Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Approachable UI for non-technical users, but somewhat limited in client event schema flexibility
What do you like best about the product?
The cloud-based architecture is great for non-technical people--no local drivers or software required to start viewing or creating dashboards and it's easy to share and collaborate with others.
What do you dislike about the product?
Amplitude requires almost perfect forward clairvoyance. Without knowing exactly which event properties you want to transform and how you will use them so you can implement them in your product's client events, I feel more drawn to a data warehouse querying interface than Amplitude. Since I can't self-service these transformations, I have to ask our engineering team to explicitly send the results of a transformation (adding eng time cost and taking up event space within Amplitude) or ask for something custom, which are both not ideal alternatives.
What problems is the product solving and how is that benefiting you?
Amplitude helps us quickly see product usage metrics without needing to set up complex data pipelines. We really enjoy the integrated data platform that includes both ingestion and processing, as well as the lightweight and opinionated visualizations and analyses that are easy to set up in Amplitude.
Recommendations to others considering the product:
If you are looking for an easy, well-structured product and behavioral analytics platform, Amplitude is an excellent choice. However, be aware that Amplitude cannot replace the full spectrum of data needs at a growing technology company, namely data warehousing and querying.
Amplitude has come so far!
What do you like best about the product?
The ability to quickly spin up a chart to answer a question I have, is easier than ever. Also, the new Data Governance tools give product analytics folks the ability to finally take control of data governance, which is far more important than most folks realize. I love that I can rename event names or property values on the fly. It makes the eng/dev process much faster so I don't always need to get engineering to change the values on the backend. Furthermore A/B Significance monitors are a great touch within the funnel tool.
What do you dislike about the product?
Session level analytics NEEDS to be here. If amplitude wants to be the centralized location for analytics teams, this is a must. I want to be able to understand my user acquisition funnels alongside my in-app/site analytics. "Users who come from Organic Search typically go onto consume X-amount of content and create Y-number of posts..." This is invaluable data. I don't like have to switch between GA and Amplitude to guess this.
What problems is the product solving and how is that benefiting you?
Mainly focused on supporting our product team monitor new feature growth. Really enjoy AB significance monitoring with the funnel view. We've been able to quickly iterate on features that are performing poorly and turn them to success stories (such as our New Desktop Post Page).
Recommendations to others considering the product:
If you're new to the platform -- start with your Product team and teach them how to use it to make decisions -- Others will want it. But get product EXCELLENT at using it before trying to serve ALL team members at once.
A good tool for event-based data
What do you like best about the product?
The visualizations are really nice - easy to read.
What do you dislike about the product?
It's not very intuitive to learn - knowing which types of visuals to use.
What problems is the product solving and how is that benefiting you?
Funnel conversion for marketing campaigns.
Recommendations to others considering the product:
Dive into the data integrations to really understand the full power of the tool.
Lots of features, need time to understand
What do you like best about the product?
Setting up new charts is easy.
The query-like UI to create new charts (we use funnel analysis quite heavily) makes it simple to target what we need when it comes to creating event data sequences. It takes a matter of minutes for us to set up a new funnel analysis to monitor how users are using new parts of our application flow.
Coming from a Google Analytics background, Amplitude gives way more degrees of granularity and configuration when it comes to implementing your user journey analysis (a.k.a funnel analysis).
The query-like UI to create new charts (we use funnel analysis quite heavily) makes it simple to target what we need when it comes to creating event data sequences. It takes a matter of minutes for us to set up a new funnel analysis to monitor how users are using new parts of our application flow.
Coming from a Google Analytics background, Amplitude gives way more degrees of granularity and configuration when it comes to implementing your user journey analysis (a.k.a funnel analysis).
What do you dislike about the product?
More recently, i found the need to save charts and partially completed parts of a dashboard.
A nice to have would be a bookmarked charts area so that it's easier for my team to collaborate on building charts together.
I see that we have that already for dashboards.
It's great that I can search for dashboards by team space, but for other areas such as cohorts, I find it odd that I can't filter them by team space. Seems like a missed opportunity here. As an example, our company has over 500 staff that interact with Amplitude. Although not every staff member would create their own cohort, it still remains hard to look for the cohorts my team cares about.
A nice to have would be a bookmarked charts area so that it's easier for my team to collaborate on building charts together.
I see that we have that already for dashboards.
It's great that I can search for dashboards by team space, but for other areas such as cohorts, I find it odd that I can't filter them by team space. Seems like a missed opportunity here. As an example, our company has over 500 staff that interact with Amplitude. Although not every staff member would create their own cohort, it still remains hard to look for the cohorts my team cares about.
What problems is the product solving and how is that benefiting you?
The main goal of our team is to create a self serve onboarding experience for our product so that users can get started sooner without needing human assistance.
We are trying to understand where the largest drop-off points are in task completion and what interactions the users have done leading up to completing said tasks.
Amplitude has helped us easily create these journey visualizations and in doing so, we were able to quickly iterate on our flows and test our new hypothesis around why we believe a certain UI flow is working vs another.
We are trying to understand where the largest drop-off points are in task completion and what interactions the users have done leading up to completing said tasks.
