Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful Analysis, Delicate Interface
What do you like best about the product?
I appreciate the ability to create as many events as necessary and user attributes, as well as the capability to analyze all these events with a wide variety of analysis tools like segmentation, funnels, and cohorts. This allows us to finely analyze what works well and what doesn't. I also like that we can easily change the time scale, moving from days to weeks to months. The initial setup of Amplitude Analytics was quite easy.
What do you dislike about the product?
It is not very easy to create an active user chart where you can see user cohorts separated over time. For a new user of Amplitude Analytics, there is a lack of AI that could guide the construction of analysis charts based on what you want to analyze.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand how our users interact with our product, segment the different types of users, identify bottlenecks in the funnels, and validate feature adoption.
Super Friendly UI and Live Events Make It Easy to Use
What do you like best about the product?
The UI is super friendly, it’s easy to use, and I love the live events feature.
What do you dislike about the product?
It feels hard to keep content tidy. There are only a few prompts for organisation, and it’s often difficult to tell who has access to what. I’d also like a separate space for ad hoc data pulls (like a sandbox) that doesn’t need to be saved to my space or be visible to everyone.
What problems is the product solving and how is that benefiting you?
It solves our product analytics and customer journey tracking needs. We also use it to understand referral sources and attribution. It makes it really easy to see where a customer came from, trace their path back through the journey, and understand why our system has assigned certain fields to that customer.
Efficient for Tracking Tickets, Needs Better Grouping
What do you like best about the product?
I like its ability to quickly find tickets and its big query language. It's really useful that it integrates across multiple different platforms, including Slack and HubSpot, creating a central source of truth. I think it's also quite easy to use, which is nice even though there could be functionality that could be improved.
What do you dislike about the product?
Grouping tickets together seems to be a hassle. I feel like you can group things by who raised the ticket or who it's related to as a company field, but we don't have a way of easily grouping tickets to aggregate what's important for the business. It often operates in silos, and the tickets get treated individually, rather than realizing that there are six tickets that mean the same thing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for tracking tickets in the product team, helping us stay on top of tasks. It also assists with project management prioritization and integrates with platforms like Slack and HubSpot, providing a central source of truth.
Powerful Dashboards with Initial Learning Curve
What do you like best about the product?
I like how I can create almost anything on Amplitude Analytics. The new AI integrated within the platform is great too. It helps turn ideas into actual things much faster than I could manually do, while also inspiring me. Very class!
What do you dislike about the product?
I think at the start the software can be overwhelming, and that can be a bit of a learning curve - but it is all worth it really.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to create dashboards on usage analytics for our products, solving the issue of understanding how users engage with our services.
Intuitive Dashboards with Rapid Setup
What do you like best about the product?
I really like Amplitude Analytics because it's easy to instrument logs with straightforward documentation, allowing us to set up events in minutes. The dashboards are another strong point, as they're intuitive and customizable, with both predefined options and the ability to create custom dashboards. Their transparent pricing is beneficial too, especially the free plan which is great for startups.
What do you dislike about the product?
- I'm not able to use features like session replays due to being on an older tech stack. Compatibility with older tech stacks is missing for newer features. - Sometimes there's a delay in event data. Data is delayed sometimes for hours due to ongoing incidents.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to get user and account-level data, track monthly and daily active users, and debug frontend issues using usage logs. It's easy to set up with straightforward documentation, and the dashboards are intuitive. The free plan is great for startups.
Eases User Journey Analysis, Pricey for Startups
What do you like best about the product?
I like that Amplitude Analytics is very easy to set up, and I can quickly turn data into charts that clearly show me what I want to see. As a developer, I find the call tracking integration into our app very easy.
What do you dislike about the product?
Maybe the pricing is very high for some small startups.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and understand the user journey in my app, enabling me to improve specific features. It helps me see how users interact with our app effectively.
Intuitive Insights, Empowered Decision-Making
What do you like best about the product?
Amplitude is the best self-service analytics tool I've used. My team can go from question to answer in minutes without waiting on data science or engineering—what used to be a bottleneck is now just... not. The chart builder is dead simple, and the learning curve is minimal. If you can articulate what you want to know, you can build it.
What do you dislike about the product?
The session replay tool isn't as robust as Fullstory and feels slower to navigate. I also wish the funnel charts had more flexibility—specifically, variable time windows between steps and the ability to hold properties constant across steps.
What problems is the product solving and how is that benefiting you?
It removes the friction between having a question and getting an answer. My team makes faster, more informed decisions because the data is accessible to everyone, not just the people who know SQL.
Easy Implementation and Quick Responses with AI
What do you like best about the product?
I love how easy it is to implement Amplitude Analytics and the ability to ask questions through AI and get answers in seconds. The entry barrier is very easy to overcome, and although sometimes the queries are easy to make, the answers can be difficult to calculate; this simplifies it a lot. Additionally, the initial setup was very simple.
What do you dislike about the product?
Too many options sometimes for an intermediate level.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to have metrics of a digital product and observe user behavior. The implementation is easy, I can ask through AI and get quick answers, simplifying complicated queries.
Easy to Use, Intuitive, and Fun for Everything
What do you like best about the product?
Easy to use. Intuitive and fun, use it for all
What do you dislike about the product?
Can be hard to figure out how all tools work
What problems is the product solving and how is that benefiting you?
How to optimize product
Makes User Data Analysis Effortless
What do you like best about the product?
I like how Amplitude Analytics can load a bunch of fields quickly, and I can filter them, which makes it easier to go in depth and saves a lot of time when reviewing an account. It helps troubleshooting immensely without needing to escalate to the engineering team. It's integrated very well.
What do you dislike about the product?
I wish it was easier to add filters, and I wish that it was easier to look at older events without scrolling. Make filters more discoverable and flexible, and have quicker ways to surface historical data and events.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to review account history and event sequences. It solves issues by eliminating guesswork in identifying reasons for declines. Loading fields quickly with filtering capabilities saves time and aids troubleshooting without engineering support.
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