Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Enabling faster and easier business understanding across our organization
What do you like best about the product?
Amplitude allows our organization to have a single source of truth for our entire 250+ organization to look to in order to understand the health of our business, user cohorts, and individual users. Amplitude makes building, sharing, and explaining bespoke views easy and intuitive, enabling us to spend more time discussing why we are seeing trends than how to build views to get to trends. Amplitude spends time in trainings for our teams to ensure everyone knows how to use at least the most straightforward functions to support cutting data in different manners to support functional and evolving needs.
What do you dislike about the product?
We have two primary pain points in connecting on platform and off platform data (i) our financial metrics are difficult to integrate into Amplitude as chargebacks/refunds don't flow through and (ii) source attribution can be difficult to track (although this is more of a general marketing challenge than Amplitude specifically)
What problems is the product solving and how is that benefiting you?
It is helping us identify high-level trends in user behavior and empowers easy deep dives into root cause analysis. Its ability to cut and reposition data in various forms allows multiple teams to be able to use the same charts for a range of purposes grounding it as one of the few tools adopted widely across our entire organization.
Solution tool for conversion within external environments
What do you like best about the product?
The scope within the corporation I work for solved a huge problem. We needed to know the conversion coming from a WhatsApp bot. Having the data for this helped us a lot.
What do you dislike about the product?
The data analysis view could be a bit more intuitive. New members have greater difficulty adapting.
What problems is the product solving and how is that benefiting you?
Within WhatsApp, we didn't have the visibility of how many leads are converted. This impacted the sales funnel, in marketing the breadth brought about a transformation of vision. We optimized our costs based on this.
Amplitude is a good platform, it helps us with measurements.
What do you like best about the product?
It is a platform that brings a lot of data, very resolutive.
What do you dislike about the product?
Complex to handle, could have more training on how to handle it, etc.
What problems is the product solving and how is that benefiting you?
Help me with the Paid Media campaigns.
Real time web data analysis
What do you like best about the product?
It is quite intuitive to use, but most importantly, the visuals look nice and polished. It is easy to share content, and the contract allows multiple users to interact at a flat rate
What do you dislike about the product?
Integration with cloud data sources is missing or difficult to set up.
What problems is the product solving and how is that benefiting you?
We are tracking how many page views we get, and more importantly understanding how the user interact with the different flows
Good experience for begineers
What do you like best about the product?
Very user friendly and easy to understand for someone with limited tech backfground
The fact that you can create notebooks with notes in addition to charts is also very very cool
The fact that you can create notebooks with notes in addition to charts is also very very cool
What do you dislike about the product?
The academy courses could be more fun and engaging
What problems is the product solving and how is that benefiting you?
Showing what my trial conversions are
Use for Marketing campaigns
What do you like best about the product?
It was the first tool we used to clearly identify the marketing sources of our users. This brought a significant advancement in our data analysis and helped better connect media efforts with product results.
What do you dislike about the product?
What I like least is that, despite being a powerful tool, setting up custom events and ensuring data consistency can be a bit complex, especially when we rely on integration between areas. Sometimes, I also miss a more direct visualization for funnel analysis with multiple marketing variables.
What problems is the product solving and how is that benefiting you?
Amplitude has been helping us solve an important problem of lack of visibility over the user journey, especially in the initial acquisition stage. Before, we couldn't clearly connect marketing sources to behaviors within our digital environment.
With the tool, we started to understand which channels really generate engaged users, identify drop-off points in the funnel, and thus we are able to make more precise decisions about media investment. This also helps in budget allocation and campaign optimization, based on real behavior data, and not just click metrics.
With the tool, we started to understand which channels really generate engaged users, identify drop-off points in the funnel, and thus we are able to make more precise decisions about media investment. This also helps in budget allocation and campaign optimization, based on real behavior data, and not just click metrics.
It is a great tool not only to track usage but to later analyze data and create reports
What do you like best about the product?
I love the Chrome extension that allow non-technical people to understand which events are being sent and which data is being tracked.
It's also great how can you manage your events and props, making it possible to later merge them
It's also great how can you manage your events and props, making it possible to later merge them
What do you dislike about the product?
That there is no way to track all user interactions. There are other services that allow to track every on click for the user and later convert it to events.
That would be useful because very often we forget to add tracking to an event and when we add it there's no way to know how many times it was triggered in the past.
That would be useful because very often we forget to add tracking to an event and when we add it there's no way to know how many times it was triggered in the past.
What problems is the product solving and how is that benefiting you?
Understanding how are our users interacting with our application and taking product decisions based on that.
If a functionality is never used then we either remove it or make it more visible
If there are two different ways to achieve the same result, then we keep the most used one
If a functionality is never used then we either remove it or make it more visible
If there are two different ways to achieve the same result, then we keep the most used one
Great for Tracking, Not So great for In-Portal Analytics
What do you like best about the product?
Organization of data and defining and implementing data infrastructure is super easy
What do you dislike about the product?
I have to export data to perform almost any analysis, which becomes an additional cost. The in-house data analytics tools are subpar, in my opinion
What problems is the product solving and how is that benefiting you?
Product usage tracking makes it easy for us to track experiment and feature success
Very easy to use and understand even for a beginner
What do you like best about the product?
I like the interface as it feels very spacious yet many features are present.
Also, I feel it's designed with growth and engagement in mind, which makes it easy to map out user journeys, conversion funnels, and retention cohorts without needing SQL.
I particularly like features like 'Event segmentation' & 'Retention Analysis' which help teams quickly identify behavioral patterns and drop-off points.
Also, I feel it's designed with growth and engagement in mind, which makes it easy to map out user journeys, conversion funnels, and retention cohorts without needing SQL.
I particularly like features like 'Event segmentation' & 'Retention Analysis' which help teams quickly identify behavioral patterns and drop-off points.
What do you dislike about the product?
While Amplitude is powerful, there are some limitations. One of the main challenges is that customization at scale can become complex - for instance, insuring clean implementation requires strict discipline, or else analysis gets messy.
Also, historical backfilling is limited, so if something wasn't instrumented correctly from the start, fixing it retrospectively isn't always possible.
Also, historical backfilling is limited, so if something wasn't instrumented correctly from the start, fixing it retrospectively isn't always possible.
What problems is the product solving and how is that benefiting you?
Amplitude helps me solve the core challenge of understanding user behavior at a granular level across the creative journey in Adobe Express. From onboarding to template usage to export actions, I can track how different users segments interact with the product and identify where they are dropping off or getting valued.
It solves the problem of product blindspots - where traditional metrics like MAUs or session time might not tell the full story. With Amplitude, I am able to break down engagement into behavioral cohorts, analyze retention by use case and prioritize features based on actual impact
It solves the problem of product blindspots - where traditional metrics like MAUs or session time might not tell the full story. With Amplitude, I am able to break down engagement into behavioral cohorts, analyze retention by use case and prioritize features based on actual impact
Clear visuals with diagrams, but difficult navigation
What do you like best about the product?
I appreciate the clarity of the detailed visualizations for each diagram type in Amplitude, as well as the variety of metrics available.
What do you dislike about the product?
My team and I consistently have difficulty logging in to new shared dashboards in Amplitude. The login process is quite confusing, and it’s unclear why there are different login methods for accessing various dashboards with the same account.
What problems is the product solving and how is that benefiting you?
It provides reliable data to track usability for validating the UX design.
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