Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy Verification and Smooth Implementation for Developers
What do you like best about the product?
As a developer, I mainly appreciate how easy it is to verify what was sent. Also most of the implementation was quite simple.
What do you dislike about the product?
We’re using the RudderStack integration for our implementation, and session tracking has been a bit complicated and finicky. We still haven’t been able to get it fully working the way we would expect.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
We have some other issues, but most seem to stem from fact we need to use rudderstack instead of amplitude SDK directly.
What problems is the product solving and how is that benefiting you?
Aggregation of user behavior. (I’m still speaking only as a developer, not as the target audience.)
Intuitive Dashboards, Effortless Setup
What do you like best about the product?
I love using Amplitude Analytics for website marketing optimization and tracking user flows, bounce rates, and dropoff points. It's a great tool for live sessions and feels like GA times 100 to me. I appreciate the web experiments and A/B testing capabilities. The dashboards are intuitive and serve as a marketing source of truth. I find that Amplitude Analytics tracks live user flows better than any other tool I've seen, and the session replays are awesome. The initial setup was very simple, taking only five minutes.
What do you dislike about the product?
I wish Amplitude Analytics had better user enablement. I would love to know how to use it better.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for visibility and tracking against competitors, improving website marketing by optimizing user flows, bounce rates, and dropoff points. It provides intuitive dashboards, session replays, and serves as a marketing source of truth with web experiments and A/B testing.
Ease of Use and Powerful Integration
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to integrate with many tools, which has allowed us to improve user retention and offer a better experience. Additionally, it was easy to make the connections and set up the graphs thanks to the abundant documentation available on the platform.
What do you dislike about the product?
I don't like how Amplitude Analytics works for triggering events in real time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer behavior, identify friction points, and optimize key processes. Its easy integration improves retention and user experience.
Valuable Insights, Despite Steep Learning Curve
What do you like best about the product?
I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes.
What do you dislike about the product?
I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven.
Intuitive Platform with Deep Insights
What do you like best about the product?
I really like that Amplitude Analytics is fairly easy to use, which makes it simple to teach and get others started on it. The layout is intuitive, with events on the left and results on the right, and this constancy over the years has been helpful. I appreciate how easy it is to go deep and do a deep dive into features and user behavior. Plus, it's quite user-friendly overall and didn't take much to set up; just track events and users, and you're ready to go. Many features just work, which is why I give it a ten out of ten.
What do you dislike about the product?
I would say there's a lot of features that go unused. Because it's a lot of adoption or I need to update our implementation. For example, session replay and heat maps aren't used because we're using another tool, and it would be great to combine tools, but that's something I need to put effort into. Another thing is the guides and surveys feature, which seems amazing, but the pricing is way too high.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves the problem of understanding user behavior in my product and helps me dive deep into feature usage. It's easy to use yet powerful, allowing our entire company to adopt it quickly.
Amplitude: Powerful, Flexible User Behavior Analytics That Speeds Decisions
What do you like best about the product?
Amplitude is an extremely powerful tool for user behavior analysis, especially when the goal is to go beyond surface-level metrics and truly understand user journeys, retention, engagement, and churn.
Its biggest differentiator lies in the robustness and variety of analysis methods. If you have limited data knowledge, you can rely on simpler visualizations such as segmentation and engagement funnels. If you have more advanced expertise, the sky is the limit: exploratory analysis, simple or multiple correspondence analysis, journey analysis, and more. For product, UX, and growth teams, this significantly speeds up decision-making and brings data closer to the day-to-day reality of the product.
Its biggest differentiator lies in the robustness and variety of analysis methods. If you have limited data knowledge, you can rely on simpler visualizations such as segmentation and engagement funnels. If you have more advanced expertise, the sky is the limit: exploratory analysis, simple or multiple correspondence analysis, journey analysis, and more. For product, UX, and growth teams, this significantly speeds up decision-making and brings data closer to the day-to-day reality of the product.
What do you dislike about the product?
On the other hand, the tool has a considerable learning curve, especially for those without a strong data background. The quality of insights heavily depends on solid event modeling, which requires team maturity and strong alignment between product, engineering, and analytics. Having a dedicated analytics professional to build a well-structured taxonomy and event architecture is essential, as this directly impacts the quality of analyses. Additionally, pricing can be a barrier for smaller companies or early-stage teams.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps solve the problem of understanding why users behave the way they do, not just what is happening in the product.
Overall, Amplitude is an excellent choice for companies that already have a data-driven culture (or are seriously investing in one) and want to move beyond descriptive metrics toward more powerful insights, with user behavior clearly reflected on the screen.
Overall, Amplitude is an excellent choice for companies that already have a data-driven culture (or are seriously investing in one) and want to move beyond descriptive metrics toward more powerful insights, with user behavior clearly reflected on the screen.
Indispensable for an Accurate Customer Vision
What do you like best about the product?
I love the ease of having a variety of graphs and charts that really allow us to delve into what's happening in the product. The ability to create dashboards on separate features that the whole team can benefit from is really important. I would say that one of the most powerful features is that of cohorts, which allows us to zoom in on a particular usage and determine the users who make the most use of a feature. This gives us the direction in which we want to go.
What do you dislike about the product?
What would be great is if, at the AI level, it were possible to brief the AI on what the product is supposed to do, and then the Amplitude agent could study the data in the different dashboards and make a comparison between the usage and the intention of the product. This would help to understand the current gap between what we want to do and how people are using the product.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us lift the opacity of user usage, provide detailed insights, and allows the entire team to benefit from various graphs and dashboards. The cohort feature is powerful, enhancing our understanding of users and effectively guiding our decisions.
Powerful Analytics, Moderate Learning Curve
What do you like best about the product?
I like that Amplitude Analytics is a powerful tool that allows us to see the full user journey, which really helps with visibility and making data-driven decisions. There are lots of features that provide substantial assistance in understanding and leveraging user data.
What do you dislike about the product?
It's not easy to understand for beginners.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for data-driven decisions. It solves visibility and decision-making problems, allowing us to see the full user journey.
Helps Me Understand User Behavior as a Growth Manager
What do you like best about the product?
I am a Growth Manager, and thanks to them, I can understand how my users behave.
What do you dislike about the product?
I am not a data engineer (or technical in data), and I find it difficult to know what and how to measure certain things, and I waste time redoing some events or properties.
What problems is the product solving and how is that benefiting you?
to understand who the users behavior are
Intuitive Analytics with Room for Improvement
What do you like best about the product?
I like that the graphs in Amplitude Analytics are easy to create and simple to read. The platform offers an enormous amount of complexity yet has a great UI/UX and does not feel overwhelming to use.
What do you dislike about the product?
I wish there was more flexibility with modifying graphs, especially colors and labeling. Also, due to the sheer size of the data, it can sometimes become noisy, which is not easy to clean within Amplitude Analytics.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, building dashboards, and monitoring performance. It gives me an exact view of the customer journey, helps identify pain points, and offers a great UI/UX without feeling overwhelming.
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