Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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I've been a fan for years
What do you like best about the product?
Easy to use and understand funnels and explore the data with no SQL knowlege
What do you dislike about the product?
So many UX changes lately it's difficult to find the features I'm used to use.
What problems is the product solving and how is that benefiting you?
Dig deeper into understanding why and user paths
Functional and very intuitive, wish it was more robust
What do you like best about the product?
The event based data query and intuitive UI
The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results
Use it almost everyday, it was quite fast
Cohorting and retention metrics are easy to implement
The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results
Use it almost everyday, it was quite fast
Cohorting and retention metrics are easy to implement
What do you dislike about the product?
Certain important features like user defined views (where a complex query can be saved and reused and further modified) and user defined metrics are missing
Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it
Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report
Haven't used Customer Support or Integrated any new events but I hear they work well
Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it
Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report
Haven't used Customer Support or Integrated any new events but I hear they work well
What problems is the product solving and how is that benefiting you?
Ease of access with quick TAT on nunanced data points
Shareability of reports with users who are not very advanced in data understanding
Share reports as Self Serve tools for users who are not very advanced in data understanding
Shareability of reports with users who are not very advanced in data understanding
Share reports as Self Serve tools for users who are not very advanced in data understanding
Excellent product
What do you like best about the product?
Speed. UI/UX. Dashboarding. Fast search of properties and how frequently that property is used in queries
What do you dislike about the product?
No option for custom binning numeric columns. Writing custom property is not open for all. Funnel should allow more than 1 property as constant.
What problems is the product solving and how is that benefiting you?
Creating dashboards, quick trend about campaigns and user behaviour.
Helps in getting quick data-points for reporting, to test the flows if the events are being recorded
What do you like best about the product?
Easy to Use, Detailed Charts & Funnel and checking events instrumentation in tables for new features
What do you dislike about the product?
Nothing much to dislike about, pretty much covers my functionality. If there could be some AI related features added to Amplitude, then it will be helpful
What problems is the product solving and how is that benefiting you?
To look for Trends and prepare Reports for Reporting
Effortless User Journey Insights and KPI Tracking
What do you like best about the product?
I use Amplitude Analytics to understand our user's journey and compute operational KPIs. I really enjoy how easy it is to use and how fast it is. Following the journey of specific users to get a glimpse of what they do and get more context is super helpful. The initial setup of Amplitude Analytics was really easy and straightforward.
What do you dislike about the product?
nothing comes to my mind
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user journeys and compute operational KPIs quickly, even without SQL skills.
Highly Customizable, Great UI, Scalable Ecosystem
What do you like best about the product?
Amplitude enables me to meaningly derive trends, run quick analysis, and export data
What do you dislike about the product?
Amplitude is great for data ingestion, however, I find myself having to merge data with CRM info in Excel to make meaningful analysis.
What problems is the product solving and how is that benefiting you?
Understanding key trends - running a quick one-off analysis and providing validated resources across the organization
Fast analytics and visualisations with the ability to drill down to individual user sessions
What do you like best about the product?
It allows you to build visualisations for most of the use cases that you need in product analytics. It's also much faster than any other solutions and allows you to iterate quickly on concepts and ideas. It also allows you to drill down to session level fast. Also the anomaly detection system works incredibly well.
What do you dislike about the product?
Dashboard templates are not great. Also some level of customisation of the visualisations would be great beside changing colors (the recent addition of a second y axis is a good example). There are some common use cases that are also missing like creating groups for days since a user was New.
What problems is the product solving and how is that benefiting you?
Quickly iterate on a product development problem. Monitor the metrics of our organisation. Easily build dashboards
Very power data analytics tool
What do you like best about the product?
Amplitude has become an indispensable tool for our team when it comes to understanding how users interact with our product. Its strength lies in its robust and intuitive analytics capabilities, allowing us to move beyond surface-level metrics and truly grasp user behavior.
What do you dislike about the product?
* Steep Learning Curve and Complexity: For new users or teams without dedicated data analysts, Amplitude can feel complex and have a steep learning curve. Getting the most out of its powerful features often requires a significant time investment to understand its nuances and set it up effectively. Some users find it less intuitive than other analytics platforms, especially when starting.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
What problems is the product solving and how is that benefiting you?
One of the standout features is its event-based tracking. This granular approach means we can analyze specific actions users take, providing a much clearer picture of their journey and pain points. This, combined with powerful segmentation options, allows us to dice and slice the data in countless ways, tailoring our analysis to very specific questions and user groups.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
Amplitude Analytics empowers the non-technical at organizations to extract domain specific insights
What do you like best about the product?
