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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,199 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Helmi R.

Great tool

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
Really helpful, simple and intuitive. Most of all FAST. It lets us get to the insights we need to build a better product.
What do you dislike about the product?
Sometimes the effect of user properties are weird causing extra overhead for analysis.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to get to actionable insights in record time. Given we've invested a lot in instrumentation and reporting to Amplitude that allows for speedy analyses. We've been to drive changes to product inspired by analysis from Amplitude, and then analyze the effects of changes on different segments through A/B testing and build a better product overall.
Recommendations to others considering the product:
Use it! It's a really great asset in your toolbox. If you set up well and invest in maintaining events & properties it will go a long way in getting real insights to build a better product.


    Entertainment

Overall a great product

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
The creation and sharing of customizable dashboards
What do you dislike about the product?
Propagation of data can take awhile. Leading to inaccurate info
What problems is the product solving and how is that benefiting you?
Monitoring product improvements and areas that are decreasing negatively. Instant actionable data that helps drive product decisions.


    Kumar U.

Awesome Analytics

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
I use Amplitude for my day to day product analytics requirements and am really amazed by the exhaustive set of tools for deep dive analysis. The cohorts, retention analysis features are very robust, which offer quick analysis for host of business problems.
What do you dislike about the product?
Nothing much in particular.I am a fan of amplitude.
What problems is the product solving and how is that benefiting you?
Tracking our day to day business metrics and deep dive analysis for any change in trends.Amplitude makes it really easy to draw insights for my day to day business decisions.


    Ely L.

An indispensable tool for our company

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
It's simple to use but also very powerful. It is used across many people in our company. Data governance helps data stay clean. Support has been good too.
What do you dislike about the product?
The add-ons can quickly increase the price. Not a cheap tool to own.
What problems is the product solving and how is that benefiting you?
Amplitude helped us understand our user base better. It also enabled a lot of our business users to answer their own questions.
Recommendations to others considering the product:
Try it out. You'll love it! You can even import some Adobe data to test it out with real data.


    Tia G.

Amplitude is like a flashlight in a dark cave

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
I have been a PM for 15 years, and only wish Amplitude existed 15 years ago. Unlike most other data tools, Amplitude is easy to implement, provides real-time data, is tremendously powerful in cutting your data however you like, and is a pleasure to use. Gone are the days of only using instincts and talking to customers as the way to set your product direction.
What do you dislike about the product?
The cost is very high. It's worth the money, but still high.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve the problem of what our product direction should be. What problems are our user having? What features of our product are our users using a lot, and we can improve on? What groups of users are there? We are continuously launching products experiments, and using Amptlidue to decide on the results of the experiment.


    Marcin B.

An insightful system that helps organise and work on huge loads of data.

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
The UI - once you get used to it, it's really easy to navigate around, though beginnings are a little bit rough. When you know your data, possibilites unfold.
What do you dislike about the product?
Sometimes you hit a border-case where you cannot group in specific usecase you are looking for - but the team grabs feedback and is really responsive, so I am hoping this will only get better :)
What problems is the product solving and how is that benefiting you?
We're working to see how our Customer Success Team actions affect our customers. Thanks to that we are able to improve and pivot if some campaigns do not bring results.
Recommendations to others considering the product:
Do give it a try. Once you get the data, it pays off.


    Internet

Senior Growth Marketing Manager

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
By far the easiest analytics tool I've ever used and I used quite a few over the years. Also, the ability to easily dig further into the data is remarkable given the amount of information they are processing in mere seconds.
What do you dislike about the product?
They have a tool called pathfinder which allows you to easily see the paths take to get to a given destination but it doesn't include specific where attributes. I'm hopeful they'll add the where attribute tracking to pathfinder soon as that will make an already extremely useful tool extraordinary.
What problems is the product solving and how is that benefiting you?
Tracking usage and user behavior at scale which historically has been extremely challenging but with Amplitude it's easy.


    Financial Services

Best among its competition

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
Rich feature set & better onboarding process than competition
What do you dislike about the product?
UX could be a little better to augment my needs
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand whether we're heading into the right direction for the product we're building.
Recommendations to others considering the product:
If you are looking for a event based data analytics platform, this is one of the best.


    David B.

Awesome interactivity and visualization

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
Really powerful data manipulation. Create the charts and analysis you want. Easily
What do you dislike about the product?
I wish I could integrate more data sources easily. And SQL query the underlying data!
What problems is the product solving and how is that benefiting you?
Understanding website, purchases, app, referrals etc


    Computer Software

Product analytics is different than marketing analytics or business intelligence

  • April 18, 2018
  • Review provided by G2

What do you like best about the product?
Amplitude is designed for product managers or anyone who needs to understand user behavior. Not just how much money did we make last month or how many people signed up. But really understanding the actions that are successful users are taking. Understanding this helps a product manager identify problems to solve for the users who aren't successful.

1) Amplitude does this really well with the ability to create and explore conversion funnels.
2) Understand who your best users are with practically endless segmentation (i.e segment this data by
device and geography).
3) Create cohorts on they fly for analysis into their paths thru your product.
4) Analytics is only as good as the data that you bring in. The Taxonomy tool helps manage your data dictionary and prevent bad data from creeping in. Set data validation and alerts when bad data flows in from a GUI admin interface.
What do you dislike about the product?
Cold start problem. For a user that you invite to the platform - there isn't a clear path on what they should look at 1st, 2nd and 3rd.

Many people who may not spend a lot of time in analytics ask the question - how is this different than Looker or Google Analytics. Amplitude should have a better onboarding experience to give new users the "so what" sooner so that a person on the team doesn't have to spend time with everyone to get buy in.
What problems is the product solving and how is that benefiting you?
- understanding user behavior across platforms and how that drives business impact
- identifying dropoffs in a conversion funnel
- identify who your best, retained users are and what they do to become successful
- quickly getting answers without the 1-2-3-4 week back and forth of talking to a data analyst and dealing with JIRA