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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Online Media

Amplitude Analytics

  • November 16, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude makes it easy to break users down into cohorts and figure out how those users are engaging with particular features in your product. Compared to Mixpanel, it seems a bit more advanced.
What do you dislike about the product?
Amplitude is a bit more complex (read:robust) than some other tools in the market, which can make it tricky to understand. Pricing seems to be a bit high (but not overly) so tracking every event isn't always possible
What problems is the product solving and how is that benefiting you?
Amplitude solves uncover insights for product and growth teams that need to deeply understand customer and prospect behaviour in order to prioritize the right problems to solve and invest in


    Information Technology and Services

Great tool for collaboration

  • November 16, 2022
  • Review provided by G2

What do you like best about the product?
I love the ease of use in creating specialized dashboards for my team. It makes tracking metrics so much easier.
What do you dislike about the product?
Some of the functionality isn't super intuitive.
What problems is the product solving and how is that benefiting you?
Amplitude helps cross-functional teams align on deliverables, metrics, and makes reporting easy.


    Pharmaceuticals

Amplitude Rocks

  • November 16, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use
Useful analytics and insights
Always reliable
Reps are useful and responsive when I reach out to them
What do you dislike about the product?
Pretty much nothing. As an engineer it's been incredibly useful and I don't see myself using anything else
What problems is the product solving and how is that benefiting you?
Business insights and analytics
User interactions and


    Cody L.

Great product if set up correctly

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
The a/b testing functionality is top-tier compared to competitors in the industry.

Additionally, the visualizations in the reports are simple to set up and easy to use. Amplitude reporting is much more intuitive and user-friendly compared to competitors such as Adobe Analytics. I have found that the simple interface helps get more adoption from the organization, particularly leadership and product teams, as everyone is comfortable pulling reports and drilling into data.
What do you dislike about the product?
Compared to a few similar tools, setting up Amplitude can take a bit more time. However, this personalization ultimately results in a more robust analytics experience. GA can be set up almost instantly with little to no developer assistance, while setting up Amplitude with all necessary events is a bit more intensive.
What problems is the product solving and how is that benefiting you?
Funnel reporting is captured elegantly in the platform. Understanding the friction points for sign-up flows and application steps is a big priority for our team and Amplitude data let's us understand where users are falling off and why.


    Computer Software

Quick and easy analytics for product managers

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
Very easy to create charts, dashboards, etc. Quick learning curve. Great documentation and quick answers from support teams to my questions.
What do you dislike about the product?
I haven't encountered any large issues. Sometimes charts are slow to load on large dashboards but that could just be my internet.
What problems is the product solving and how is that benefiting you?
Quickly assess what features drive retention and monitoring our WAU.


    Sourabh A.

Very intuitive analytics platform

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
We used to spend hours analysing data and trying to find patterns to make informed decisions. With Amplitude, we can do it much quicker and proper manner. It gives us the ability to create user-friendly charts and dashboards which help us keep track of the health of our business and, at the same time, derive meaningful data-driven decisions which can drive business impact in the long term.
It lets us pump data from multiple sources and combine it with being the single source of truth of all the metrics and keep track of our business health in one single place!
What do you dislike about the product?
It can have some bugs which could be resolved. Also, we have data that goes out from multiple sources, so having a proper data taxonomy within the product can help non-users also hop on and start using the product without much Onboarding. Currently, since most users are not aware of what each of the metrics means individually, the more advanced users need to take a training session for the new users to make them understand what each of the metrics means
What problems is the product solving and how is that benefiting you?
It makes it easy for us to analyze data and understand your users' behaviour. It provides us with insightful analytics that helps us make informed decisions about your product which helps make business decisions. We use it to create dashboards with funnels and conversion charts; this helps us keep track of our metrics and make data-driven decisions. The best part is that I can create a dashboard for all my A/B tests and test Funnel conversion, Retention & overall revenue impact with it, which no other tool provides


    Online Media

Powerful analytics tool

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
The biggest upside is the constant innovation. They have had non-stop releases that add value over the 2.5 years we have been clients. They offer great Enterprise support and are competitively priced. The tool flexibility gives you the capability to create seamless analysis and reporting and to change directions quickly.
What do you dislike about the product?
At our scale - tens of billions of events per month - they are not the fastest tool on the market, but they aren't the slowest I've used either. Their bug rate in the UI is also a little higher than I would like, though they are very responsive in addressing those bugs.
What problems is the product solving and how is that benefiting you?
There aren't too many areas that Amplitude can't cover with properly structured data. For us, they are driving improvements in funnel conversions, feature adoption and helping us understand user churn.


    Diego G.

Very useful and easy UX

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
Making dashboards and share all the information to different teams
What do you dislike about the product?
When the value (none) comes frequently in different parameters
What problems is the product solving and how is that benefiting you?
Bringing data and insights to the company


    Leisure, Travel & Tourism

Empowering tool for product, engineering, and more

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude allows users to very quickly capture a high level understanding of user behaviour on a digital product. It's self serve, meaning I do not need to reach out to other teams within the org to unblock myself.
What do you dislike about the product?
Amplitude sometimes suffers from reliability issues making it slow to load data.
What problems is the product solving and how is that benefiting you?
Amplitude allows me quickly size and prioritize bugs or solutions. It allows me to analyze A/B test experiments and provide clear next steps.


    Carlos G.

It is a self-serve analytic tool with powerful features and excellent support.

  • November 15, 2022
  • Review verified by G2

What do you like best about the product?
- self-serve analytics feature
- easy to administrate
- great support
What do you dislike about the product?
- There is a relatively steep curve to learning advanced features
- There are some charts limitations
- The forecast feature is a bit difficult to use
What problems is the product solving and how is that benefiting you?
- Each discipline can create its queries. Ergo, Analytics is not a bottleneck for simple enquiries
- Analytics can tackle more tickets.