Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,761 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Simplified School Data Tracking with Room for Improvement
What do you like best about the product?
I appreciate the ability to tag individual users into groups, allowing me to easily group them by school. This feature makes it simple to track and analyze usage per school. It has significantly streamlined my reporting process, as I can send a public link to contacts at each school, enabling them to see their usage live, which was previously done through time-consuming reports on Canva. I also love that I can view what individual schools are looking at and how often they log in, providing insights into specific user activities. The transition from Mixpanel to Amplitude Analytics was driven by the need for clearer graphics in user reports, and Amplitude delivers on that front effectively. Finally, I found the initial setup straightforward and manageable due to the training I received, which enabled me to create charts and analyze specific user behaviors with ease.
What do you dislike about the product?
I have some concerns with the tagging feature not accurately identifying users, which results in them being shown as anonymous. This limits our ability to get an accurate count of how many people are logging in. Additionally, I find it challenging to get in touch with a knowledgeable support person. The technical support is broad and doesn't provide an opportunity to talk through specific issues, which I find frustrating.
What problems is the product solving and how is that benefiting you?
I find Amplitude Analytics lets me share live usage data with schools, eliminating the need for time-consuming custom reports and improving real-time insights.
Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis
What do you like best about the product?
Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.
What do you dislike about the product?
While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.
Amplitude: Easy to Use, Scalable, and Integrates Well
What do you like best about the product?
Amplitude is helping us in different areas of the organization. We chose this tool due to:
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
What do you dislike about the product?
There are also things we dislike about Amplitude:
-it's not a cheap tool
-limited customizations.
-it's not a cheap tool
-limited customizations.
What problems is the product solving and how is that benefiting you?
Tracking information
The best analytics platform out there
What do you like best about the product?
I'm using Amlitude for over 8 years, it's the best by far. Also their free plan is the best in the market.
What do you dislike about the product?
Hard to combine both product & marketing analytics.
What problems is the product solving and how is that benefiting you?
Gaining insight into our funnels helps us see where users are coming from and what actions they take afterward.
Best tool in the market for quick analytics turnaround
What do you like best about the product?
Different charts especially retention charts along with sharing capabilities
What do you dislike about the product?
Less customization on time period changes. No custom formula for offset
What problems is the product solving and how is that benefiting you?
Streamlining no code analytics and providing quick insights
A robust tool that can answer many questions about your users behavior
What do you like best about the product?
Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful.
What do you dislike about the product?
While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful.
What problems is the product solving and how is that benefiting you?
Answering the question of what our website visitors do or don't do before, if, they convert.
Great for digital marketing!
What do you like best about the product?
It's very user friendly and gives a comprehensive overview of large sets of data.
What do you dislike about the product?
Sometimes it can't pull in all the data I want into a single chart.
What problems is the product solving and how is that benefiting you?
It shows us the number of page views and unique page views each user sees.
Easy to use Analytics Platform with a hard to understand subscription model
What do you like best about the product?
Easy to setup and create dashboards
Easy to customize dashboards
Integration with many different frameworks
Good UX
Easy to customize dashboards
Integration with many different frameworks
Good UX
What do you dislike about the product?
Documentation of some features do not state clearly enough that they require a specific subscription or Addon
Event management is a bit tedious
Event management is a bit tedious
What problems is the product solving and how is that benefiting you?
How are users using our product?
It allows us to see usage patters for specific user groups. This helps prioritisation and uncovers problems.
It allows us to see usage patters for specific user groups. This helps prioritisation and uncovers problems.
Great tool for exploring data naturally, but search and segmentation could be better
What do you like best about the product?
I really like Ask Amplitude. It’s super helpful that I can just type a question in plain language and get the answer back without setting up complicated queries. It also lets me pull in different types of events and quickly turn them into charts, so I can explore things from multiple angles without much effort. Overall, it’s a pretty comprehensive tool and makes it easier to understand what users are doing.
What do you dislike about the product?
I wish I could segment data by screen size, it’s something I really wanted to do, a simple but essential filter but it’s not possible right now. Also, the search could be smarter. For instance, when I’m trying to find a breakdown by region or search for something specific, it doesn’t always bring up the right results or make it obvious where to go.
What problems is the product solving and how is that benefiting you?
It helps me understand how people are actually interacting with what I design, what actions they take next, and how different groups behave to make those nuanced decisions while designing. It helps to quickly spot friction points, measure if changes are working, and also makes it easier to turn usage data into insights we can act on using Ask Amplitude.
showing 121 - 130