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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,199 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Mrudula K.

User friendly experience

  • May 04, 2018
  • Review verified by G2

What do you like best about the product?
The tool is extremely user friendly. The documentation is easy to understand. The support is fairly quick.
What do you dislike about the product?
The date selection is only 365 days. The product has been live longer than that.
What problems is the product solving and how is that benefiting you?
Behavioral cohorts. Creating user buckets made my analyses fairly easy. User paths are helpful in tracking the exact journey of the user and helps me track the drop offs
Recommendations to others considering the product:
Easy access to the sql tab would be helpful


    Markus W.

Amplitude for Mobile Games Analytics

  • May 03, 2018
  • Review verified by G2

What do you like best about the product?
I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining quick visual insights.
What do you dislike about the product?
I don't seem to be able to create charts that combine data of an app across multiple platforms, so for instance I can't use Amplitude to create overview dashboards related to how an app does on iOS, Google Play and Amazon combined.
What problems is the product solving and how is that benefiting you?
The speed to meaningful visualization without requiring backend engineers running complicated queries has been our biggest benefit from using Amplitude. Via custom events we can analyze how users interact with certain features, react to newly introduced features, and we're able to correlate that with install sources thanks to the integration of Amplitude and our attribution partner.
Recommendations to others considering the product:
If you like to make a lot of custom dashboards, Amplitude makes it a quick and effective process.


    Alexsander L.

Amazing analytics tool

  • May 03, 2018
  • Review verified by G2

What do you like best about the product?
Powerful yet easy to use. Really good on funnel analysis.
What do you dislike about the product?
No complains until now, everything is working as expected.
What problems is the product solving and how is that benefiting you?
Better understanding user behavior and product performance
Recommendations to others considering the product:
Really good tool, powerful yet easy to use.


    David R.

Cutting Edge of Product Analytics

  • May 03, 2018
  • Review provided by G2

What do you like best about the product?
I love how Amplitude has taken product analytics a step further than any other tool in the space. They are actively looking for ways to make finding insights less of a chore. Amplitude does a superb job of surfacing hypothesis and giving you a diving board for action that ultimately impacts your KPIs.
What do you dislike about the product?
I have very little to dislike about Amplitude. I think some products might have focused more on regular reporting than Amplitude, and thus their recurring reports and distribution of reports is a bit more mature. That isn't to say Amplitude has done a fine job of catching up in that aspect as of late, but definitely less of a focus compared to some of the deeper behavioral analysis that we've come to value in Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude does a great job of helping us monitor our KPIs as we introduce new experiments and ideas. There's nothing better for keeping a baseline and seeing the impact over time. Also, it helps us prioritize our efforts when it comes to development, as it offers hypothesis for us to dig deeper into.
Recommendations to others considering the product:
This tool is truly the leader in the space.


    Eric S.

Change.org use of Amplitude for Product / User Analysis

  • May 02, 2018
  • Review verified by G2

What do you like best about the product?
Interface ease of use.
Easy setup for fast experimentation, A/B testing.
Amplitude product team new feature velocity faster than our ability to learn, initiate new capabilities. :)
What do you dislike about the product?
Property volume limits.
User segmentation can be tricky, at times we have trouble reconciling amplitude results with direct queries.
What problems is the product solving and how is that benefiting you?
Realtime awareness: of key funnel performance.
Velocity. Has allowed us to increase our experiment velocity significantly.


    Marketing and Advertising

Best Product Analytics Stack I've used

  • May 02, 2018
  • Review verified by G2

What do you like best about the product?
Amplitude has gotten to the stage of being able to anticipate the needs of our organization. While they may not have everything it feels as though the system was built by people that perform this work themselves on a day to day basis.
What do you dislike about the product?
I would love to be able to join my analytics against a known set of entities. I would want to understand some deeper level of information that is currently only available through offline analysis.
What problems is the product solving and how is that benefiting you?
Visibility into our product offerings and how they are being perceived by our users. The ease of use of the system has made democratization of data across the organization a goal that is actually in sight.
Recommendations to others considering the product:
Ensure that you have a good understanding of your data sets, make sure that there are individuals in the organization that have a good understanding of data. Assign owners that will ensure the system is up to date and that your users are getting the support they need.


