Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Granular Insights, Needs Easier Usability
What do you like best about the product?
I love how Amplitude Analytics allows us to slice and dice data from days to months, giving us the ability to see user interactions on a day-to-day basis. The capability to get really granular into the data is something that really helps us. Being able to check granular details such as when users might drop off or when they are most engaged helps us understand the psyche of our users. It enables us to correlate user interactions with specific times or days, which is tremendously beneficial for tailoring our strategies. This granularity in detailing helps us identify where customers might face challenges, providing critical insights into their journey. Overall, the depth of analytics that Amplitude Analytics offers enables us to make better-informed decisions and understand the effectiveness of features across different platforms, whether on desktop or mobile, ensuring that we can optimize our offerings to better meet customer needs.
What do you dislike about the product?
I think there is a bit of a learning curve with Amplitude Analytics. It's not a very self-explanatory platform. Every time I've needed to use it, I've had to rely on either a project manager or my manager to help me understand the data or user behavior. It would be beneficial if the platform were more user-friendly and self-explanatory.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track feature effectiveness, gauge user engagement, and understand user behavior for targeted improvements, which enhances product offerings and user satisfaction.
Amplitude makes marketing analytics easy
What do you like best about the product?
The platform is easy to navigate, understand, and find what you're looking for. Anyone can jump-in and start filtering. And, for the advanced use cases, the documentation and customer engagement/support are great.
What do you dislike about the product?
Some very advanced use cases and niche topics are difficult or could be improved, but that's also because hard problems like device stitching and session definition are, well, hard.
What problems is the product solving and how is that benefiting you?
Amplitude helps us identify what's working, what's not, and allows us to dive into areas where we're uncertain with event tagging and analytics!
Perfect trials to evaluate your app / the platform.
What do you like best about the product?
The trials it offers to figure out if its the platform for you.
What do you dislike about the product?
That not all features are available for Unity.
What problems is the product solving and how is that benefiting you?
Ease of integration with unity.
Great product analytics tool with a powerful free version
What do you like best about the product?
We're just getting started with product analytics. We're not ready to upgrade yet, so we're using the free version, but it's already powerful enough to help us gain critical insights.
What do you dislike about the product?
Pricing could be a bit cheaper, but if you want to drive the Ferrari, you gotta pay for it. And the product is obviously great. The fact that account-level tracking is an extra add-on is a bit annoying, though.
What problems is the product solving and how is that benefiting you?
We wanted to start tracking adoption and retentio for the features we ship. Both on web and mobile. In addition, we needed to set up a clear event tracking taxonomy. With Amplitudes data dictionary and planning process we were able to clean up and standardize our event tracking. And with just a handful of events (2-3 per feature) we were already able to gain very interesting insights into the adoption of newly shipped features.
Product Designer with Amplitude
What do you like best about the product?
Quite easy to use once you understand it, variety of charts
What do you dislike about the product?
I would love to have number of misclicks, some heatmap and session recordings. This case everything needed would be in 1 place.
What problems is the product solving and how is that benefiting you?
We define our KPIs like conversion rate or time to convert which then can be analyzed with Amplitude.
Analytics with alerting
What do you like best about the product?
I like that Amplitude allows us to easily create funnels and segments, and most importantly, set up alerts to track key changes in our metrics. I also find the Experiments feature particularly valuable, as it enables us to run controlled tests on new features and make data-driven decisions.
What do you dislike about the product?
Sometimes alert emails received little delay which can be prompt immediately
For large historical data funnel takes long time to populate and sometimes page not rendered.
For large historical data funnel takes long time to populate and sometimes page not rendered.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand daily user behavior, particularly identifying where users drop off by analyzing funnels. We can create segments to trace user journeys, which is extremely useful for debugging and resolving issues quickly. Additionally, the A/B experimentation feature allows us to test new features effectively and make informed decisions on improvements based on real user data.
Intuitive & easy to use
What do you like best about the product?
Very easy to understand conversion rates between experiences, great analytics to understand user personas.
What do you dislike about the product?
No such thing comes to mind, great to integrate with our panels
What problems is the product solving and how is that benefiting you?
Customer experience conversion
A very useful tool for a product manager working in SAAS B2B
What do you like best about the product?
Amplitude Analytics offers a powerful, intuitive interface for tracking product usage and user behavior. I appreciate how easy it is to build custom dashboards and segment users based on events or properties without needing SQL knowledge. The real-time data visualization, funnels, and retention analysis make it much easier to identify patterns, spot drop-off points, and prioritize product improvements.
What do you dislike about the product?
The system may work slow on a big amount of data. Some useful features are hidden behind the paywall.
What problems is the product solving and how is that benefiting you?
Amplitude helps me identify how users interact with our product at each stage of their journey, allowing data-driven prioritization of features and improvements. By tracking funnels and retention metrics, I can quickly spot drop-offs, understand which actions lead to activation, and validate the impact of product changes. This has improved decision-making, reduced guesswork, and helped align our team around measurable outcomes, ultimately increasing user engagement and conversion rates.
Live data is helpful for making decisions, but it is be challenging to build dashboards from scratch
What do you like best about the product?
The live data and ease of making timely decisions based on existing dashboards already built.
What do you dislike about the product?
It is challenging to build net new dashboards for someone who is less familiar with the logic of what can and can't be included, and in what way.
What problems is the product solving and how is that benefiting you?
Live data feed is helpful for making timely decisions
Very pleasant experience so far
What do you like best about the product?
Performance & accuracy is very good especially when compared to that of the previous platforms we have used. UI is very intuitive. Almost using it daily since we have integrated it.
What do you dislike about the product?
Funnel conversion against 100% baseline is something that I'm missing the most
What problems is the product solving and how is that benefiting you?
It allows me to track daily funnels which are useful in monitoring for any conversion drops or improvements. Also helps in understanding feature traction & stability
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