Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Strong, Easy-to-Use Platform for Product Analytics
What do you like best about the product?
Overall, its a strong platform for tracking product analytics. Its easy to use and consolidate multiple tools (replay, product and web analytis...)
What do you dislike about the product?
I wish I could rename events within the events page. Its nice that I can rename the event within a chart but that means for each chart I'll have to manaully rename the events each time.
What problems is the product solving and how is that benefiting you?
Helping us gain visibility into how customers are using our platform
Insightful Analytics, Room for Dashboard Improvement
What do you like best about the product?
I enjoy watching a full user session to see how users navigate between different features on our platform, which helps me understand where drop-offs might occur. This feature also allows me to see where users click and what they do, which is crucial for improving the user experience and determining where they spend the most time.
What do you dislike about the product?
I find trouble in creating my own dashboards or reports based on user session experiences. I've had trouble building those dashboards.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review user insights into time spent on our platform and feature adoption, helping us understand gaps and improve user experience by identifying where users drop off and what features they engage with.
Super Easy Setup with Reliable Data Display and Live Events
What do you like best about the product?
It's super easy to setup. I've never had issues with any of the options to display data. I love the live events for every user. Feature flags work very good
What do you dislike about the product?
For me, as I was used to the old UI, I can't find what I used that easy, but it's just a learning curve
What problems is the product solving and how is that benefiting you?
We want to make sure our product is getting to the people we want, and the features we develop are having an impact. It's also super helpful to identify if we are losing potential customers due to errors in our process.
Live Events & Session Tracking Make User Journeys Crystal Clear
What do you like best about the product?
I have only been using Amplitude for a few weeks now, but my two favorite features are the live events and the session tracking. It has been a massive help to understand the user journey on our website.
What do you dislike about the product?
The biggest downside of Amplitude so far has been having to track KPIs by unique user counts instead of session counts. This makes it difficult to sum up our metrics at different time grains and will give different answers based on different grains (i.e. a 7 day period vs. a weekly period)
What problems is the product solving and how is that benefiting you?
Amplitude is helping us test new features and implement product changes that have the biggest impact. Rather than having multiple tools (i.e. one for A/B testing, one for event tracking, etc...) we have it all in one and that is extremely beneficial.
My Go-To for Full-Funnel User Behavior Insights
What do you like best about the product?
I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases.
What do you dislike about the product?
What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses.
What problems is the product solving and how is that benefiting you?
For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality.
Flexible, Data-Driven Analytics with Room for UI Improvement
What do you like best about the product?
I like the flexible experimentation and feature flag capabilities, which are basically the same thing and work really well for us, to the point that it's embedded quite deeply into our product. I'm also increasingly a fan of the API and MCP server as we can leverage Amplitude Analytics data through AI and have AI build dashboards. The dashboards themselves are another great feature we use for disseminating results and justifying decisions.
What do you dislike about the product?
The UI is often laggy and I find it quite challenging to find an example of a specific event type. So overall, I'd say the UI could use some performance, navigation, and search improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics assists in making informed feature decisions, optimizing onboarding workflows, enabling data-driven development, and supporting deep data analytics with its flexible experimentation and feature flag capabilities.
Powerful Analysis, Delicate Interface
What do you like best about the product?
I appreciate the ability to create as many events as necessary and user attributes, as well as the capability to analyze all these events with a wide variety of analysis tools like segmentation, funnels, and cohorts. This allows us to finely analyze what works well and what doesn't. I also like that we can easily change the time scale, moving from days to weeks to months. The initial setup of Amplitude Analytics was quite easy.
What do you dislike about the product?
It is not very easy to create an active user chart where you can see user cohorts separated over time. For a new user of Amplitude Analytics, there is a lack of AI that could guide the construction of analysis charts based on what you want to analyze.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand how our users interact with our product, segment the different types of users, identify bottlenecks in the funnels, and validate feature adoption.
Easier Analytics Than Google, Insightful Funnels
What do you like best about the product?
I use Amplitude Analytics primarily for the funnel view, which helps me see drop-offs and understand how users engage with our platform. I appreciate that Amplitude makes it much easier for everyone in our company to access the data and create views or charts. It simplifies the process compared to Google Analytics, where it was harder to create custom dashboards or views without going through additional tools like BigQuery or Tableau.
What do you dislike about the product?
I think it's hard to get some of the matrices I want, like viewing all the pages of one view and seeing what were different things people did on that. It's hard to get the tables to work.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user engagement and conversions, especially using the funnel flow to track drop-offs and user behavior.
Detailed Insights, Needs Improved Calculation Features
What do you like best about the product?
I like that I'm able to filter by features or tools that we offer, and the filter options in general are very useful. I also like that I'm able to filter different time periods to analyze certain windows of time.
What do you dislike about the product?
I feel like the ability to calculate percent change could be a lot more streamlined. I normally end up having to type it into a manual calculator. I think this could be something directly calculated and expressed right in the dashboard.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides specific data to analyze user trends and interactions, all in a visual format. It helps track user metrics like conversion and retention rates.
Super Friendly UI and Live Events Make It Easy to Use
What do you like best about the product?
The UI is super friendly, it’s easy to use, and I love the live events feature.
What do you dislike about the product?
It feels hard to keep content tidy. There are only a few prompts for organisation, and it’s often difficult to tell who has access to what. I’d also like a separate space for ad hoc data pulls (like a sandbox) that doesn’t need to be saved to my space or be visible to everyone.
What problems is the product solving and how is that benefiting you?
It solves our product analytics and customer journey tracking needs. We also use it to understand referral sources and attribution. It makes it really easy to see where a customer came from, trace their path back through the journey, and understand why our system has assigned certain fields to that customer.
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