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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS Marketplace

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ben H.

Powerful Highly Accesible Product Insights

  • January 29, 2023
  • Review verified by G2

What do you like best about the product?
Very easy to cut up the data and investigate from many angles. Built for sharing and growing data lead culture in org
What do you dislike about the product?
Onerous requirements for data modeling on customer side to be able to extract full value from the platform
What problems is the product solving and how is that benefiting you?
Allowing the product team to investigate and monitor their domains independently, empowering designers and pms to ask more questions while allowing Analaysts the time to research bigger questions


    Caio A.

Powerful, but sometimes difficult to get work done

  • January 27, 2023
  • Review provided by G2

What do you like best about the product?
You can have multiple possibilities of analysis and graphics to answer your questions in many different ways.
What do you dislike about the product?
The usability is not the best of the world. Sometimes its difficult to find how to make questions you'd like.
What problems is the product solving and how is that benefiting you?
Understanding user journeys and optimizing it.


    Peter V.

Robust and fairly easy to use

  • January 25, 2023
  • Review verified by G2

What do you like best about the product?
Once you learn how to use the tool its intuitive enough to allow you to find the answer to your questions and easily experiment with other slices of the data sets
What do you dislike about the product?
Sometimes, it's unclear whether there is data for a particular event or not, so it would be nice if the tool only showed events with data associated with it so that you don't waste time
What problems is the product solving and how is that benefiting you?
Analytics for lifecycle marketing, general KPIs like active users, growth metrics, conversion metrics, churn, and retention metrics. On lifecycle, we can get a pretty good idea of whether an email is working.


    Computer Software

Simple and complete analytics tool

  • January 25, 2023
  • Review verified by G2

What do you like best about the product?
I like the possibility of creating multiple graphs and visualizations relatively quickly. Funnels, user composition, events segmentation and over-time behavior of users are easily retrievable.
What do you dislike about the product?
I do not particularly like the visualization options of graphs and dashboards, since they are quite essential although sufficient for their use. I guess it is only a matter of personal taste.
What problems is the product solving and how is that benefiting you?
Amplitude allows me and my team to track user behavior on different mobile apps. We create funnels and monitor metrics, events and user properties over different time spans.


    Staffing and Recruiting

Most intuitive analytics platform I've ever used

  • January 23, 2023
  • Review verified by G2

What do you like best about the product?
Once you have your events in place, Amplitude makes it easy to build charts and analyze data. The platform is intuitive and easy to use, so I can focus on actually having my questions answered through data rather than trying to figure out how to do that. The possibility of building dashboards is also significant since I can put every relevant metric in a single place to check daily or weekly.
What do you dislike about the product?
Sometimes I need to use custom metrics, but I still didn't find an easy way to do that, or at least their solution isn't customizable enough for my use cases. Maybe that's because I use their most basic plan and don't have access to more advanced features.
What problems is the product solving and how is that benefiting you?
Amplitude is my primary tool for analyzing user experience data. My team and I have built some dashboards, and I keep track of essential metrics weekly using them.


    Banking

Far and away the best analytics tool for deep contextual understanding in a Matrix org

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
I love how easy it is to share information, manage taxonomy, and organize all of our different product area's analysis base on the creator of the content. The personalization of that dashboard and speed to insight is incredible.
What do you dislike about the product?
It's a steep learning curve for a junior development team and it takes a long time to onboard, but the destination is absolutely worth it. I have also found that there are a few trap doors that lead to nowhere in our implementation and that can be annoying.
What problems is the product solving and how is that benefiting you?
We finally have instrumentation that allows us to see which users do what, and most importantly, where their jounrey takes them before and afterwards. In our product, that is crucial to improving the UX.


    Retail

It´s a world of possibilities within your data.

  • January 19, 2023
  • Review verified by G2

What do you like best about the product?
Comparing multiple events in time to understand my consumer behavior and campaign effectiveness
What do you dislike about the product?
It´s not an easy tool to learn, I would appreciate more intro sessions.
What problems is the product solving and how is that benefiting you?
Is helping me analyze my sales and my consumer behavior to offer a more effective and personalize shopping experience online.


    Taina O.

Amplitude helps me make decisions with data every day

  • January 19, 2023
  • Review verified by G2

What do you like best about the product?
The number of possible configuration combinations, including variables, graphs, data crossing logic, etc.
What do you dislike about the product?
Sometimes there are so many options that I can't decide which one is the best, but that's part of the learning curve. One specific thing I miss is being able to create a segment with a specific email list without having to add one by one.
What problems is the product solving and how is that benefiting you?
Crossing data to make decisions in real time and, as I am a product owner, showing data to negotiate with steakholders and squads


    Health, Wellness and Fitness

Intuitive and fast solution for analytical needs of a small developer.

  • January 19, 2023
  • Review verified by G2

What do you like best about the product?
Simplicity, integrations, data streaming, and customisable charts
What do you dislike about the product?
Right now, there is no way to stream data to AppsFlyer, while this article says that such streaming exists
https://www.docs.developers.amplitude.com/data/destinations/appsflyer/
What problems is the product solving and how is that benefiting you?
Data integration, fast check of analytical events on a developer side, simplicity


    Vinicius C.

Pretty powerfull tool that requires some time investment

  • January 17, 2023
  • Review verified by G2

What do you like best about the product?
The ability to create comprehensible dashboards with many different graphs that help us get a better and clearer view of our own product. I can answer almost all questions i have about my users using the tool on the free plan, which is amazing
What do you dislike about the product?
Some "niche" settings and tools are kinda confusing, and there is no clear way to lear how to use them effectively, not even on the wiki/help center. Some articles are unfinished or outdated. Some times i try to search a simple word or term that is used on amplitude looking for details on the help center, only to found nothing at all.
What problems is the product solving and how is that benefiting you?
Recently we've launched a trial for our product, and amplitude has been really helpful on tracking our leads and users habits and pain points during their first experience.