Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Essential Tool with Steep Initial Learning Curve
What do you like best about the product?
I like that Amplitude Analytics is very easy to use once you get past the initial setup. After understanding how it works, it becomes a tool that can be shared with anyone in the company. I really enjoy how it provides real insights about funnel drop-offs and what's working, what's not working. The ability to run A/B tests and easily visualize the results on the tool is a big plus. So, yeah, I really enjoy using the tool.
What do you dislike about the product?
When you're setting up Amplitude Analytics, especially the dashboard and analytics, it takes a fair bit of time and understanding. It's not a tool that can be picked up and used by anyone in just one go. You need to spend time with it to understand what's being tracked and what's possible. The initial setup is slightly more complicated and detailed.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track customer behavior and flows, setting up dashboards to compare funnel performance over time. It provides real insights on funnel drop-offs, helps visualize A/B tests easily, and once set up, it's simple to use and share across the company.
After moving to Amplitude from GA, I never felt like I was missing something
What do you like best about the product?
It's easy to use and quite intuitive. Coming from the old Google Analytics to Amplitude was a nice change.
At first, I was thinking we would lose a time of time getting to know the platform, the tables, the dashboards, so on so forth but to my surprise, creating dash boards it's just like playing in an Excel spreadsheet with pivots & data.
And after getting a couple of training sessions from Amplitude, I can comfortably and confidently analyze the data, provide reports to my stakeholders and much more.
It took like a week to get going and by the second week, everything was perfectly in place to not only replace GA but also expand on the data we have.
Oh, and it's such a breeze to connect other data sources to Amplitude (like GAds or Meta Ads).
With all the automation in place, using it daily it's quite a fun activity and the weekly & monthly reports are just automated to perfection👌
At first, I was thinking we would lose a time of time getting to know the platform, the tables, the dashboards, so on so forth but to my surprise, creating dash boards it's just like playing in an Excel spreadsheet with pivots & data.
And after getting a couple of training sessions from Amplitude, I can comfortably and confidently analyze the data, provide reports to my stakeholders and much more.
It took like a week to get going and by the second week, everything was perfectly in place to not only replace GA but also expand on the data we have.
Oh, and it's such a breeze to connect other data sources to Amplitude (like GAds or Meta Ads).
With all the automation in place, using it daily it's quite a fun activity and the weekly & monthly reports are just automated to perfection👌
What do you dislike about the product?
Not gonna lie, so far (after close to 1y of using Amplitude), I have never got to a point where I felt the need to go back to GA. Plus, they are always brining new features.
No complaints from my side.
No complaints from my side.
What problems is the product solving and how is that benefiting you?
Basically, having the ability to view the website, the app, and a combined version of both projects it's really expanding our ability to analyze and take decisions in terms of budgets and investments.
So, it's resolving a problem of visibility.
So, it's resolving a problem of visibility.
Really powerful analytics and great for multi-tenant setups
What do you like best about the product?
There's a bunch of sensible defaults built into Amplitude, and it's great for multi-tenant environments, like if you have a bunch of different customers and what to provide analytics individually and holistically.
What do you dislike about the product?
Some of the sharing functionality could be better - for example, being able to set password protection on shared dashboards for instance.
What problems is the product solving and how is that benefiting you?
We use Amplitude to get a sense of how customers and their users are using our product.
Great platform for real-time views
What do you like best about the product?
I consider myself currently as a light user of Amplitude, but it remains an essential tool in my daily workflow, and I will be spending more time using in the future. I primarily use it to verify that campaign activity has been successfully deployed and to monitor real-time updates. I've been impressed with the support we've received so far, particularly the full-day workshop that helped us define our North Star Metric—a key step toward driving long-term business success.
What do you dislike about the product?
I can't name any downsides right now. It feels intuitive and easy to use.
What problems is the product solving and how is that benefiting you?
Confidence that marketing activity that has been scheduled has deployed correctly and as planned. In future state, we still that benefit extending to directing us and keeping our team focused on our primary goal; i.e. what is our North Star Metric.
