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Reviews from AWS customer

5 AWS reviews

External reviews

2,828 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Phillip M.

Intuitive Insights, Empowered Decision-Making

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Amplitude is the best self-service analytics tool I've used. My team can go from question to answer in minutes without waiting on data science or engineering—what used to be a bottleneck is now just... not. The chart builder is dead simple, and the learning curve is minimal. If you can articulate what you want to know, you can build it.
What do you dislike about the product?
The session replay tool isn't as robust as Fullstory and feels slower to navigate. I also wish the funnel charts had more flexibility—specifically, variable time windows between steps and the ability to hold properties constant across steps.
What problems is the product solving and how is that benefiting you?
It removes the friction between having a question and getting an answer. My team makes faster, more informed decisions because the data is accessible to everyone, not just the people who know SQL.


    José Ramón D.

Easy Implementation and Quick Responses with AI

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
I love how easy it is to implement Amplitude Analytics and the ability to ask questions through AI and get answers in seconds. The entry barrier is very easy to overcome, and although sometimes the queries are easy to make, the answers can be difficult to calculate; this simplifies it a lot. Additionally, the initial setup was very simple.
What do you dislike about the product?
Too many options sometimes for an intermediate level.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to have metrics of a digital product and observe user behavior. The implementation is easy, I can ask through AI and get quick answers, simplifying complicated queries.


    Package/Freight Delivery

Clear Funnels That Illuminate the User Journey

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Funnels that allow me to understands user´s journey
What do you dislike about the product?
I do not understand too much segmentation.
What problems is the product solving and how is that benefiting you?
Conversion from different strategies


    Garrett S.

Easy to Use, Intuitive, and Fun for Everything

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Easy to use. Intuitive and fun, use it for all
What do you dislike about the product?
Can be hard to figure out how all tools work
What problems is the product solving and how is that benefiting you?
How to optimize product


    Andrew K.

Makes User Data Analysis Effortless

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
I like how Amplitude Analytics can load a bunch of fields quickly, and I can filter them, which makes it easier to go in depth and saves a lot of time when reviewing an account. It helps troubleshooting immensely without needing to escalate to the engineering team. It's integrated very well.
What do you dislike about the product?
I wish it was easier to add filters, and I wish that it was easier to look at older events without scrolling. Make filters more discoverable and flexible, and have quicker ways to surface historical data and events.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review account history and event sequences. It solves issues by eliminating guesswork in identifying reasons for declines. Loading fields quickly with filtering capabilities saves time and aids troubleshooting without engineering support.


    Financial Services

Extremely Fast, Flexible Analytics for Massive Data

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Extremely fast and flexible for analytics. Great at parsing through enormous amounts of data
What do you dislike about the product?
Flexibility is also a downside as data governance and event structuring can make implementation a mess or a success
What problems is the product solving and how is that benefiting you?
Amplitude is best suited for user behavior and event streams in a way more traditional databases struggle with or are slow at


    Vitor A.

Real-Time Data Analysis, Value Could Improve

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
I like Amplitude Analytics because the data is reproduced in real-time, which makes it easy to see things happen practically. Additionally, the implementation of events is done in a practical way, which I find very convenient.
What do you dislike about the product?
The value of the product could be improved.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand customer actions, such as when they enter, exit, and what they click on, all in real time. The implementation of events is practical.


    Raman V.

Easy, Fast Funnel Builder for Analyzing and Sharing User Flows

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
My favourite feature of course is their funnel builder. It's easy & fast, you can analyze user flows there and share visualisations quickly. I create custom dashboards, check them everyday and automatically send them to my stakeholders.
What do you dislike about the product?
Your dev team has to define & send all those events to the Amplitude prior to any usage.
What problems is the product solving and how is that benefiting you?
All web & mobile product analytics.


    Verified User in Marketing and Advertising

Bad experience

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time."
What do you dislike about the product?
The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users actually interact with our product rather than guessing. We've used it to identify drop-off points in our onboarding funnel, which led to a 15% improvement in activation. It also reduced our dependency on the data team — product managers can now pull their own insights, speeding up decision-making significantly.


    Computer Software

Seamless, Easy to Use, with Versatile Charts and Awesome Support

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
Very seamless and easy to use. The best thing is the variety of different charts i can create and analysis i can do with them. also, the support is awesome
What do you dislike about the product?
Could be better if it costs a little less, currently due to high cost we have had to sample a lot of our events
What problems is the product solving and how is that benefiting you?
1. Analytics debugging
2. Customer facing challenges
3. funnel analysis
4. session replays to see behavioral analysis