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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Amplitude is great!

  • December 27, 2022
  • Review provided by G2

What do you like best about the product?
I can build and analyze data super quickly! I love that I can track myself in real time and validate which event is being registered. Using GA4, for example, was a lot more complex for me; it has a lot of menus, and it was confusing how to track my events; with Amplitude, that's not a problem.
What do you dislike about the product?
One downside is not being able to check the query the graphs are building. It could be beneficial to get the query so Analysts can share and modify it as they need.
What problems is the product solving and how is that benefiting you?
It solves how many users access my website, how many reach the signup, which step of the funnel is having trouble, etc. It helped me detect tricky steps in the funnel


    Tanya A.

Data access democratization for the win

  • December 23, 2022
  • Review verified by G2

What do you like best about the product?
- Easy to setup funnels, conversion charts, find the conversion drivers and so on
- Can add all my team members, build your own list of dashboards and charts, has SSO for access, the UX is great
- Great search, user lookup, event stream for users
- Easy to create custom events with custom names
What do you dislike about the product?
Event stream for users -- could show some stats, if I open a user I would love to see the distribution of events by name (e.g. top 30 most popular events done by this user), this feature was in Kissmetrics long time ago but not in Amplitude :(
Conversion drivers -- have performance issues if you have a ton of events (we do)
User cohorts work with bugs and we stopped doing a/b testing calculations in amplitude as a result. The way they dynamically update is unreliable and support wasn't helpful here.
What problems is the product solving and how is that benefiting you?
- Data democratizaiton within the company, anyone can do analytics without the analysts :)
- Building and sharing charts and analysis
- Keeping releases history to see what affected metrics


    Financial Services

Powerful analytics platform

  • December 22, 2022
  • Review verified by G2

What do you like best about the product?
As a UX writer, working with data is not my main job, but Amplitude makes it much easier than other platforms.
Creating Funnels and Cohorts is pretty simple and gives a lot of possibilities to analyze the data.
Flows are also a fantastic tool for a better understanding of how your users navigate your product.
What do you dislike about the product?
Web performance can get sluggish when you load dashboards with too many analyses.
Since Amplitude is a global company, it should invest in translations for the platform. It would be easier for people who do not have English as their first language.
What problems is the product solving and how is that benefiting you?
Understand how our users are engaging with different types of communication methods. That's very important because our team can choose wisely which method we should use.


    Davit M.

Incredible insights from your product

  • December 17, 2022
  • Review verified by G2

What do you like best about the product?
It is easy to build charts. With Amplitude, you can answer almost every question about the usage of your product. You need to define what is essential for yourself.
What do you dislike about the product?
It would help if you were technical enough to set up events here. If setting up events was as straightforward as creating charts, that would be fantastic. On the other hand I understand that not everything can be a one-click action.
What problems is the product solving and how is that benefiting you?
We want to have deep analytics about products. In Amplitude, you can build charts very quickly. You need to have events set up. Amplitude does the rest. It helps me very much.


    Jessica A.

Critical tool for adoption campaigns!

  • December 15, 2022
  • Review provided by G2

What do you like best about the product?
I love that I can sync cohorts to marketo to drive my adoption campaigns. Before amplitude I had to rely on our product team whenever I needed to pull a target list with user data. Now I can self-serve with real-time data!
I have dabbled in many platforms that try to make analytics user freindly, and I'd put Amplitude at the top of my list in terms of both ease of use, and actionability. The new Metrics feature is 🔥🔥🔥
What do you dislike about the product?
Perhaps it's biggest disadvantage is also it's biggest strength. Where other platforms might try to do a little of everything (to various degrees of success), amplitude seems to be laser focused on being best in class at what they do.
What problems is the product solving and how is that benefiting you?
Drive data-backed adoption campaigns that deepen user engagement and stickiness.


    E-Learning

Self Service Analytics that keeps stakeholders away from analysts

  • December 15, 2022
  • Review verified by G2

What do you like best about the product?
That as an Analyst, I can concentrate on deep dives and experimentation, instead of answering ad-hocs all day, because stakeholders can answer their own ad-hocs on Amplitude
What do you dislike about the product?
UX can be a bit frustrating at times, and there's always room for adding more features
What problems is the product solving and how is that benefiting you?
It solves the problem of creating dashboards and answering ad-hocs on product engagement data, where there are millions of rows (too much for Tableau), and you don't want to be running SQL all day to answer ad-hocs. It frees up my time to work on more interesting stuff.


    Financial Services

My Amplitude experience

  • December 13, 2022
  • Review verified by G2

What do you like best about the product?
I really like the funnel charts, they helped me create interesting visuals and dive deeper into the data.
What do you dislike about the product?
Amplitude is really good but one drawback is how not everything was tagged properly for our product, and so we didn't always get the most accurate numbers when analyzing our data.
What problems is the product solving and how is that benefiting you?
Amplitude is solving the problem of understanding our users and data better.


    Mohammad A.

I'm a product manager with over 10 years of experience.

  • December 12, 2022
  • Review provided by G2

What do you like best about the product?
It's straightforward to learn how to use the product and is very responsive and fast with populating charts and reports.
What do you dislike about the product?
Dashboards do not work smoothly in general and there is no btn to refresh all the reports in a dashboard.
What problems is the product solving and how is that benefiting you?
We primarily use Amplitude to measure the changes we make in the product and we want to see how if affects our customers' behavior.


    Financial Services

Good but could use some improvements

  • December 09, 2022
  • Review verified by G2

What do you like best about the product?
Graphical presentation of data is super helpful for sharing complex data sets with groups.
What do you dislike about the product?
The data set restriction flow is often tricky to implement. So creating cohorts from different countries for a fixed time frame often creates trouble.
What problems is the product solving and how is that benefiting you?
Tracking disparate use case and customer profiles across time/geographies. The clarity of data helps us make decisions in a timely manner.


    Joe M.

Query your data fast

  • December 07, 2022
  • Review verified by G2

What do you like best about the product?
I like that you can create very informative charts in a short amount of time. I also like that there is built-in functionality to filter and group users based on their device, location, version number, and browser.
What do you dislike about the product?
I wish there was better support for building AB test charts. For example, I wish I could build user groups based on users that performed an event with a given condition, instead of just users that performed a specific event.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us refine our conversion funnel by rapidly iterating on our ideas. We could write the code and start analyzing data in the same day. My team also has a lot of share dashboards that make sharing our findings very easy.