Amplitude is like having a pocket “swiss army data scientist knife". What I love best about Amplitude is that it allows the non-technical members of an organization to interact with data as if they were a data scientist. This is critically important because each team in an organization has their own domain expertise or way of looking at how to solve business problems, which are typically multi-dimensional.
Assuming Amplitude has been properly instrumented, the simple UI and intuitive way that Amplitude can render charts and do "math" in real-time is astounding. This is especially empowering for the non-technical, as it allows them to creatively problem solve and justify design decisions based on data, not just intuition.
Assuming Amplitude has been properly instrumented, the simple UI and intuitive way that Amplitude can render charts and do "math" in real-time is astounding. This is especially empowering for the non-technical, as it allows them to creatively problem solve and justify design decisions based on data, not just intuition.
What do you dislike about the product?
One major thing I dislike about Amplitude Analytics is the lack of training directed towards the non-technical and non-data literate. I am part of the slack community and have completed the e-learning, but I find that there is an audience problem.
(Just FYI, I am an instructional designer at my organization, so my thoughts on this will be from that perspective).
The audience problem refers to the fact that Amplitude seems to be for the non-technical and to empower those sorts of folks at an organization, but the training and the community is mainly composed of administrators and data scientist folks. While I understand that data literacy is hard to teach to the non-data literate, I think Amplitude can do better to explain data concepts to these sorts of people through the lens of their own product.
The reason I mention this is that if the end user (again, the non-technical) does not know how to think like a data analyst, then they will not yield insights through the tool. If they are not using the tool, organizations are unlikely to continue using Amplitude.
It is certainly possible to help people think about how to conduct data analyses through Amplitude without resorting to overly technical definitions (which is something I have done internally at my own organization). It would be great if Amplitude did this as well or created support structures for those striving to be a changemaker at their own organization.
It is unwise to rely on organizations themselves to explain to their employees how Amplitude works under the hood in a simple to understand way. Just think about the process of proposing new events -- this is the most important feature of Amplitude, yet the folks who may use this tool internally do not have a deep understanding of how this works and a technical explanation from a Data Team inside of an organization will surely be lacking.
(Just FYI, I am an instructional designer at my organization, so my thoughts on this will be from that perspective).
The audience problem refers to the fact that Amplitude seems to be for the non-technical and to empower those sorts of folks at an organization, but the training and the community is mainly composed of administrators and data scientist folks. While I understand that data literacy is hard to teach to the non-data literate, I think Amplitude can do better to explain data concepts to these sorts of people through the lens of their own product.
The reason I mention this is that if the end user (again, the non-technical) does not know how to think like a data analyst, then they will not yield insights through the tool. If they are not using the tool, organizations are unlikely to continue using Amplitude.
It is certainly possible to help people think about how to conduct data analyses through Amplitude without resorting to overly technical definitions (which is something I have done internally at my own organization). It would be great if Amplitude did this as well or created support structures for those striving to be a changemaker at their own organization.
It is unwise to rely on organizations themselves to explain to their employees how Amplitude works under the hood in a simple to understand way. Just think about the process of proposing new events -- this is the most important feature of Amplitude, yet the folks who may use this tool internally do not have a deep understanding of how this works and a technical explanation from a Data Team inside of an organization will surely be lacking.
What problems is the product solving and how is that benefiting you?
Amplitude is helping many different teams at organization be more data-driven and to think more creatively about using data to justify design decisions. It's also incredibly motivating because people can actually "see" the impact of what they have designed. It's also opened up new and different ways of communicating. I have noticed a shift in language within certain teams based on their Amplitude usage.
How do you analize your funnel without it?
What do you like best about the product?
Amplitude has been key in order to create our user funnel and find consistency inside of the user journey.
I love the segmentation and the speed to load such complex graphs.
I love the segmentation and the speed to load such complex graphs.
What do you dislike about the product?
I think that one of the pain point in amplitude is the fact that is not so intuitive. It requires a bit of interaction to find what you are looking for or how to mount everything.
What problems is the product solving and how is that benefiting you?
Segmentation - it's really to segment and see the evolution of a specific cohort or segment
Funnel - looking through events to the exact steps of the user it means a lot to understand customer behaviour
Feature analysis - for post launch metrics is really to set your dashboard and coming back later
Funnel - looking through events to the exact steps of the user it means a lot to understand customer behaviour
Feature analysis - for post launch metrics is really to set your dashboard and coming back later
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