Amplitude Digital Analytics Platform

What do you like best about the product?

I like Amplitude Analytics for its intuitive dashboards, real-time insights, and user behavior tracking. It helps me understand user interactions, identify trends, and make data-driven decisions efficiently.

What do you dislike about the product?

Some advanced features have a learning curve, and navigating complex reports can be challenging. Simplifying the interface and improving documentation would make it easier to use.

What problems is the product solving and how is that benefiting you?

Amplitude Analytics helps understand user behavior, identify product usage trends, and improve decision-making. It saves time by providing actionable insights and helping optimize user experience.

What do you like best about the product?

I like Amplitude Analytics’ easy-to-use interface and MCP connection. Claude can access information in Amplitude and build dashboards much faster, sometimes automatically, so I can build dashboards myself without waiting for the analytics team or doing it manually. I also found it easy to learn how to build my own dashboards.

What do you dislike about the product?

I can only analyze user behavior within a one-year window, so I can’t look back further. I’d also like to export cohorts of users directly to CRM or CDP tools instead of only to CSV.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to segment audiences for targeted campaigns, identify common drop-off points to build campaigns around, and analyze how my current campaigns are performing.

What do you like best about the product?

Easy to build reporting and segmentation across any needs that have come up.

What do you dislike about the product?

It’s harder than it should be to get things like funnel metrics, and there are a ton of add-ons required to access what other platforms consider basic features. The AI assist is improving and getting there, but it’s still not the best.

What problems is the product solving and how is that benefiting you?

We’re looking at website behavior across the board, focusing on different segments within our core business funnels. We’re also analyzing traffic patterns, user behavior, and a few other related areas to better understand how people move through the site.

What do you like best about the product?

It’s easy to build funnels, and the UI feels intuitive. I also really like the real-time analytics.

What do you dislike about the product?

The event schema and its attributes require active, ongoing maintenance. Also, there’s a lack of SQL support unless you have to rely on Amplitude Query.

What problems is the product solving and how is that benefiting you?

It helps us collect and analyze complex analytics across multiple frontends, making it easier to bring the data together and understand what’s happening across our different interfaces.

What do you like best about the product?

I like that we can bring all of the data together in one place, send in large volumes of events and users, and link them to user profiles. I also like being able to send events to destinations such as Google Ads and Meta Ads. Adding events has been fairly straightforward.

What do you dislike about the product?

Some of Amplitude Analytics’ marketing destinations are a little outdated or limited in functionality. With Google Ads, I can only upload conversions based on a Gclid, and with Meta Ads, I can’t set event IDs for deduplication against pixel or other CAPI sources. It can also be difficult to debug some of these destinations.

What problems is the product solving and how is that benefiting you?

I use Amplitude Analytics to bring all of my data together in one place.

What do you like best about the product?

The level of depth I can obtain about the usage of my platform. It brings out info that I wouldn't have thought of seeing. Plus, their AI tool really makes it easy for me that know nothing about usage and analytics to easily write a prompt about a question of data I wanna see and obtain a really good report about it

What do you dislike about the product?

The only thing I've struggled with is exporting data about what I ask the AI tool, I'd like to be able to export it on a PDF report to share

What problems is the product solving and how is that benefiting you?

Visibility of usage and understanding patterns

What do you like best about the product?

I like that Amplitude brings together data from across our business and gives us a much clearer, more connected understanding of performance. It is especially useful for marketing, where I can combine behavioural, campaign, and product data to understand what is actually driving results. The AI visibility tool is also a strong feature and provides useful visibility into how our AI-related experiences and usage are performing.

What do you dislike about the product?

Amplitude can be quite technical to use correctly. Building the exact analysis, dashboards, or reports you need is not always quick, and it often requires a solid understanding of the underlying data model and event structure. The AI chat feature is also relatively weak; it does not consistently help me get to the answer or build what I need without manual work.

What problems is the product solving and how is that benefiting you?

Amplitude helps me consolidate data from multiple sources and move away from fragmented reporting. For marketing, it gives me a better view of user behaviour, campaign performance, and the customer journey, which makes it easier to identify opportunities and make more informed decisions. The AI visibility tool adds valuable insight into AI visibility and performance. However, realising the full value depends on having the technical expertise to configure and build analyses effectively.

What do you like best about the product?

I appreciate the simplicity, along with the depth of the events and datapoints.

What do you dislike about the product?

In some sections, the process of creating the funnel feels different, especially when it comes to recurring charts and data points.

What problems is the product solving and how is that benefiting you?

A user funnel for onboarding and analysis of active users across different timeframes. Tracking and optimizing the funnel.

What do you like best about the product?

As a Product Manager, I value how easy it is to create charts using Amplitude’s AI. I can explore data and answer product questions independently, without relying on a data analyst for every request. Also, Ampli also makes it easier to understand our analytics implementation, helping me turn product questions into actionable insights faster.

What do you dislike about the product?

The project structure can be challenging to maintain as our analytics needs evolve. Defining workflows and segments also feels less intuitive than expected, which can slow down analysis and require additional trial and error.

What problems is the product solving and how is that benefiting you?

Amplitude helps me understand how users engage with our products, track feature adoption, and identify friction in key workflows. As a Product Manager, its AI tools let me answer questions independently, reducing reliance on data analysts and helping me make faster, data-informed decisions about priorities and improvements.

What do you like best about the product?

I use Amplitude Analytics to check product health, report on performance, and learn from user behavior. It helps me spot improvement opportunities and track A/B tests, including why a variant is doing better or worse than the control. It surfaces the clicks and backend events we track, and building charts and dashboards is super easy. There are different chart types to track almost everything. The traditional interface UX/UI is great, and the MCP connector in Claude also does a good job building charts from my prompts. Getting used to the interface was relatively straightforward. It works, it’s easy, and it solves the job well.

What do you dislike about the product?

The main challenge for me at the beginning was learning our internal tracking taxonomy for events. Getting used to Amplitude Analytics’ UI was relatively straightforward.

What problems is the product solving and how is that benefiting you?

Without Amplitude Analytics, I’d be blind to how the product is doing and miss improvement opportunities. I also use it to track A/B tests, understand why a variant does better or worse than the control, and easily build charts from frontend clicks and backend events.