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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,141 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Indispensable tool for actionable user analytics and a great help when contemplating approach

  • May 23, 2023
  • Review verified by G2

What do you like best about the product?
Once you learn how to use it, there's practically no limit to what you can find and analyze. I also find it super interesting to learn how to use and experiment with. I don't see it as a chore at all. It seems like a riddle of some sort, especially in the beginning or if you see that something is not working right.
This means that by taking the wheel when it comes to analyzing usage, you're effectively directly involved, and you can deduce much more than just by using a premade chart or dashboard without a deeper thought.
What do you dislike about the product?
It might be a little bit difficult to get into Amplitude when you first encounter it. There are so many things you can do, which means you'd probably need a guide to help you understand what you can do here, and HOW to do it.

It would also be useful if we were able to input some data for specific users and then use that data to help us further classify data, for example, I'd find it useful to know which age group or professional role uses which features the most.

Also, we have found some adblockers to completely block Amplitude's tracking, so we're missing some users from our data because of that. I don't know if that's something that can be further discussed with particular ad-blocker creators or if Amplitude can circumvent them with some fixes, but it's also something worth considering.
What problems is the product solving and how is that benefiting you?
We need to know at every moment how many and which users are active on our platform, and what exactly they use or don't use. We are also tracking their habits, how often and at what times they use our product. This helps us understand if we're going the right way in terms of the services that we offer, and whether something is useful to the customers.


    Leisure, Travel & Tourism

Essential asset for any business

  • May 12, 2023
  • Review verified by G2

What do you like best about the product?
Amplitude is a robust, user-friendly tool that provides invaluable insights into user behavior and product engagement. It features a comprehensive dashboard with flexible data visualization options, making it easier to understand complex data and drive strategic decisions. As a satisfied user, I can confidently say that it is an essential asset for any business striving to improve their product based on authentic user data.
What do you dislike about the product?
While Amplitude continues to expand its features, this growth has also resulted in a more complex user interface, which can be challenging for newcomers to navigate and fully utilize.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics effectively solves the challenge of understanding user behavior and product engagement by offering ready-to-use, intuitive tools. This directly benefits me by simplifying data analysis and empowering strategic decisions with less effort and time investment.


    Computer Software

Compared to other analytics & dashboarding tool easy and intuitive to learn

  • May 08, 2023
  • Review verified by G2

What do you like best about the product?
It's incredibly easy to understand what data is available and how to set up effective charts and workflows, without needing to have extensive Data Analysis knowledge to know what options are even good and/or useful. Iteration is very fast and satisfying.
What do you dislike about the product?
Sometimes it's a little inflexible, especially if you want to use data that is contained within events and you want to work with formulas. It requires complicated workarounds, but is still doable.
What problems is the product solving and how is that benefiting you?
Seeing the usage of our product, how user are interacting with it, and displaying it in not only an easy to understand manner, but requiring minimal onboarding for engineers to understand how to create charts themselves.


    Leisure, Travel & Tourism

Good Tool

  • April 26, 2023
  • Review provided by G2

What do you like best about the product?
Integration via segment is easier than most.
What do you dislike about the product?
Not user friendly enough for deep dive into the data.
What problems is the product solving and how is that benefiting you?
Business metrics and how leads convert.


    Marcos B.

Analytics made easy!

  • April 25, 2023
  • Review verified by G2

What do you like best about the product?
One of the features that I appreciate the most is the wide range of graphs and visualizations available. With Amplitude, I can create insightful visualizations with just a few clicks, making communicating to my team and stakeholders simple. The platform also provides valuable data and analytics tools, including customizable dashboards, user segmentation, and cohort analysis. These features make it easy for me to dive deep into my data and gain insights that I would otherwise have missed
What do you dislike about the product?
I´d love to establish relationships between events based on attributes. A more powerful language to do math would also be appreciated.
What problems is the product solving and how is that benefiting you?
Amplitude is helping to follow growth in usage, revenue, churn and other business KPIs.


    Financial Services

Great

  • April 20, 2023
  • Review verified by G2

What do you like best about the product?
Very simple and easy to understand and simple to use.
What do you dislike about the product?
Few options could be more accessible and easier to find.
What problems is the product solving and how is that benefiting you?
Makes it easy to read the data. Load the data and download the data.


    E-Learning

Useful tool for developers

  • April 14, 2023
  • Review provided by G2

What do you like best about the product?
I'm a software engineer and I like it because I can check any user data that I need in some reasonable time w/o checking columns in different tables and building complex SQLs. It saves me a lot of time when I need to validate some hypothesis/test
What do you dislike about the product?
TBH I find the interface a bit overcomplicated. I'm not an analyst and I don't use this 3 times per day, therefore every time when I login into it, I struggle with finding the proper view for my task. I think it would be very useful to create a window where a few different problems are described (I want to compare students, I want to check historical data, etc) and choose one of them and the beginning.
What problems is the product solving and how is that benefiting you?
Usually, I have 2 different workflows: I compare a few cohorts of users based on their characteristics and check numbers for different features (how it grows, what is the overall amount of users, etc)


    Matt T.

Great experience

  • April 14, 2023
  • Review provided by G2

What do you like best about the product?
I don't have that much experience with many other data analytics tools, but Amplitude really makes it so easy and intuitive to find important information to inform product decisions that I find it hard to hard a better product. Keep it up guys!
What do you dislike about the product?
Dashboards could be seen at a space level rather than a user level so that users present on that space can all see the Dashboard without the need to invite anyone.
What problems is the product solving and how is that benefiting you?
Informing us on points inside the product where we can improve and focus on. That makes us ship product that solves user problems based on analytics.


    Computer Software

The perfect quant partner in the quant + qual relationship

  • April 12, 2023
  • Review verified by G2

What do you like best about the product?
Even the free version of Amplitude is already super helpful, but the premium features are next level - there are so many ways people can achieve their goals in our product and Amplitude surfaces and helps us understand where our product is working well and where we have room for improvement
What do you dislike about the product?
Just like with any quant tool, data quality and disciplinned approach to data collection is key - it is not always possible to plan everything perfectly - naming of events for example is one of those things, where getting something wrong from day one will bite you eventually. There are add ons like "transform", but they come at extra cost, which is verry strange - paying for fixing "mistakes" which are not always possible to avoid in the first place.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us answer the full spectrum of questions: from general business topics like product-market-fit, to day-to-day product ops topics like easy/efficiency/effectiveness/relevance of designed user journeys.


    Raphael P.

Unrivaled analytics tool, though pricing may discourage small business adoption.

  • April 11, 2023
  • Review verified by G2

What do you like best about the product?
My favorite aspect of Amplitude is its ease of implementation from a developer's perspective. As a Product Manager and stakeholder, I can attest to it being the market leader, offering an extensive array of charts and analyses that significantly streamline the decision-making process. Additionally, its user-friendly interface makes it an ideal tool for Marketing teams to navigate effortlessly.
What do you dislike about the product?
My primary gripe with Amplitude has always been its documentation, which was scattered across 2 or 3 websites, leading to fragmented content. Although they've made strides in improving this issue recently, it remains somewhat disorganized. Another shortcoming is the lack of practical, real-life examples or use cases. Much of this content is housed within their community site, which was not well-promoted until recently. For instance, I never received updates about products and features and only discovered that I needed to register with the Community to receive them—a major oversight, in my opinion. Lastly, the high price tag poses a challenge for small businesses, early-stage, and even medium-sized startups.
What problems is the product solving and how is that benefiting you?
Amplitude's primary benefit is its ability to consolidate data from various products onto a single platform, streamlining data management. Additionally, it boasts a robust selection of integrations with other systems.