Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
External reviews are not included in the AWS star rating for the product.
Tracks business metrics and experiment results to support faster decision-making
What is our primary use case?
What is most valuable?
The best feature Amplitude offers is the ability to track metrics without having to specify them ahead of time.
This flexibility helps me in my day-to-day work because it saves time.
Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster.
It has helped me iterate faster by using Amplitude to measure the results of AB tests, which enables us to de-risk features and ship value to customers.
What needs improvement?
Amplitude could be improved by being cheaper.
For how long have I used the solution?
I have been using Amplitude for probably six or seven years.
What do I think about the stability of the solution?
Amplitude is stable.
What do I think about the scalability of the solution?
Amplitude's scalability is fine.
How are customer service and support?
I haven't had much experience with customer support.
Which solution did I use previously and why did I switch?
I have used a number of tools in the space and the last one was Google Analytics.
I switched from Google Analytics to Amplitude because of the ability to see events without programming them ahead of time.
What was our ROI?
I haven't seen a return on investment and cannot share any relevant metrics, such as time saved, money saved, or fewer employees needed.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that we are using a free version and would upgrade to a paid version if it were cheaper.
Which other solutions did I evaluate?
I didn't evaluate other options before choosing Amplitude.
What other advice do I have?
My advice to others looking into using Amplitude is to try it. My company does not have a business relationship with this vendor other than being a customer. I would rate this review an 8.
Reliable Insights Tool with Some Performance Hiccups
Tracks user journeys over time and helps identify behavioral patterns across the site
What is our primary use case?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site.
We measure things such as monthly active users by seeing how many users have performed a tracked action within the last month. Monthly active users, or MAUs, is tracked in that way. We also have time series charts that establish patterns of user behavior as they make their way across our site, and we use those to analyze how they are using our site and how they are interacting with our products.
When we offer special sales on our products to our users, it is often crucially important to know how they are engaging with the sale and if they purchase that sale product or any additional products during that time. We have often used the funnel analyses of interactions during this time to enhance our sale offerings in the future and to make decisions about which products are giving the most return for our users.
What is most valuable?
The best features Amplitude offers are their funnel analyses, which allows you to specify any number of events in series and look at how many users performed those events in the certain configuration over time. Their time series graphing is also quite impressive, and time series analysis is normally something that is quite tedious to do manually. Amplitude does an excellent job at taking care of that, linking tracked events.
Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production. The positive impact on our organization is really felt mostly by our product team because the product insights that we get from Amplitude are used to enhance and redesign our products as well as influence new offerings.
We have been able to assess the friction points on our website that users often encounter that lead to negative outcomes, and we have been able to either reduce or completely re-engineer those friction points to ease the friction on the user.
What needs improvement?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems nearly impossible to do on this platform. Extending the time window with which you are able to look back can definitely be improved.
We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor. There is a lot of room for improvement on session recording.
For how long have I used the solution?
I have been using Amplitude for four years.
What do I think about the stability of the solution?
Amplitude is very stable.
What do I think about the scalability of the solution?
Amplitude is very scalable, considering that we do not have to do any manual work ourselves. It is all done on the back end.
How are customer service and support?
The customer support is exceptional. They also make themselves available in a Slack group. You can pursue answers whichever way you would prefer through the normal support routes or you can source it from the community that they offer on Slack.
Which solution did I use previously and why did I switch?
We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor.
What's my experience with pricing, setup cost, and licensing?
I was not part of the setup cost scenario because it was already established before I joined the company. However, I am familiar with the re-upping of our contract over time and the pricing associated with that. Pricing is often egregiously high, and the company has changed billing models on us once already. It often needs to be negotiated with sales reps, which makes the process a bit long, and for a public benefit corporation, we do not often see any special accommodations budget-wise, which is a little disappointing.
What other advice do I have?
I chose a rating of nine out of ten because Amplitude has virtually every functionality that we need except for the aforementioned lack of long form time series analysis, and their pricing is often a bit egregiously high, needing to be negotiated down on an enterprise level.
There does not need to be a third-party cloud provider because Amplitude uses their own resources.
We do not have any established metrics simply because we have been using Amplitude for too long in order to have some formal metric. We are completely tied to Amplitude for our product insights at this point. It would simply be too great an expense for us to spin up another system that would provide such a service in such a robust fashion in a way that would be cost-effective.
I am not familiar with the initial implementation as Amplitude was already in use when I joined the company.
Be aware that Amplitude is very powerful, but also very expensive accordingly.
We do not have a business relationship with this vendor other than being a customer. My overall rating of this product is nine out of ten.
Amplitude is probably best data tracking tool I've ever used :D
I am absolutely a fan of how all charts look - segmentation, funnel, etc.. I think they are very easy to understand.
Maybe I am not very confident in this "customer journeys" view. Sometimes I am not entirely sure what am I looking on. Even tho it looks like a useful tool.
Maybe for me it would be helpful to have more mobile-app focused understanding how to look at data. Overall it's good, but not all tools on apps behave the same way as for web. But Amplitude office hours is good place to ask these questions.
Customizable Dashboards Shine, Very Minor Customisation/Preference Flaws
Versatile tool with many useful features
Exceptionally User-Friendly and Accessible for Everyone
Flexible, User-Friendly App with Powerful Dashboard
Powerful Insights and Seamless Integrations for Marketing Teams
I work in Lifecycle Marketing and use Amplitude daily, we integrate it with Iterable so we can see in depth about the performance and engagement for each campaign. We especially love how easy it was to set up alerts for when a campaign doesn't perform as expected or stops working all together!
It has really enabled our team to be efficient in solving problems, identifying what works well and what doesn't.