Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,768 reviews
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Amplitude is an effective framework to test and track analytics.
What do you like best about the product?
We can have a clear overview of analytic events and their respective user properties. Its very easy to use.
What do you dislike about the product?
The only thing I dislike about amplitude is we can't extend any features.
What problems is the product solving and how is that benefiting you?
I can get a complete overview of the all logged events and in case if anything goes wrong in the app, I can go around and check for the concerned event and trace out the issue.
Amplitude for FordPass — fast, intuitive customer-journey analytics
What do you like best about the product?
Ease of Use & Dashboard: The UI is clean and makes exploring funnels, paths, and cohorts straightforward — non-technical PMs use it confidently.
Frequency of Use & Data Freshness: We rely on Amplitude daily for FordPass insights; data updates quickly which speeds decision cycles.
Implementation & Integration: Implementation for our mobile app was straightforward and the SDKs/integrations were easy to work with for our existing stack.
Feature Set: Amplitude offers the features we need (funnels, retention, cohorts, dashboards) so we can centralize most product analytics in one place.
Frequency of Use & Data Freshness: We rely on Amplitude daily for FordPass insights; data updates quickly which speeds decision cycles.
Implementation & Integration: Implementation for our mobile app was straightforward and the SDKs/integrations were easy to work with for our existing stack.
Feature Set: Amplitude offers the features we need (funnels, retention, cohorts, dashboards) so we can centralize most product analytics in one place.
What do you dislike about the product?
Learning Curve & Advanced Use: Building complex behavioral queries and managing event taxonomy can require time and expertise.
Pricing & Event Volume: Costs scale with event volume, which can become a concern for large-scale telemetry.
Edge-case Integrations: Most integrations are smooth, but some bespoke or legacy systems required custom ETL and extra engineering time.
Pricing & Event Volume: Costs scale with event volume, which can become a concern for large-scale telemetry.
Edge-case Integrations: Most integrations are smooth, but some bespoke or legacy systems required custom ETL and extra engineering time.
What problems is the product solving and how is that benefiting you?
Amplitude gives us clear, event-level visibility into how users move through FordPass (funnels, paths, cohorts), reduces reliance on engineering for routine analysis, and shortens the feedback loop by delivering near-real-time data. It also centralizes product metrics so teams aren’t chasing multiple dashboards or ad-hoc SQL queries.
Amplitude Analytics has outstanding professionalism and accuracy in dashboard and data correlation
What do you like best about the product?
The funnel will help to build user journey
What do you dislike about the product?
Data loading speed is a bit slow and ask amplitude is not so much helpful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics build many clear dashboard to show how user behavior on our application.
Powerful analytics with intuitive event tracking
What do you like best about the product?
Amplitude offers a clean, intuitive interface for tracking user behavior and analyzing product performance. The real-time dashboards make it easy to identify trends, segment users, and measure the impact of experiments. I particularly like the event segmentation and funnel analysis tools — they make deep insights accessible without needing SQL knowledge.
What do you dislike about the product?
The learning curve for advanced features can be steep, especially when setting up complex behavioral cohorts or custom formulas. While the documentation is helpful, more in-context guidance inside the product would reduce the initial setup time for new users. Additionally, some integrations require manual configuration steps that could be more seamless.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product in real time, which solves the challenge of making data-driven decisions without heavy engineering involvement. By tracking events, creating funnels, and analyzing retention patterns, we can quickly identify drop-off points, optimize onboarding flows, and measure the success of new features. This has led to faster iteration cycles, improved user engagement, and higher feature adoption rates, all backed by clear, visual data rather than guesswork.
Experimenting with confidence
What do you like best about the product?
As a designer, Amplitude is a crucial tool for me to keep track of how the recent experiments are performing. I love that I can freely type a query and it fetches the right tracking board for me.
What do you dislike about the product?
One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day.
What problems is the product solving and how is that benefiting you?
Amplitude lets me track the performance of recent releases and experiments. It makes our design process data aware and helps us make decisions with confidence. Since it’s so easy to set up and navigate, the designers love this tool.
