identifying bottlenecks. With an agile team like ours, every individual contributor has to think as a product person and Amplitude Analytics helps us do that.
Easy Dashboard Creation, but Formula Setup Needs Improvement
What do you like best about the product?
The simplicity to create a dashboard and customize it
What do you dislike about the product?
Formula creation can be unclear (with the integrated AI znd chatgpt this became way better but still I think it should/can be made easier)
What problems is the product solving and how is that benefiting you?
Tracking software usage and details to be able to recognize value for our own users
Using amplitude as a developer in a small startup
What do you like best about the product?
Amplitude is what I regard as the industry standard in terms of analytics for your website. Its ease of implementation, as a developer, is great and the vast number of features it offers make our analytics and coversion analysis really easy which are critical as a small startup.
What do you dislike about the product?
As a technical user I find it relatively easy to use, but some non technical members of my team can have a hard time using and navigating the platform due to the broadness of it. Costs can scale
What problems is the product solving and how is that benefiting you?
This tool assists us in analyzing our product analytics and understanding user behaviors.
Powerful Property Tools, But Overwhelming Feature Set
What do you like best about the product?
The programmatic property definition method
What do you dislike about the product?
There are too many features, and I don't have time to explore
What problems is the product solving and how is that benefiting you?
I am using Amplitude for tracking my website's performance as a Google Analytics replacement. GA4 is a mess to me.
User-Friendly and Easy Integration, But Charting Features Could Improve
What do you like best about the product?
The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst.
What do you dislike about the product?
At times, I find it a bit too limiting when it comes to building charts.
What problems is the product solving and how is that benefiting you?
Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience.
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