Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Comprehensive Analytics Solution with Room for Better Onboarding
What do you like best about the product?
I find Amplitude Analytics indispensable for tracking everything in one place. It provides insights into user behavior, like average read time for pop-ups, helping us refine our strategies effectively. I appreciate its dashboard and chart features, especially funnel and pathfinder capabilities, to visualize conversion rates and user journey steps. Additionally, the setup, despite being heavy initially, ensures consistent use over time, making it a valuable tool for repeated application.
What do you dislike about the product?
I find Amplitude Analytics' tiered pricing model to be a potential concern because as the number of events increases, the costs can rise significantly, impacting our budget and potentially forcing us to look for other options. The initial setup phase was quite challenging, particularly in creating accounts and dashboards, which required me to seek help from the analytics team, indicating a less intuitive user experience. Furthermore, Amplitude lacks comprehensive in-app guides, which makes the learning curve steep. The onboarding process could be improved significantly to support first-time users better. Finally, I rely on Google Analytics for certain metrics like impressions and bounce rates because I feel they provide more accurate data on these than Amplitude does.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our activities, improving decision-making and user engagement by identifying areas needing change, like underperforming pop-ups. It provides critical insights all in one place, preventing us from being uninformed about our performance.
Amplitude an excellent tool for Product Analytics
What do you like best about the product?
At Coursera, our Data Science team frequently relies on Amplitude to track product launches, quickly perform root cause analyses, and gain insights into user behaviour. Amplitude stands out for its intuitive and user-friendly interface, while also enabling us to conduct a wide range of complex analyses with ease. The customer support is also very helpful and we have regular office hours setup for doubts. The tool is very easy to use and we use it almost everyday to draw insights from our users.
What do you dislike about the product?
Amplitude has certain limitations when it comes to customizing charts and graphs. I also find that some of the more advanced features are difficult to locate, and at times, the menus and documentation can be confusing.
What problems is the product solving and how is that benefiting you?
Amplitude enables us to effectively monitor product launches, quickly perform root cause analyses, and gain deeper insights into our users. As a result, the time we spend on any analysis is significantly reduced.
The Best Event Tracking Data Analysis Tool I’ve Seen
What do you like best about the product?
What I like most is Amplitude’s diverse chart analysis capabilities and its powerful dashboard combinations. These features help me conduct various data analyses to optimize products, increase conversion rates, enhance marketing campaigns, and improve ROI in a more targeted way. They also frequently host online tutorial webinars, which allow me to learn more about how to use Amplitude effectively.
What do you dislike about the product?
Funnel charts cannot be displayed vertically, which is not very intuitive—I hope this will be supported in the future. In addition, some event tracking data has long-term anomalies with no data. It would be even better if time-based monitoring and anomaly alerts could be added.
What problems is the product solving and how is that benefiting you?
I use Amplitude to track user event data, analyzing user preferences, product usage, and marketing conversion rates.
1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures.
2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization.
3. It helps me analyze from which angles product subscription revenue can be increased.
1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures.
2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization.
3. It helps me analyze from which angles product subscription revenue can be increased.
Powerful, but with a steep learning curve
What do you like best about the product?
What stands out the most is its remarkable ability to answer complex questions about user behavior, something that few other tools manage to do as effectively. We are able to conduct deep and precise analyses of user journeys, and creating funnels and retention analyses is very straightforward. Additionally, despite the platform's depth and richness of features, its interface remains intuitive and user-friendly.
What do you dislike about the product?
The conceptual learning curve is fairly steep, and the depth of insights you gain relies greatly on the specific events you implement and the properties you track. For teams used to working with a marketing metrics framework, adapting to a product analysis approach that centers on particular user actions can be challenging. Additionally, while there are some features related to marketing attribution, this tool is not best suited for that purpose. Its primary design is to help you understand user behavior within the product, rather than to optimize advertising spend or pinpoint which campaign achieved the highest ROI.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics addresses the fundamental challenge of understanding in-depth user behavior within a product, offering insights that go well beyond standard marketing metrics.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
This has benefited us in several important ways. First, it gives us detailed visibility into user journeys. We are able to closely examine the paths users follow, set up funnels to pinpoint where they drop off, and generate retention charts that reveal patterns of long-term engagement.
