Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy to use
What do you like best about the product?
Very easy to create and share reports.Very clean UI.
What do you dislike about the product?
It's difficult to navigate the different files. I don't use many of the features so it feels like there is quite a bit of overhead and cognitive load when it comes to designing a report. Also, when working with multiple teams, you have to rely on your own naming convention to properly organize the files. It would be cool to have a feature where organizing suggestions are automatically generated.
What problems is the product solving and how is that benefiting you?
Getting insights on product use.
My take on Amplitude Analytics
What do you like best about the product?
I like how functional and comprehensive its analytics capabilities are.
What do you dislike about the product?
Its not ideal for visualization. I tend to extract data and use that rather than use its visualization tools.
What problems is the product solving and how is that benefiting you?
It allows me to basically create event based metrics for pretty much all of my core flows. Aswell as have realtime troubleshooting and QA capabilities with the user session replay.
A must-have for any data-driven product team
What do you like best about the product?
What I like best about Amplitude Analytics is how intuitive and powerful it is at the same time. As a product manager, I use it every single day to explore user behavior, validate hypotheses, and measure the impact of our experiments. The interface is incredibly user-friendly — even complex funnels, cohorts, and custom events are easy to build and analyze. I especially appreciate how quickly I can go from question to insight without needing help from data analysts. It’s made me much more self-sufficient and confident in data-driven decision-making.
What do you dislike about the product?
While I genuinely enjoy using Amplitude, there are a couple of areas where there’s room for improvement. Sometimes, performance can lag a bit when working with very large datasets or highly complex charts. Also, the learning curve for advanced features like derived properties or custom formulas can be a bit steep for new users. That said, the documentation and support resources are solid, and once you're familiar with the platform, these become much less of an issue.
What problems is the product solving and how is that benefiting you?
Amplitude helps me solve a core challenge in product management: understanding how users interact with our product and making data-informed decisions quickly. It enables me to track the full user journey - from acquisition through engagement to conversion - without relying heavily on engineering or data teams. This self-service approach is a huge time-saver and empowers me to run experiments, identify drop-offs, and prioritize product improvements based on real behavior.
By giving me fast, actionable insights, Amplitude helps me validate hypotheses, measure feature impact, and align stakeholders with data. It’s a critical part of how I identify growth opportunities and continuously improve our product experience.
By giving me fast, actionable insights, Amplitude helps me validate hypotheses, measure feature impact, and align stakeholders with data. It’s a critical part of how I identify growth opportunities and continuously improve our product experience.
Essential Tool with Steep Initial Learning Curve
What do you like best about the product?
I like that Amplitude Analytics is very easy to use once you get past the initial setup. After understanding how it works, it becomes a tool that can be shared with anyone in the company. I really enjoy how it provides real insights about funnel drop-offs and what's working, what's not working. The ability to run A/B tests and easily visualize the results on the tool is a big plus. So, yeah, I really enjoy using the tool.
What do you dislike about the product?
When you're setting up Amplitude Analytics, especially the dashboard and analytics, it takes a fair bit of time and understanding. It's not a tool that can be picked up and used by anyone in just one go. You need to spend time with it to understand what's being tracked and what's possible. The initial setup is slightly more complicated and detailed.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track customer behavior and flows, setting up dashboards to compare funnel performance over time. It provides real insights on funnel drop-offs, helps visualize A/B tests easily, and once set up, it's simple to use and share across the company.
After moving to Amplitude from GA, I never felt like I was missing something
What do you like best about the product?
It's easy to use and quite intuitive. Coming from the old Google Analytics to Amplitude was a nice change.
At first, I was thinking we would lose a time of time getting to know the platform, the tables, the dashboards, so on so forth but to my surprise, creating dash boards it's just like playing in an Excel spreadsheet with pivots & data.
And after getting a couple of training sessions from Amplitude, I can comfortably and confidently analyze the data, provide reports to my stakeholders and much more.
It took like a week to get going and by the second week, everything was perfectly in place to not only replace GA but also expand on the data we have.
