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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Teddy M.

An Excellent tool if you need to understand user funnel, session or segmentation of your customers.

  • November 24, 2022
  • Review verified by G2

What do you like best about the product?
How powerful Amplitude is regarding calculation of anomalies and forecasting for revenue or sellings. The AB testing tool are also very powerfull and will help your team to dev the best app very easily.
What do you dislike about the product?
The solution is still young and work in progress. The data gouvernance add-on is still in beta, and will need some improvement in order to be excellent. Another point, there is no customisation yet, Dashboard organisation are not fully impletemented.
What problems is the product solving and how is that benefiting you?
Amplitude solved user signing-up optimisation for us, and help us understand the funnel toward subscription. We also use it to understand how our customers use our apps, with multiple very interesting KPIs and charts available.


    Real Estate

Great analytics tool

  • November 23, 2022
  • Review provided by G2

What do you like best about the product?
I love how easy amplitude is to set up and use
What do you dislike about the product?
There aren't many down sides of amplitude but the one I'd say is sometimes it's difficult to determine which graph is the best to use.
What problems is the product solving and how is that benefiting you?
Amplitude analytics helps us determine where in our product suite we are experiencing the most funnel drop off and lets us know what features we should be investing more in.


    Computer Software

Great tool for quick data exploration and routine reporting

  • November 23, 2022
  • Review provided by G2

What do you like best about the product?
Speed to execution. What normally would take 30 mins to an hour can now be completed within minutes. This is especially true for event modelling, which requires intimate knowledge of data models and many complicated joins.
What do you dislike about the product?
Visualization and querying options do not always meet the use case. Some of the reporting types (e.g. LTV) do not really work well out of the box, and could lead to misleading results.
What problems is the product solving and how is that benefiting you?
Excessive time spent on routine reporting and ad-hoc analysis. This means having more time to do in-depth research and building data solutions, so that we as analysts can spend our time on higher-impact projects.


    Gautham V.

A product analytics tool that gives us in-depth understanding of our app

  • November 22, 2022
  • Review verified by G2

What do you like best about the product?
* Collects all user actions on the app
* Graphs like funnel graph allow us to see exactly where users are dropping off in a funnel
* Has integrations with Braze, Branch etc
* Easy integration with Snowflake so that we can send data to our data warehouse
What do you dislike about the product?
* More flexibility with the kind of graphs we can create to analyze the data that is being collected
What problems is the product solving and how is that benefiting you?
* Helps us solve problems like what features users are using the most, which features are they dislking
* Where do users drop off in a user flow funnel (for example Purchase flow)


    Tomas P.

Amplitude is awesome. With little time, i can get to answer many questions that i have of my users.

  • November 22, 2022
  • Review provided by G2

What do you like best about the product?
the number of graphics possible. The ease with which everyone can understand. The support we receive from the Product Minds Team with every doubt we have.
What do you dislike about the product?
We track events from 3 different platforms. Android, iOS and web. Many times there are differences between them. I would like to receive an alert of these differences when doing an analysis. Example, if I make a funnel where a first event is tracked on all platforms, but the second is only tracked on one, the funnel will show a huge drop, which is actually because the second event is not tracked on all platforms. Users who do not follow the day-to-day taxonomy do not realize these things.
What problems is the product solving and how is that benefiting you?
It helps us prioritize the needs of all teams. And then validate the impact of our actions. With Amplitude we spent time doing really helpfull features.


    Karthik R.

Powerful, accurate and fast analytics platform.

  • November 22, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude analytics is easy to integrate in our products as there is support for almost all frameworks and languages. Once combined, it works like a charm and shows all the metrics we track from our application. We use Amplitude as it is beneficial for:
1. Tracking the user activities on our product, this way, we know what is the most popular feature that our users are using the most.
2. It is straightforward to create multiple analysis dashboards with relevant charts and share them with the team.
3. The ability to create reports for monitoring the various metrics and to summarise is excellent.
What do you dislike about the product?
So far, we have had no issues with the platform, the onboarding and using this is effortless.
What problems is the product solving and how is that benefiting you?
We were always collecting lots of usage metrics, but the problem was that all the data was in some database, and it was tough to visualise it and make summary reports. Amplitude quickly solved all these issues.