Amplitude has helped us easily create these journey visualizations and in doing so, we were able to quickly iterate on our flows and test our new hypothesis around why we believe a certain UI flow is working vs another.
Recommendations to others considering the product:
Amplitude is as easy or as difficult to use as you want it to be. The WYSIWYG-style approach makes it easy to get into learning how to query for data without the knowledge prerequisite of having to know SQL upfront. As you start to get more comfortable with using Amplitude, you'll start to see how you and your team can increase the level of granularity and precision in the questions you care about.
As an example, in the beginning, you may ask "how many users view our page?".
Down the road, you may ask "where are users coming from in order to view this page? and where are they going after?"
As an example, in the beginning, you may ask "how many users view our page?".
Down the road, you may ask "where are users coming from in order to view this page? and where are they going after?"
Solid analytics product
What do you like best about the product?
Broad range of trackable events for your software
What do you dislike about the product?
Sometimes there's a lack I'd fidelity/accuracy
What problems is the product solving and how is that benefiting you?
Tracking core metrics such as user churn and retention
Product Analyst
What do you like best about the product?
Amplitude is great for understanding how our customers are using our products and where there is room to make improvements to keep our customers online
What do you dislike about the product?
Some parts of Amplitude are less intutive, such as the pathfinder analysis. It would be great if on that page there were explanations of things like what the %'s are out of
What problems is the product solving and how is that benefiting you?
We are solving the problem of knowing where our customers drop off particular flows so we can identify issues along those points. Some benefits I have realized are the ability to look up an individual users path to understand if they ran into some kind of error or not.
Great for quick data views
What do you like best about the product?
Ease of use, quickly showing me engagement
What do you dislike about the product?
Want more functionality to customize charts
What problems is the product solving and how is that benefiting you?
We want to see how users are using our product without having to go talk to the analytics team each time. Before amplitude views would take hours to turn around, now they take seconds/minutes
Good product, changed the game for us in terms of reporting and how we report back to our execs.
What do you like best about the product?
Ease of sharing with co workers and edit
What do you dislike about the product?
Sometimes the features are not enough. We would like to see the ability to customize the charts and make it easier to show details how we want to. But I think they roll out new features and this should be in the works after talking with our CSM. Maybe they could integraste with our IBM dashboards to send the info we need in the ways we want it.
What problems is the product solving and how is that benefiting you?
Better reporting for execs that is reliable with segment being the source of truth. We are seeing our customer behavior in email comms, in app, and on the platform. really learning how someone goes through our platform.
Recommendations to others considering the product:
Know your own companies data to optimize amplitude. This is essential in getting the best out of the product. Get consultants to get you trained quickly in order for team to hit the ground running
Complete platform for easy analysis
What do you like best about the product?
Platform that provides a variety of tools to segment data, very easy to configure on a variety of platforms. Amplitude is easy to use and integrate with our technology development. The tool works fast. Well designed, a very powerful analysis tool with a variety of data visualization and calculation options, it is also excellent for monitoring events and errors.
What do you dislike about the product?
Few drawbacks with this platform, certain limitations that could be depending on the package you have, I wish there was a way to choose the view you want and the formula to complete automatically, in addition to the high upgrade price.
What problems is the product solving and how is that benefiting you?
Amplitude makes it easy for me to manage projects in all aspects, it is really easy to use; which also allows them to play with the data and use it more when making new decisions. Excellent product when looking to see the funnel of a variety of events. The ability to group events has made our analysis much more intuitive.
Recommendations to others considering the product:
I definitely recommend this software and it is a pleasure to use as it is so powerful and so easy to use, amplitude is the leading mobile app analytics platform.
Perfect App Analytics Platform
What do you like best about the product?
amplitude is the best system for mobile app analytics. It is very easy to count and follow the main indicators such as: ltv, roi, dau, mau, stickness. You can also watch the flow of a particular user, which makes life very easy. Also, you can find bugs, create monitoring systems, etc. The user property system and all the analytics in general are made so that even the most ordinary person can use it.
What do you dislike about the product?
I don't really like the opportunity to count the conversion and correctly evaluate, choose cohorts, it is not quite convenient.
There are still some minor problems with live data. And also sometimes there is a problem with refresh, but on the whole these things are insignificant and the system works perfectly for this amount of data.
There are still some minor problems with live data. And also sometimes there is a problem with refresh, but on the whole these things are insignificant and the system works perfectly for this amount of data.
What problems is the product solving and how is that benefiting you?
Amplitude solves such problems as: coverage of the entire product by events, full monitoring of weak zones and key metrics. Ability to perform a/b testing and its evaluation. Amplitude is ideal as the main system of mobile application analytics. In the amplitude it is always convenient to find a specific user, track his flow. It's just as easy to see what he was doing when the conversion took place. You can receive data in any section you need, it makes it easy to work with the aggregation in many ways. Building funnels is also at a level that makes it easy to identify weaknesses in the product, improve specific user flow and understand the need for a particular feature.
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Recommendations to others considering the product:
I will advise you to quickly implement the amplitude, and then the daily processing of reports will be many times easier and better.
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