Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful, data-rich, quick and clean platform for analytics
What do you like best about the product?
helpful dashboards, real time data. Custom dashboards help compare different behaviours easily and accurately by using segmentations, funnel, etc
What do you dislike about the product?
not very intuitive when exploring attribute values associated with an event. also the side modal/dialog does not have an option to close and going back takes you directly to home page having to restart everything from scratch
What problems is the product solving and how is that benefiting you?
understand user behaviour, drop off points, perform comparisons for multiple behaviours available against a specific cohort. overall it enhances decision making
Approachable and easy to use
What do you like best about the product?
What I like best about Amplitude is how approachable it makes product analytics. You don’t need to be a data scientist to uncover insights. It is easy to access actionable insights for our process and team.
What do you dislike about the product?
The main challenge with Amplitude is it requires a solid implementation and governance plan. If events aren’t clearly defined, it can be hard to maintain data quality.
What problems is the product solving and how is that benefiting you?
Amplitude helps our teams uncover where customers are getting stuck, what drives engagement, and how product changes impact the user journey.
Great Analytics - Could be better UX
What do you like best about the product?
The ability to splice data in a million (exaggerating) ways. It's super helpful to do extremely in depth analysis on user acquisition and behavior. I also am a huge fan of how quick and easy it is to visualize data and compare against other periods. Some of our other tools don't have this comparison functionality built out as well.
What do you dislike about the product?
Ramping up your skills in Amplitude is a bit of a pain point. To this day I still mainly rely on reports that have been created and then toggle the dimensions. Some of the terminology on Amplitude doesn't tie to our internal definitions. I'm not sure if this is how we've configured the data or an Amplitude issue. Overall the pain points are worth it, once you're fully ramped on Amplitude theres a lot of powerful data.
What problems is the product solving and how is that benefiting you?
It's solving quite a few problems. Historically, Amplitude was the only software that allowed certain channel and sub-channel level reporting. We've since built out some other tools but this insight was critical for decision making, win forecasting, and CAC forecasting. Another key problem is understanding customer usage of certain feature. This has helped keep the team (product mainly) informed about what our customers are actually doing on a day to day basis. We couple this more quantitative data with some qualitative data from customer interviews.
Amplitude for work - feedback and insights
What do you like best about the product?
I can get an overview of our products and see who is doing what, what is being assigned. I can break down the info into smaller groups and cohorts to get more specific data, and I like the colors and graphs.
What do you dislike about the product?
I struggle sometimes with figuring out what I need and where or how to get it. I don't know that the product is particularly complex, it is more that i have a tendency to use it in spurts - where I will need a lot of info about different things, and then may not go back into it for another month or longer
What problems is the product solving and how is that benefiting you?
In my role as a specialist and subject matter expert it is my job to determine the feasibility of products and make recommendations to keep, scrap, or reiterate and reboot. As a scientist and researcher I like data and I really prefer to have empirical evidence to support my decisions - data gives me the necessary support to be confident that my decisions are accurate and supported.
When I work on developing new products i also need to demonstrate efficacy and indicate the level of success we have achieved - data lets me do that.
When I work on developing new products i also need to demonstrate efficacy and indicate the level of success we have achieved - data lets me do that.
Amplitude is our go-to tool for product analytics
What do you like best about the product?
Amplitude is our go-to tool for product analytics. It's really easy to share our key metrics across the business.
What do you dislike about the product?
Personally, there was a bit of a learning curve when first using Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps us measure key analytics within our products to see if we are meeting our users expectations and internal goals.
Makes data-driven marketing simple and actionable
What do you like best about the product?
I use Amplitude almost every day to check campaign performance, user funnels, and retention. It’s easy to build cohorts, see M+1 or 90-day retention, and connect CAC vs. LTV with real user behavior. The integrations with our marketing stack make it simple to tie paid channel results to long-term retention, which is a big win.
What do you dislike about the product?
Some reports take a few extra manual steps, especially for custom retention analysis across brands. Dashboards can feel slow with large data sets, and the UI can be overwhelming for new users. More local language support (like Korean) and easier permission settings would make team collaboration better.
What problems is the product solving and how is that benefiting you?
Amplitude helps me connect acquisition with retention. Before, I had to pull data from multiple tools to understand how campaigns were impacting long-term user behavior. With Amplitude, I can quickly see which channels bring users who actually stick around, and share those insights with my team. This saves a lot of manual reporting time and makes our growth decisions faster and more accurate.
One of the best Analytics Products I've used
What do you like best about the product?
I love how user friendly the interface is!
What do you dislike about the product?
I wish that Amplitude Analytics had more AI and third party integrations.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping me learn about how users are interacting with my product so I can generate business insights for my team. It is very user-friendly, which I like. It benefits me by giving me a clear picture/view of user traffic.
Analytics all in one place
What do you like best about the product?
Interrelations between different charts (right click)
What do you dislike about the product?
Difficulties in calculating some KPIs (e.g. time spent)
What problems is the product solving and how is that benefiting you?
Integration between more functionalities (analytics, experimentation...)
Streamlined Customer Journey Analysis with Amplitude
What do you like best about the product?
Amplitude’s intuitive interface and powerful segmentation tools make it easy to uncover meaningful insights about user behavior across the Ford Pass app. I especially appreciate the real-time analytics and customizable dashboards, which help our team quickly identify drop-off points and optimize the customer journey. The ability to track events and user flows with precision has significantly improved our decision-making process.
What do you dislike about the product?
While Amplitude offers a range of features, our experience with it for FordPass customer journey analysis was underwhelming. The dashboard often felt cluttered and unintuitive, making it difficult to extract actionable insights without extensive customization. The learning curve was steep, especially for non-technical users, and the documentation didn’t always provide clear guidance. Integration with other tools was limited, which created silos in our data workflow. Additionally, the platform’s segmentation capabilities lacked the flexibility needed for complex user journeys, and performance issues occasionally slowed down our analysis. Overall, it didn’t meet the expectations for a seamless, scalable analytics solution.
What problems is the product solving and how is that benefiting you?
In our experience, Amplitude Analytics was intended to solve problems related to tracking and understanding user behavior across the FordPass customer journey. However, the platform fell short of delivering meaningful benefits. The complexity of setting up relevant dashboards and the limited flexibility in segmentation made it difficult to gain clear insights. Instead of simplifying our analysis, it introduced additional layers of manual effort and interpretation. The tool’s inability to adapt to our specific use cases meant that the problems it aimed to solve-such as identifying drop-off points, optimizing user flows, and improving engagement-remained largely unresolved.
Very useful platform
What do you like best about the product?
It is a very useful platform where various team members can import dashboards and other useful data. Helps gain visibility on things that otherwise may not be given it's proper attention, especially if it's regarding a different team other than your own.
What do you dislike about the product?
It can be a bit slow at times, but not very often to be fair.
What problems is the product solving and how is that benefiting you?
Getting added visibility on parts of the application where you may not know how much traffic it's getting in real-world use
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