    Computer Software

Valuable for customer reporting but fiddly

  • November 22, 2022
  • Review provided by G2

What do you like best about the product?
Being able to create a report with multiple data points and graphs/charts which are customer friendly to share. Some of the reports I have saved means I can very quickly use the data for monthly/quarterly reports without the need for changing anything.
What do you dislike about the product?
It can be really fiddly to know what filters and codes to use and I so often make a change in one place which either changes it for more than I was expecting or less. I'd live to be able to create one big report and then just change the customer field and it update all of the graphs but you seem to have to do this on each chart a lot of the time.
What problems is the product solving and how is that benefiting you?
Providing data for customers to see what they are using and what versions for example gives great insight to our customer meetings which improves their engagement.


    Lasya G.

Amplitude Review

  • November 22, 2022
  • Review provided by G2

What do you like best about the product?
I use amplitude to create user cohorts and analyse different user segments for my App. This helps in understanding various users. I also use amplitude for creating funnels, segementations etc.
What do you dislike about the product?
I can't duplicate a chart, I always try to duplicate a chart and make certain changes, and I can't do that.
What problems is the product solving and how is that benefiting you?
Collecting data points.
It is difficult to collect data manually and with the help of amplitude I am able to track all the list of events and the user behaviour based on the data from the amplitude.


    Darko .

Versatile tool with a lot of potential

  • November 22, 2022
  • Review verified by G2

What do you like best about the product?
Ability to get in-depth knowledge about the funnel steps, events and what are the pain points for the user that should be addressed. Experiments are also a precious asset that Amplitude offers.
What do you dislike about the product?
Sometimes getting to the analysis, you're looking for takes too much time to make. Also, the events dropdown could be done better in UI, especially sub-menus.
What problems is the product solving and how is that benefiting you?
The biggest problem we're currently solving revolves around A/B testing of the funnel steps and changes. Running multiple tests at the same time is very helpful as well.


    Marcelo S.

Amplitude has decreased our time to insights by 70%

  • November 22, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is extremely powerful. Since we launched our first Amplitude project in October 2022, it has helped our organization answer simple and complex analytic questions in a matter of minutes, instead of the usual hours or days we needed in the past. I like how playful the tool is, all the possibilities to segment data (by event, user and group properties), how easy it is to build a funnel or investigate the user flows leading to a conversion. I also love how easy it is to share results and how my stakeholders (Product Managers, Designers, Researchers, Engineers) can easily slice and dice the data further after getting the reports. Also, charts embed quite nicely in Slack and Miro boards, so consumption of Amplitude charts is super easy. Last but not least: the support I got from Implementation and Customer Success team during the set up and now adoption phase of the project has been invaluable!
What do you dislike about the product?
I wish Amplitude would offer more possibilities to fix data that has been already sent. For example, if I send one day of data, and the data is wrong, I cannot edit that data. Instead, I need to add a drop filter to remove that data, send the data again, and incurr in this additional cost. Ideally, there would be an easier way to edit the data without paying for it.
What problems is the product solving and how is that benefiting you?
Amplitude is solving 3 key problems, in my opinion.

The first one: Knowing what questions to ask your data, in order to improve your product. Amplitude's variety of pre-made analysis makes it easy to know what questions to ask to your data, without getting lost in a rabbit hole of vanity metrics.

The second one: Providing insights when it matters (in minutes, not hours or days), as its highly performant architecture allows crunching data in record speed.

The third one: Collaboration. I have never worked with a tool that makes it so easy to share and collaborate around data. It beats the experience of building your own custom dashboard in BI tools.