Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude empowers us with accessible user analytics, building a shared, data-informed culture.
What do you like best about the product?
Honestly, what I like best is that it lets you get answers to real questions about how people are using your product.
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
What do you dislike about the product?
First off, it can be a real beast to learn. It's not a tool you just pick up in an afternoon. You have to genuinely invest time to get the hang of it, which is tough when you just need a quick answer to a question.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
What problems is the product solving and how is that benefiting you?
The biggest problem Amplitude solves is that it stops us from just guessing what our users are doing. Before, it felt like we were flying blind. We knew people were signing up, but we had no idea what happened after that.
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
We run on amplitude
What do you like best about the product?
Amplitude has transformed how we validate decisions. It’s used every hour because anyone on my team can independently get answers because it's that easy to use. Beyond analytics, we rely on it for troubleshooting, diagnosing issues, and tracking system health, with alerts when something goes wrong. And of course, the best part is the A/B testing functionality in funnels.
What do you dislike about the product?
- Using formulas is challenging (I can't calculate product stickiness correctly)
- Editing graphs from my own Home page duplicates a drafts and saving it won't affect the original
- Segmentation analysis doesn't have the same functionality like funnels (like significance)
- Editing graphs from my own Home page duplicates a drafts and saving it won't affect the original
- Segmentation analysis doesn't have the same functionality like funnels (like significance)
What problems is the product solving and how is that benefiting you?
Taking the hassle of analyzing data. It is driving out B2C conversations higher because now we keep running A/B tests. We also now do amplitude driven product features meaning every app feature now has success metrics and this helps us align the goals.
Comprehensive, User-friendly and highly effective
What do you like best about the product?
I like how Amplitude Analytics provides deep, real-time insights into user behavior, making it easy to track engagement, retention, and conversion trends.
What do you dislike about the product?
While Amplitude Analytics is powerful, its interface can be complex for new users, and some advanced features have a learning curve that requires time to fully utilize.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behavior, track engagement, and measure product performance in real time. This enables data-driven decisions, improves user retention, and optimizes overall business outcomes
Great for product insights & user behavior.
What do you like best about the product?
Deep Behavioral Insights, Powerful Funnels & Retention Analysis
What do you dislike about the product?
New users or non-technical teams often feel overwhelmed. Getting comfortable with things like event taxonomy, cohort definitions, and advanced reporting takes effort
What problems is the product solving and how is that benefiting you?
Lack of visibility into customer journeys
Problem: Hard to see where shoppers drop off (e.g., browsing → cart → checkout).
Benefit: Funnel analysis shows exact friction points, so you can reduce cart abandonment.
Problem: Hard to see where shoppers drop off (e.g., browsing → cart → checkout).
Benefit: Funnel analysis shows exact friction points, so you can reduce cart abandonment.
Market leadling Product Analytics Platform
What do you like best about the product?
I like the most that Amplitude Analytics is easy to use and offera an intuitive UX design.
Amplitude is also very responsive and open to feature requests
Amplitude is also very responsive and open to feature requests
What do you dislike about the product?
Not much, but a mobile app would be desirable.
What problems is the product solving and how is that benefiting you?
Most Product Analytics use cases are covered by their out-of-the-box charts/analyses
ultimate analytics
What do you like best about the product?
i like amplitude because it’s easy to get into – even non-technical teammates can spin up charts and answer questions on their own. the product feels fast and reliable, and i find myself checking it multiple times a day without friction. the range of features is solid too, you can slice and dice data in almost any way, and the integrations cover most of the tools we use. when i’ve needed help, support has been responsive and generally useful. plus, their documentations AI is a cherry on top
What do you dislike about the product?
some filters are unavailable in some configurations
What problems is the product solving and how is that benefiting you?
analytics & in-app guides
Real-Time Insights and User-Friendly Segmentation
What do you like best about the product?
I find real-time data sync to be very useful, especially for monitoring user activity after sending out a campaign or going live with a new feature. It's great for seeing where users are dropping off and identifying any glitches or bugs by segmenting via error code or error message events. Segmentation with different user properties is also very valuable, allowing us to do behavioral segmentation based on demographics like gender, age groups, and income bands. The ability to perform paired segmentation, such as male users under 25, helps us see patterns in data and user journey more clearly. Amplitude Analytics being easy to use with a friendly UI is a big plus for both real-time data sync and segmentation.
What do you dislike about the product?
I think allowing more flexibility in segmentation such as allowing to segment based on an event property not in the events listed in the chart would be a game changer.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for real-time anomaly detection and understanding user drop-off behavior, which helps in optimizing conversion rates and segmenting users for behavioral insights.
Analytics
What do you like best about the product?
I like the number of features available - we can have all our reports in one place. Once you get the grip of it, it's easy to implement.
What do you dislike about the product?
I dislike that in the segmentation charts, I sometimes can't add the correct formula I want to use (and can't event find the reason why)
What problems is the product solving and how is that benefiting you?
It helps us have all our data in one place - we connect it with various tools we use and we can measure the impact in our product.
A must tool for Product managers
What do you like best about the product?
Amazing templates that you can reuse. You can visualise information that's valuable for every role at your company, not just PMs but CS, Sales, Marketing...
What do you dislike about the product?
It takes some time to ramp up. Amplitude AI works well but there's still room for improvement.
What problems is the product solving and how is that benefiting you?
Answering how users leverage our digital product. Feature adoption and retention mostly.
Powerful, Flexible, and Customizable Analytics with a Learning Curve
What do you like best about the product?
Amplitude Analytics has become an invaluable tool in my day-to-day work. What I appreciate most is its user-friendly interface combined with the freedom and flexibility it provides. We work with large member bases of data, and often I need to dig into smaller clusters to understand behavior at a more granular level. Amplitude makes this seamless through its cohort functionality, being able to create, define, and then analyze my own cohorts is incredibly powerful. This level of customization is truly unique compared to other analytics platforms I’ve used, and it’s what I enjoy most about working with Amplitude.Overall, Amplitude is a robust, flexible platform that allows me to tailor analytics to exactly what I need, making complex data exploration both manageable and insightful.
What do you dislike about the product?
I think one area for improvement lies in accessibility for newer users. At times, it can feel like you’re only scratching the surface of what the platform can do. The wide range of capabilities is impressive, but it can take some time to fully understand and apply them confidently. Once you get past that learning curve, however, the value it delivers is undeniable.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is helping us gain a much deeper understanding of how our events and initiatives are actually performing. Instead of just looking at top-level numbers, I can drill down into the data to see the reach and impact of our events. This has been especially valuable when working with large budget events, where patterns can easily get lost in the process.
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