Oh, and it's such a breeze to connect other data sources to Amplitude (like GAds or Meta Ads).
With all the automation in place, using it daily it's quite a fun activity and the weekly & monthly reports are just automated to perfection👌
At first, I was thinking we would lose a time of time getting to know the platform, the tables, the dashboards, so on so forth but to my surprise, creating dash boards it's just like playing in an Excel spreadsheet with pivots & data.
And after getting a couple of training sessions from Amplitude, I can comfortably and confidently analyze the data, provide reports to my stakeholders and much more.
It took like a week to get going and by the second week, everything was perfectly in place to not only replace GA but also expand on the data we have.
Oh, and it's such a breeze to connect other data sources to Amplitude (like GAds or Meta Ads).
With all the automation in place, using it daily it's quite a fun activity and the weekly & monthly reports are just automated to perfection👌
What do you dislike about the product?
Not gonna lie, so far (after close to 1y of using Amplitude), I have never got to a point where I felt the need to go back to GA. Plus, they are always brining new features.
No complaints from my side.
No complaints from my side.
What problems is the product solving and how is that benefiting you?
Basically, having the ability to view the website, the app, and a combined version of both projects it's really expanding our ability to analyze and take decisions in terms of budgets and investments.
So, it's resolving a problem of visibility.
So, it's resolving a problem of visibility.
Really powerful analytics and great for multi-tenant setups
What do you like best about the product?
There's a bunch of sensible defaults built into Amplitude, and it's great for multi-tenant environments, like if you have a bunch of different customers and what to provide analytics individually and holistically.
What do you dislike about the product?
Some of the sharing functionality could be better - for example, being able to set password protection on shared dashboards for instance.
What problems is the product solving and how is that benefiting you?
We use Amplitude to get a sense of how customers and their users are using our product.
Great platform for real-time views
What do you like best about the product?
I consider myself currently as a light user of Amplitude, but it remains an essential tool in my daily workflow, and I will be spending more time using in the future. I primarily use it to verify that campaign activity has been successfully deployed and to monitor real-time updates. I've been impressed with the support we've received so far, particularly the full-day workshop that helped us define our North Star Metric—a key step toward driving long-term business success.
What do you dislike about the product?
I can't name any downsides right now. It feels intuitive and easy to use.
What problems is the product solving and how is that benefiting you?
Confidence that marketing activity that has been scheduled has deployed correctly and as planned. In future state, we still that benefit extending to directing us and keeping our team focused on our primary goal; i.e. what is our North Star Metric.
Very happy with how the product is evolving
What do you like best about the product?
We chose Amplitude from the very beginning, looking to have a clear view on our in app data, but also use its experimentation capabilities. It's a tool that product marketers can use with little or no help from data/growth teams.
What do you dislike about the product?
I can't name any downsides right now. Just that we don't use some of its newer additions, such as Session replays, and can't share an opinion on this topic.
What problems is the product solving and how is that benefiting you?
helps us keep track of user behaviour within the app, set up experiments, and gather insights.
Great Intel into Software
What do you like best about the product?
I love that I can create dashboards and share with executive management to show how quickly our customer's are adopting the software.
What do you dislike about the product?
I'm an every day user of the system and not responsible from an administrative standpoint. My wishes for Amplitude exist as options, but I'd love if it were easier to connect software that I use daily to Amplitude.
What problems is the product solving and how is that benefiting you?
Being able to see the exact date our customers meet their first value moment.
Great tool for complex data
What do you like best about the product?
Data integration capabilities and AI functionality are at the top of my list, but the fact that Amplitude is constantly updating and enhancing features is a win. As we look at additional tools and functionality with AI, Amplitude is staying on top of its game. This helps keep our teams focused rather than spending time researching additional tools.
What do you dislike about the product?
It can be complex and not for all levels of users.
What problems is the product solving and how is that benefiting you?
Centralizing data points and provides deeper consumer journey mapping.
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