Second, Amplitude enables us to answer complex 'why' questions. Rather than simply showing us what happened, it helps us uncover the reasons behind user actions by analyzing their specific behaviors and attributes.
Finally, it empowers our team by allowing product managers and designers to independently explore and answer their own questions. This reduces our reliance on data analysts and helps speed up the product development process.
Godsend for marketers looking to track impact
What do you like best about the product?
Upsides include being able to track impact across various marketing channels, like in app messages, push notifications, and EDMA
What do you dislike about the product?
Quite satisfied, maybe it could be easier to create reports
What problems is the product solving and how is that benefiting you?
Marketing impact
Easier to customize than GA
What do you like best about the product?
The easy-to-create charts and dashboards are my favorite. I especially like that you can easily share versions of reports with live edits to get help with questions or share insights you want to collaborate on, before you're ready to share with a wider audience.
What do you dislike about the product?
You need to pay attention to the dates you use in multiple places, such as the cohort date reference vs the dates of the chart vs. the timeframe within which any of the chart actions take place. Once you get the hang of it, it is less challenging but for onboarding it isn't always intuitive.
What problems is the product solving and how is that benefiting you?
It helps us understand our user flow and look for opportunities to optimize acquisitions to achieve more efficient CPAs alongside higher LTV.
Powerful Product Analytics Platform
What do you like best about the product?
Amplitude makes it very easy to explore user behavior, build funnels, and visualize retention without needing constant SQL queries.
What do you dislike about the product?
Sometimes dashboards feel slow with large datasets, and advanced features can take time to learn.
What problems is the product solving and how is that benefiting you?
It helps us understand user behavior across journeys, spot drop-offs, and measure feature adoption. This leads to faster product decisions and data-driven prioritization, reducing guesswork and improving retention.
Amplitude has made day-to-day analysis effortless and easily accessible at our fingertips.
What do you like best about the product?
Cohort analysis, funnel analysis, and funnel drop-off can be easily tracked.
What do you dislike about the product?
- The event name should be standardized across all clients.
- There should be a certification course for the platform.
- There should be a certification course for the platform.
What problems is the product solving and how is that benefiting you?
- There was attribution gap problem on another platform which amplitude has solved and made a easy go to tool for any marketing analytics
Platform that has it all
What do you like best about the product?
Easy to create and share charts. Easy to adjust them visually and make pretty and useful dashboards. Great API.
What do you dislike about the product?
Lacking extended functionality sometimes; user lifecycle charts could have been better visualized.
What problems is the product solving and how is that benefiting you?
Getting the insights of users behavior.
Turning Data into Growth with Amplitude
What do you like best about the product?
Amplitude makes it really easy to understand how users move through our product. The funnel and pathfinder reports are especially helpful in spotting drop-offs, while cohort analysis gives us a clear view of retention and engagement. I like that it’s truly self-serve — our product and marketing teams can pull insights quickly without waiting on data teams. The integrations with tools like Segment and Braze make it even more powerful.
What do you dislike about the product?
The learning curve can feel steep at first, especially for non-technical users. Some advanced features take time to master, and the number of report options can be overwhelming until you get used to the platform. I’ve also noticed that dashboards can feel a bit heavy to load when multiple charts are added.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior in detail — from acquisition all the way to retention. It solves the problem of relying too heavily on raw data pulls or engineering support by making analytics self-serve for product and marketing teams. We can quickly spot drop-offs in funnels, measure feature adoption, and track cohorts over time. This has directly helped us improve onboarding flows, increase retention, and make more confident product decisions.
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