    Will M.

Amplitude is an absolutely critical piece of the modern product stack

  • May 02, 2018
  • Review provided by G2

What do you like best about the product?
The product allows for cross-functional teams to get a clear view of customer behavior, unlike anything that we've ever used before. What's truly most impressive is the speed at which the company has continued to roll out high-quality features and integrations with the other tools our company relies on. The support and customer success teams are also phenomenal.
What do you dislike about the product?
Amplitude can sometimes be perceived by our clients as having a high price point for full features.
What problems is the product solving and how is that benefiting you?
There are multiple but a critical one is designing/building/engaging with different user personas and driving them to success. The benefit has been the ability to identify some of these unique user segments and their behaviors for the first time and map out what leads them to convert.
Recommendations to others considering the product:
Really take into consideration that it will not only improve your team's product insights but your entire organizations.


    Mathieu D.

Amplitude

  • May 02, 2018
  • Review verified by G2

What do you like best about the product?
Amplitude est un outil relativement simple à implémenter et très facile à prendre en mains.

L'interface graphique très bien faite et la gestion très intuitive des cohortes permettent de mettre en place très rapidement des dashboards pour suivre les KPI comportementaux et de les rendre accessibles aux collaborateurs et au top management.

La possibilité d'accéder à la base de données d'évènements (sous Snowflake) et d'utiliser les APIs est un plus afin de réaliser des analyses plus poussées et/ou d'importer les résultats d'Amplitude dans d'autres dashboards.

Le support est très réactif, notre CSM (Tina) très à l'écoute et compétente et la roadmap d'Amplitude avance vite et dans le bon sens.
What do you dislike about the product?
De par notre usage très intensif d'Amplitude, nous en avons quelques fois atteint les limites. Mais au fur et à mesure de l'avancée de leur roadmap, nous finissons par obtenir les features plus avancées dont nous avons besoin !
What problems is the product solving and how is that benefiting you?
Nous utilisons Amplitude afin d'optimiser les parcours de nos utilisateurs dans nos applications, de l'acquisition à la conversion en passant évidemment par l'optimisation des métriques de rétention et le suivi des A/B tests.

Amplitude nous a permis de rendre accessibles au plus grand nombre ces analyses et aux différentes équipes de pouvoir obtenir rapidement des réponses aux questions les plus fréquentes et simples sans forcément avoir besoin de passer par nos data analysts.


    Transportation/Trucking/Railroad

Amplitude Implementation

  • May 02, 2018
  • Review verified by G2

What do you like best about the product?
It is very user friendly and you can quickly start building insightfull dashboards and analysis.
What do you dislike about the product?
Sometimes the logic behind the formulas aren't exactly shaped for the business I am in, specifically the funnel, and it requires a lot of work to check if instrumentation was made properly.
What problems is the product solving and how is that benefiting you?
We are discovering the paths that users take to complete a transaction, eliminating unused features and improving used ones, and also improving our sign up funnel by understanding the drop of moments.


    Coline D.

One of the best analytics tools I've used

  • May 02, 2018
  • Review verified by G2

What do you like best about the product?
The user experience is so friendly and easy, love the ways you can visualize the data and create very detailed dashboards. Amplitude offers a wide array of tools to understand in details your users behavior, from cohorts, to funnels, to lifecycle and retention analysis among many others.
What do you dislike about the product?
Custom events tagging has to be really well done for it to be accurate
What problems is the product solving and how is that benefiting you?
Improving conversion rates thanks to the funnel analysis, following up on daily & monthly KPIs, helping identify and fix issues, understanding the behavior of certain segments of users