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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,143 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Adam B.

Flexibility can be too much of a good thing

  • October 20, 2022
  • Review verified by G2

What do you like best about the product?
Measure anything. I work for a medium-sized org with a broad range of intersecting products and teams. I like that any team can implement whatever they need to answer their question, and that anyone in the company can use that data to glean insights.
What do you dislike about the product?
It can be hard to get started with Amplitude. It's very flexible,but that also means there aren't many standardization controls across events and projects. It would be nice if there were some stock templates to start from that could be customized once you know what you want.
We have apps on multiple platforms that have similar, but not identical, interfaces. The "same" event in multiple projects must be named exactly the same (case sensitive), or else it won't collate correctly in cross-project views.
What problems is the product solving and how is that benefiting you?
It helps us understand the most used tools in our product.


    Pavel N.

Great product for all people who are interested in valuable data research

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
We have built two great products on amplitude - casual puzzle match-3 games, and there was no tool that could be more useful than amplitude in that regard (believe me, we have tried A LOT).

Here is what it was useful for:
- Tracking and solving our users issues with flexible custom funnels;
- Building any kind of retention and revenue dashboards per UA campaign;
- Identifying issues on client and push notifications by custom events and event properties.

Here is what it excels at IMO:
- Simple, quick to onboard (can be used and was used by pretty much everyone on our team), flexible in terms of usage.
What do you dislike about the product?
There was nothing, in particular, I was concerned about - even though I had used it for two years straight. It does everything it should in given architecture. There were a few issues with building tables (like level design dashboard), but we used another tool for this.
What problems is the product solving and how is that benefiting you?
- User funnel analysis and predictions;
- Being able to have user streams, user paths all accessible in few clicks;
- Building multiple notebooks and dashboards to present easily to product/design teams.


    Banking

Amplitude became an essentiel tool in our product stack

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
With a large number of PMs in our team, we needed a tool that is sufficiently intuitive for anyone to jump in quickly, and Amplitude does that very well.
What do you dislike about the product?
It requires significant effort to keep the consistency of information high when many stakeholders are involved (PM and engineering team of >200ppl)
What problems is the product solving and how is that benefiting you?
- Making it easy for product managers to assess the impact of their work
- Allowing PMs to validate assumptions quickly and without relying on data/BI teams


    Gaurav G.

User Friendly & Data visualisation is top notch

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
It's easy to use, Very informative & descriptive. Great visualisation of data. Easy to find bugs... and analyze Drop off conversions. Team Spaces is a good feature, very useful to communicate and collaborate.
What do you dislike about the product?
Flexibility is still an issue. Cohorts still need improvements & Notifications analytics integration. Retention view is not good.... Not in the block format. Notebooks feature is really useless... Not many customisation features.
What problems is the product solving and how is that benefiting you?
Churn Analysis, Finding Bugs, Understanding behaviour, Checking Data Real-time, Increasing Conversions of Funnels. Understanding Demographies. Integrations are also good, can get work done with the limited integrations that are available. Can create custom events which are really good.


    Sriharsha G.

Great product for Analytics. Does almost everything as expected.

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
Charts and features to create Segments, Cohorts, etc. are all very handy.
What do you dislike about the product?
Some of the data inconsistencies can be handled in a better way.
What problems is the product solving and how is that benefiting you?
Solves our problem of understanding how users flow through the platform and events they perform.


    Financial Services

Great insights on user beahviour

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is easy to use for both analysts and people with a less technical background. With its drag and drop technology you can obtain insights from data in seconds!
What do you dislike about the product?
There are limitations in the timerange you can use. You can't combine more events in the segmentation chart, but you must create a custom event instead. It would be interesting to aggregate daily data at a weekly / monthly level taking - this would be the sum of daily users instead of monthly or weekly users.
What problems is the product solving and how is that benefiting you?
Amplitude is allowing me to analyse how users are interacting with our app and conducting AB tests


    Computer Games

Best Product Analytics Tool Out There

  • October 19, 2022
  • Review verified by G2

What do you like best about the product?
I've tried a bunch of analytics tools like Heap, Mixpanel, etc., and this stands out the most. Simple, easy to use (short learning curve).
What do you dislike about the product?
When you have a lot of custom events, it's hard to keep up. If there were a way to organize them in folders, that would be great.
What problems is the product solving and how is that benefiting you?
It's making data more centralized and open in our organization.


    Rishi N.

Amplitude gives a lot of actionable insights

  • October 18, 2022
  • Review verified by G2

What do you like best about the product?
- working with multitudes of data points and getting insights without going through huge excel sheets
What do you dislike about the product?
- Sometimes it behaves erroneously and the data doesn't show up properly
- Some properties are complicated and not intuitive
What problems is the product solving and how is that benefiting you?
- looking and solving problems around data needs at any level
- interface to get insights without getting into complicated software


    Harsha N.

Amplitude is faster, better and accurate

  • October 18, 2022
  • Review verified by G2

What do you like best about the product?
I can get real-time data quickly and accurately. I can also do complex calculations with the options available instead of writing complex code. Amplitude is much better than other BI tools because it doesn't need backend development to get the data in schemas. Also, the data processing is very quick.
What do you dislike about the product?
It's not possible to create custom user segments and also run group bys. The tool cannot be used to segment users who performed specific actions in the same session. Funnel and the segment users are unrelated. I would like to add segments in such a way that I want to find users who perform specific actions in the same session or the same day,rather than segmenting by within first day/last N days/since
What problems is the product solving and how is that benefiting you?
It is helpful in monitoring user app behavior for our team. Help in understanding user paths and how users change their behavior. My turnaround for analytics results has been vastly improved.


    Financial Services

Grate instrument for Product Analysts and Marketers

  • October 18, 2022
  • Review verified by G2

What do you like best about the product?
I am very glad that we have the opportunity to use the Amplitude tool in our project. This is a really powerful and flexible product analytics tool that helps to study user behavior on the product more deeply. After the first month of use, we managed to find some quite interesting insights about keeping our audience on the platform. And we plan to conduct a number of tests based on the data obtained in the near future. A flexible reporting system and integration with Slack helps to quickly share information with colleagues and involve them in the process of finding new hypotheses. Very cool
What do you dislike about the product?
Unfortunately, on a large project, it is quite difficult to determine before implementation how useful its use will be. It might be great to increase the limits on trial use. For example, without restrictions on events, but for a maximum of 1-3 months. This would definitely allow the teams to realize the value of the tool, immerse themselves in it and convert into selling to those who doubt
What problems is the product solving and how is that benefiting you?
In most cases, we solve cases and look for insights related to Retention or conversion to a paying user. So far, we have received a lot of data to form hypotheses, which we will begin testing in the near future