Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,761 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Intuitive Analytics with Room for Improvement
What do you like best about the product?
I like that the graphs in Amplitude Analytics are easy to create and simple to read. The platform offers an enormous amount of complexity yet has a great UI/UX and does not feel overwhelming to use.
What do you dislike about the product?
I wish there was more flexibility with modifying graphs, especially colors and labeling. Also, due to the sheer size of the data, it can sometimes become noisy, which is not easy to clean within Amplitude Analytics.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for product analytics, building dashboards, and monitoring performance. It gives me an exact view of the customer journey, helps identify pain points, and offers a great UI/UX without feeling overwhelming.
Review from perspective of a complex product
What do you like best about the product?
Clever way of joining event information that saves an analyst a lot of time: eg user journeys and flows, ability to build funnels with flexible time frames. Visualisations are mostly clear and I do not remember a lot of viz types that I felt were missing
What do you dislike about the product?
There’s a 2000 event limit. We track the logged-in user experience, and we need more events than that. The problem is that once we start grouping events together to stay under the limit, we lose important context. For example, if we group all page views into a single event like “viewed a page,” then the user journey ends up looking like someone went from a page to a page, with no information about which page they came from and which page they went to.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need.
On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name.
What problems is the product solving and how is that benefiting you?
Usage of features from product tribes, a self service manner for the product to access information without having to always relay on the data team. It saves around half FTE time
Intuitive Visualizations with Room for UX Improvement
What do you like best about the product?
I really appreciate Amplitude Analytics for its ease of use and visualization capabilities. It greatly helps me in attributing performance to different campaign types and simplifies creating project spaces. I find the charts and graphs very helpful for visualizing performance data, especially when I'm communicating with stakeholders. Being able to create charts for visualization purposes and look at performance by channel and campaign has been really beneficial, particularly when tracking email versus SMS and push performance within one or even across multiple brands.
What do you dislike about the product?
Certain UX features could be improved. I would like better ways to compare data between time periods and a system-check for UTMs, flagging UTMs if no performance data is reflected due to changes.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for attributing performance to different campaign types and visualizing performance data with charts and graphs, which helps in communicating with stakeholders.
Event-Based Feature Flags Enable Truly Dynamic UI Experiences
What do you like best about the product?
I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays.
What do you dislike about the product?
Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine.
What problems is the product solving and how is that benefiting you?
Using session replays and feature flags really helps us pinpoint production issues and resolve them quickly. Apart from that, making decisions based on the data is helpful too, although that’s something that’s fairly common in other software as well.
User-Friendly Interface but Overwhelmed by Options
What do you like best about the product?
I like the user interface of Amplitude Analytics because it's aesthetically pleasing and easy to look at and read. I also love the dashboard feature, which makes it really easy to track graphs, notes, and charts all in one area, and it is shareable with others to edit. The UI is simple, aesthetically pleasing, and very cohesive and consistent throughout the app. I use the Events page the most, as it serves as my starting point for searching event keys and building on top of it.
What do you dislike about the product?
There are so many buttons and options, it's hard to figure out how to get what I want, where it is, if it even exists. I just don't understand sometimes when I want to solve a problem, how to use Amplitude Analytics to do it. I ask ChatGPT if Amplitude Analytics has a certain feature and I ask for a tutorial on how to use Amplitude Analytics to achieve said task.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to digest data in a readable format and track trends. The dashboard makes it easy to track and share information. The UI is user-friendly and visually pleasing, while the Events page is great for searching and building on event keys.
Strong, Easy-to-Use Platform for Product Analytics
What do you like best about the product?
Overall, its a strong platform for tracking product analytics. Its easy to use and consolidate multiple tools (replay, product and web analytis...)
What do you dislike about the product?
I wish I could rename events within the events page. Its nice that I can rename the event within a chart but that means for each chart I'll have to manaully rename the events each time.
What problems is the product solving and how is that benefiting you?
Helping us gain visibility into how customers are using our platform
Insightful Analytics, Room for Dashboard Improvement
What do you like best about the product?
I enjoy watching a full user session to see how users navigate between different features on our platform, which helps me understand where drop-offs might occur. This feature also allows me to see where users click and what they do, which is crucial for improving the user experience and determining where they spend the most time.
What do you dislike about the product?
I find trouble in creating my own dashboards or reports based on user session experiences. I've had trouble building those dashboards.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review user insights into time spent on our platform and feature adoption, helping us understand gaps and improve user experience by identifying where users drop off and what features they engage with.
Live Events & Session Tracking Make User Journeys Crystal Clear
What do you like best about the product?
I have only been using Amplitude for a few weeks now, but my two favorite features are the live events and the session tracking. It has been a massive help to understand the user journey on our website.
What do you dislike about the product?
The biggest downside of Amplitude so far has been having to track KPIs by unique user counts instead of session counts. This makes it difficult to sum up our metrics at different time grains and will give different answers based on different grains (i.e. a 7 day period vs. a weekly period)
What problems is the product solving and how is that benefiting you?
Amplitude is helping us test new features and implement product changes that have the biggest impact. Rather than having multiple tools (i.e. one for A/B testing, one for event tracking, etc...) we have it all in one and that is extremely beneficial.
My Go-To for Full-Funnel User Behavior Insights
What do you like best about the product?
I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases.
What do you dislike about the product?
What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses.
What problems is the product solving and how is that benefiting you?
For me, the biggest benefit is having a reliable way to analyze funnels, cohorts, and retention across both web and app in one place. It lets me quickly spot friction points in the purchase flow, see which features or pages actually drive revenue, and measure the real impact of UX changes, promotions, or new functionality.
Flexible, Data-Driven Analytics with Room for UI Improvement
What do you like best about the product?
I like the flexible experimentation and feature flag capabilities, which are basically the same thing and work really well for us, to the point that it's embedded quite deeply into our product. I'm also increasingly a fan of the API and MCP server as we can leverage Amplitude Analytics data through AI and have AI build dashboards. The dashboards themselves are another great feature we use for disseminating results and justifying decisions.
What do you dislike about the product?
The UI is often laggy and I find it quite challenging to find an example of a specific event type. So overall, I'd say the UI could use some performance, navigation, and search improvements.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics assists in making informed feature decisions, optimizing onboarding workflows, enabling data-driven development, and supporting deep data analytics with its flexible experimentation and feature flag capabilities.
showing 11 - 20