Easy to use and adapt
What do you like best about the product?
Amplitude Analytics is highly valued for its intuitive, event-based tracking that enables deep user behavior insights without requiring SQL. It excels in cohort analysis, retention tracking, and funnel visualization, making it easy for product, marketing, and analytics teams to self-serve data and make quick, informed decisions. Its real-time reporting, user journey mapping, and seamless integrations with tools like Segment and Snowflake further enhance its effectiveness for growth and product optimization.
What do you dislike about the product?
Amplitude can become expensive as usage scales, especially for advanced features. Additionally, its learning curve can be steep for non-technical users unfamiliar with event-based analytics.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us track user behavior across the platform in real-time, enabling data-driven decision-making. By providing detailed insights into user journeys, feature adoption, and drop-off points, it allows teams to optimize product experiences, improve engagement, and drive retention. Its cohorting and funnel capabilities also aid in measuring the impact of product changes effectively.
Using Amplitude for B2C Product Analytics
What do you like best about the product?
Amplitude gives me the edge to analyse the customer journeys and funnel analysis with proper metrics. It helps me to find the exact drop off points, average time take in every step of a funnel. It also helps us to create our custom dashboards which are used regularly very easily.
What do you dislike about the product?
Building complex funnels, cohorts, or retention reports can feel intimidating without training for marketing folks. If the UI is more user friendly it can save more time for the team
What problems is the product solving and how is that benefiting you?
Amplitude helps me to analyse the entire funnel of the app journey. Starting from install, signup, KYC, deposit & investment journey of the users. I am able to analyse drop offs and user friction points using the funnel analysis. I am also able to create custom cohorts and analyse their performance. Over the year we use Amplitude to do A/B testing of feature, journeys and messaging and find the best solution for our customers.
Deep Insights, Intuitive Use
What do you like best about the product?
Event-based analysis for detailed user behavior tracking
Segmentation and cohort analysis tools
Real-time reporting and customizable dashboards
Seamless API and third-party integrations
Segmentation and cohort analysis tools
Real-time reporting and customizable dashboards
Seamless API and third-party integrations
What do you dislike about the product?
Steep learning curve for initial setup and advanced configuration
Incomplete documentation for some complex features
Enterprise licensing costs high for small teams
Incomplete documentation for some complex features
Enterprise licensing costs high for small teams
What problems is the product solving and how is that benefiting you?
• Eliminates data silos by unifying event collection across web, mobile, backend—enables end-to-end visibility of user journeys
• Automates cohort and funnel analysis—powers rapid identification of drop-off points and informs feature prioritization
• Delivers real-time dashboards and alerts—shortens feedback loop, reduces churn by enabling proactive engagement campaigns
• Supports custom segmentation and A/B testing—improves conversion rates and guides product roadmap with quantitative insights
• Automates cohort and funnel analysis—powers rapid identification of drop-off points and informs feature prioritization
• Delivers real-time dashboards and alerts—shortens feedback loop, reduces churn by enabling proactive engagement campaigns
• Supports custom segmentation and A/B testing—improves conversion rates and guides product roadmap with quantitative insights
Amazing tool for providing insight at each step of the Customer funnel
What do you like best about the product?
It helps us analyze and take quantifiable decisions based on the insights that Amplitude provides
What do you dislike about the product?
It doesnt help deep dive on whats the exact reason a KPI is down.
What problems is the product solving and how is that benefiting you?
It helps provide insights on consumer behavior
Unlocks actionable product insights in record time
What do you like best about the product?
I love how easy it is to build a chart or look at a user journey through Amplitude. I can easily build custom dashboards that present the right insights in a way that anyone can glance at them and understand the story.
What do you dislike about the product?
Sometimes it isn't super clear whether the filters I apply to a chart / dashboard will modify the view for everyone. Sometimes, I just want to see a quick comparison and not modify the whole dashboard.
What problems is the product solving and how is that benefiting you?
Making data visible so that I can tell the story of what's going on in a product.
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