Creates visibility into what marketing campaigns & channels are working
What do you like best about the product?
Creates visibility into website performance insights, allowing us to see which sources are converting the best
What do you dislike about the product?
There are a lot of features, so it can be time consuming to set up but is worth it.
What problems is the product solving and how is that benefiting you?
The out-of-the-box marketing analytics have been truly helpful to deep dive into traffic, ad performance and most importantly conversions.
Very happy with how the product is evolving
What do you like best about the product?
We chose Amplitude from the very beginning, looking to have a clear view on our in app data, but also use its experimentation capabilities. It's a tool that product marketers can use with little or no help from data/growth teams.
What do you dislike about the product?
I can't name any downsides right now. Just that we don't use some of its newer additions, such as Session replays, and can't share an opinion on this topic.
What problems is the product solving and how is that benefiting you?
helps us keep track of user behaviour within the app, set up experiments, and gather insights.
Amplitude Analytics in Pharma
What do you like best about the product?
Creating custom dashboard per campaign which allows us to track our campaigns in real time and Optimise them
What do you dislike about the product?
I wish the user interface was a bit more initiative with drag and drop charts easy to update. As currently you have to dig into each chart with a page refresh taking you to another page and then returning back to your main report takes alot of time especially when you have multiple charts on a template
What problems is the product solving and how is that benefiting you?
We can have a single dashboard showing customer journey with ease to share these custom dashboard focusing on campaign goals to Marketing Teams
Great Intel into Software
What do you like best about the product?
I love that I can create dashboards and share with executive management to show how quickly our customer's are adopting the software.
What do you dislike about the product?
I'm an every day user of the system and not responsible from an administrative standpoint. My wishes for Amplitude exist as options, but I'd love if it were easier to connect software that I use daily to Amplitude.
What problems is the product solving and how is that benefiting you?
Being able to see the exact date our customers meet their first value moment.
I'm a Senior QA and I use Amplitude for a variety of tasks
What do you like best about the product?
I want to preface this by saying I'd describe myself as a light user of Amplitude, but it is still an essential part of my day-to-day work
ease of use - I primarily use Amplitude to check analytics when testing my app, and adding my test accounts to experiments. I also use it to monitor feature rollout and uptake after releases. I think Amplitude comes across as a very professional product and I enjoy using it.
Customer Support - I have not been involved with Amplitude Customer Support.
Frequency of Use - Almost every day
Number of features - I feel like I only use a select number of features (analytics, rollout stats, feature flag experiments) - however I am fully satisfied with how they work
ease of integration - Amplitude is integrated properly and as a core component of our overall workflow. I was not personally involved in implementing it, but I can say it has been easy to pick up.
ease of use - I primarily use Amplitude to check analytics when testing my app, and adding my test accounts to experiments. I also use it to monitor feature rollout and uptake after releases. I think Amplitude comes across as a very professional product and I enjoy using it.
Customer Support - I have not been involved with Amplitude Customer Support.
Frequency of Use - Almost every day
Number of features - I feel like I only use a select number of features (analytics, rollout stats, feature flag experiments) - however I am fully satisfied with how they work
ease of integration - Amplitude is integrated properly and as a core component of our overall workflow. I was not personally involved in implementing it, but I can say it has been easy to pick up.
What do you dislike about the product?
I think the product is very uniform which is greta, but more visual distinction between features would be great. I guess what I'm saying is a lot of amplitude screens are same-samey if that makes sense.
What problems is the product solving and how is that benefiting you?
Verifying logging is enabled and working correctly, overview of feature rollouts and uptake, being able to manipulate test accounts into user groups to test certain features
Great tool for complex data
What do you like best about the product?
Data integration capabilities and AI functionality are at the top of my list, but the fact that Amplitude is constantly updating and enhancing features is a win. As we look at additional tools and functionality with AI, Amplitude is staying on top of its game. This helps keep our teams focused rather than spending time researching additional tools.
What do you dislike about the product?
It can be complex and not for all levels of users.
What problems is the product solving and how is that benefiting you?
Centralizing data points and provides deeper consumer journey mapping.
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