Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great product
What do you like best about the product?
I really like how Amplitude Analytics connects data seamlessly and makes it easy to understand complex user behavior through clear, intuitive visuals. The visual dashboards and charts simplify analysis and help uncover insights quickly, making decision-making much more efficient.
What do you dislike about the product?
Sometimes the platform can feel a bit overwhelming because of the many features and options available. It takes a little time to get fully comfortable navigating everything, but once you do, it’s very powerful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me turn raw data into actionable insights by clearly showing user behavior trends and product performance. This makes it easier to identify opportunities, measure outcomes, and make data-driven decisions with confidence.
Godsend for marketers looking to track impact
What do you like best about the product?
Upsides include being able to track impact across various marketing channels, like in app messages, push notifications, and EDMA
What do you dislike about the product?
Quite satisfied, maybe it could be easier to create reports
What problems is the product solving and how is that benefiting you?
Marketing impact
Very easy to use, don't need to know the technical side of SQL
What do you like best about the product?
What I appreciate most about Amplitude Analytics is that you don't need to be an expert in SQL—in fact, you don't need any knowledge of SQL at all to start creating charts and dashboards. This is impressive because it empowers an average user to function like a data analyst expert.
What do you dislike about the product?
What I dislike most about Amplitude Analytics isn't really related to using the tool itself, but rather to the tutorials available online. Many of these tutorials don't keep up with the visual updates of the tool. Some how-to videos, for example, explain steps using a much older version of Amplitude Analytics, which can make it confusing to follow along.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand the user flow on a website and provides insights into why users are leaving at certain points in the flow.
Great opportunity to leverage the business
What do you like best about the product?
We use amplitude to enable business analysis. A good part of the results achieved online are reproduced by amplitude.
What do you dislike about the product?
I have no negative points to bring up.
What problems is the product solving and how is that benefiting you?
We use amplitude to monitor our WhatsApp channel, so we can map, identify improvements, and measure results.
Loving the flexibility of finding customer behaviour data patterns via Amplitude.
What do you like best about the product?
I love that Amplitude is well equipped to provide ways for the team to self-serve analytical information, and gives me a way to access customer behaviour information that we never had before, as we only collect transactional data.
Amplitude also provides highly customizable filtering and grouping that allows us to really hone in on what we need, and I appreciate the ability to do smart trend predictions, comparisons to previous time periods, and a ton of chart options that I wouldn't have considered before to display information.
I also always appreciate when there is many opportunities provided to learn more via office hours and talks; it's helpful to know how other people are using Amplitude, and learn from their questions.
I also onboarded quickly via Amplitude library resources, which were well set up for me to get myself started on making my own dashboards.
Amplitude also provides highly customizable filtering and grouping that allows us to really hone in on what we need, and I appreciate the ability to do smart trend predictions, comparisons to previous time periods, and a ton of chart options that I wouldn't have considered before to display information.
I also always appreciate when there is many opportunities provided to learn more via office hours and talks; it's helpful to know how other people are using Amplitude, and learn from their questions.
I also onboarded quickly via Amplitude library resources, which were well set up for me to get myself started on making my own dashboards.
What do you dislike about the product?
I find the folder system, saving files, and moving files to be cumbersome and frustrating. I also find the report functionality does not allow great presentation design, and thus I don't bother to use it, preferring only to display charts one at a time for my team. I also am not a fan of how when you download an image, it removes the large metric numbers from above the chart; I end up instead taking screenshots.
What problems is the product solving and how is that benefiting you?
How do customers enter our product? When do they leave? How long are they in a session for? Where did they originate from? How long does it take a customer to perform a particular action? What is the conversion rate of a new user to a paying customer?
Easier to customize than GA
What do you like best about the product?
The easy-to-create charts and dashboards are my favorite. I especially like that you can easily share versions of reports with live edits to get help with questions or share insights you want to collaborate on, before you're ready to share with a wider audience.
What do you dislike about the product?
You need to pay attention to the dates you use in multiple places, such as the cohort date reference vs the dates of the chart vs. the timeframe within which any of the chart actions take place. Once you get the hang of it, it is less challenging but for onboarding it isn't always intuitive.
What problems is the product solving and how is that benefiting you?
It helps us understand our user flow and look for opportunities to optimize acquisitions to achieve more efficient CPAs alongside higher LTV.
Unlocking Clarity with Data: A Game-Changer for Daily Decision-Making
What do you like best about the product?
Amplitude makes my day-to-day so much easier! I love how quickly I can check conversion rates, see PDP visits, and build comparison charts without getting lost in complicated setups. The visualizations are super intuitive and actually make analytics fun.
On top of that, the ease of implementation was smoother than I expected, and the integrations with other tools I use daily make it a natural part of my workflow. I literally use it every single day, and the insights have become part of how I think about user behavior. Whenever I had questions, their customer support team was responsive and genuinely helpful — a huge plus.
On top of that, the ease of implementation was smoother than I expected, and the integrations with other tools I use daily make it a natural part of my workflow. I literally use it every single day, and the insights have become part of how I think about user behavior. Whenever I had questions, their customer support team was responsive and genuinely helpful — a huge plus.
What do you dislike about the product?
Getting started can feel a bit overwhelming. It really helps to have an introduction from a colleague or someone experienced with the tool to unlock its full potential more quickly. Once you’re over that initial learning curve, it’s amazing.
What problems is the product solving and how is that benefiting you?
Amplitude helps me track the full user journey — from PDP visits to conversion rates — all in one place. It saves me hours of manual reporting, gives me clear visual insights, and makes it easier to spot opportunities and act fast. The result: quicker decisions, smarter strategies, and more confidence every day.
Powerful Product Analytics Platform
What do you like best about the product?
Amplitude makes it very easy to explore user behavior, build funnels, and visualize retention without needing constant SQL queries.
What do you dislike about the product?
Sometimes dashboards feel slow with large datasets, and advanced features can take time to learn.
What problems is the product solving and how is that benefiting you?
It helps us understand user behavior across journeys, spot drop-offs, and measure feature adoption. This leads to faster product decisions and data-driven prioritization, reducing guesswork and improving retention.
Amplitude has made day-to-day analysis effortless and easily accessible at our fingertips.
What do you like best about the product?
Cohort analysis, funnel analysis, and funnel drop-off can be easily tracked.
What do you dislike about the product?
- The event name should be standardized across all clients.
- There should be a certification course for the platform.
- There should be a certification course for the platform.
What problems is the product solving and how is that benefiting you?
- There was attribution gap problem on another platform which amplitude has solved and made a easy go to tool for any marketing analytics
Good and convenience tool to track user behaviors
What do you like best about the product?
Easy to set up dashboard, user friendly. Even you are not tech person, you would easily play around it.
What do you dislike about the product?
Can't connect with SQL to build the custom chart.
What problems is the product solving and how is that benefiting you?
Most in the user tracking. Good tool to visualize the funnel
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