Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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A no-code customer behavioral analysis tool with high customizable features and analysis.
What do you like best about the product?
A wide variety of features and charts you can create to understand user behavior, conversion funnel, user segment, campaign performance and all other crucial metrics. I can quickly jump in Amplitude and help the team verify hypotheses, identify potential frictions, and enrich data-driven decisions.
What do you dislike about the product?
When it comes to advanced analysis, oftentimes I found I can put together multiple solutions in Amplitude, however, sometimes the results are all different which makes it hard to moving forward. In this context, I will either post my question in the Amplitude Slack Community or reach out to our data scientist and ask them to perform analysis from the raw data which in average, takes a few days to a week.
What problems is the product solving and how is that benefiting you?
* Conversion funeel analysis and identifing potential user frictions throughout the funnels
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
* Analyze metrics such as traffic, drop-off rate, conversion rate between desktop device users vs. mobile device users
* Breakdown marketing campaign performance with traffic, product quantity sold, revenue etc.
Expansive and comprehensive tool!
What do you like best about the product?
I've been using Amplitude for 3 years now, both as a marketer and as a product analyst, and it's safe to say it's my favorite analytics tool that I've ever used.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
- The company continues to innovate - they've launched experimentation, session replays, in-app guides and surveys, and continue to make strides in marketing analytics and data. I've always used Amplitude for product analytics, but it's great to be able to consolidate other tools in our tech stack and have everything in one place!
- The community and support around Amplitude is incredible - I'm always able to find answers to my questions and get new ideas on how to approach a problem
- The educational resources are great - I love that they have resources on how to use Amplitude, but also analytics in general.
- It's intuitive and user-friendly - I've had great adoption across my company from marketing and product all the way to our leadership team.
- The depth of analysis options - all of the basic analytics tools are there, but they've released so much analytics functionality with innovative chart types and reporting tools. I haven't even explored them all in my 3 years as a user, but it definitely makes my life easier as an analyst and helps me learn as I go.
What do you dislike about the product?
The only blocker I've run into in my 3 years of using Amplitude is not being able to look back more than 365 days in the data! There are some creative ways to solve this, i.e. adding a YoY comparison or making multiple charts next to each other in a dashboard (i.e. 2025, 2024, 2023), but it would be nice to go back further.
What problems is the product solving and how is that benefiting you?
As a product analyst, it makes it super easy for me to have critical product and company insights in one place for the entire organization to see. It saves me time having to compile a bunch of custom dashboards, makes it easy for stakeholders and other departments to find data that they need, and is intuitive enough to use that less technical stakeholders can customize an analysis!
Not sure how I'd do my job without it!
What do you like best about the product?
Amplitude is a masterclass in balancing extreme customization with ease of use. From implementation to chart creation, it's a breeze.
What do you dislike about the product?
I don't love that the pro plan only allows 5 cohorts, as we rely heavily on cohorting to send emails.
What problems is the product solving and how is that benefiting you?
We're a small start up trying to find product market fit. Amplitude allows us to make data-driven decisions on features and prioritization that would otherwise be extremely difficult to make in its absence. We're also highly decentralized, so having an Executive Dashboard that is highly legible and easy to understand allows to have an asynchronous source of truth re: the health of our product across the organization.
Taxonometry, data collection. Retention analysis and analysis of the most frequently used functions.
What do you like best about the product?
1. Documentation. Clear and up-to-date documentation. Support
2. Creating of Graphs using different petameters
2.1 User Behavior
2.2 Retention and funnel analysis
2. Creating of Graphs using different petameters
2.1 User Behavior
2.2 Retention and funnel analysis
What do you dislike about the product?
1. Limited free plan and expensive paid tiers
2. Difficult to track and adjust historical data
2. Difficult to track and adjust historical data
What problems is the product solving and how is that benefiting you?
Evaluating the success of fiches. Finding bottlenecks (for users)
Advance Tracking | Unparalleled Insights
What do you like best about the product?
The provide different type of representation options which help us lot to customize the data viewing and creating sense out of data.
What do you dislike about the product?
Bulky Interface, sometimes feel lost when we try to search for something specific
What problems is the product solving and how is that benefiting you?
Creating custom events which helps to determine specific features adoption and success rates.
A/B testing results using analytics segregation.
A/B testing results using analytics segregation.
easy customisable analytics that are user friendly and easy to understand.
What do you like best about the product?
Amplitude Analytics has helped me understand our clients tendencies on how they use our software.
The clear graph data allows me to see snapshots of companies in time and make strategic decisions regarding my marketing strategy and customer success plan.
The clear graph data allows me to see snapshots of companies in time and make strategic decisions regarding my marketing strategy and customer success plan.
What do you dislike about the product?
The User Interface could be laid out better.
What problems is the product solving and how is that benefiting you?
Knowing how clients interact and how they interact with your platform is crucial for small businesses to make decisions.
Allocating resources where they are required and prioritizing Sprint Releases.
Allocating resources where they are required and prioritizing Sprint Releases.
Self serve data analytics for product teams
What do you like best about the product?
Quick ability to generate vital metrics to understand our users.
What do you dislike about the product?
It's a bit complicated when it comes to try to figure out exactly how you need it set up requiring back and forth with engineering. But once it's configured it's all self serv.e
What problems is the product solving and how is that benefiting you?
Helps understand customer pain points. Vital part in running our A/B tests.
Amplitude is user friendly and a quick way for product to get insights
What do you like best about the product?
The user-friendly platform and how intuitive it is to use
What do you dislike about the product?
Would like to have more documentation on using amplitude to its full capacity
What problems is the product solving and how is that benefiting you?
Being able to quickly view insights
Amplitude's Startup plan has been amazing!
What do you like best about the product?
The Session Replays, Experiments, and Browser SDK helps us understand our users' behaviors in realtime and iterate to build the best possible product. We love it!
What do you dislike about the product?
So far, we haven't found anything to dislike - seriously!
What problems is the product solving and how is that benefiting you?
We need visibility into how many people are using our product in realtime, what they click on, and how they navigate through our features. Amplitude gives us visibility into all of this and informs how we iterate on our product design.
It has a pleasurable experience
What do you like best about the product?
It has has simple titles and very easy to explain
What do you dislike about the product?
It sometimes complicates the findings given
What problems is the product solving and how is that benefiting you?
It gives us the data
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