Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Extremely powerful tool, the best in event-based analytics tools.
What do you like best about the product?
The response/request times are extremely satisfactory. The tool is very well-suited to use cases with a very refined UX despite a significant learning phase. The integration APIs are robust and scalable for very large volumes. The types of charts meet the users' needs.
What do you dislike about the product?
The administration section is not sufficiently developed for large organizations. The AI features cannot be executed on customizable servers (in the European Union, for example). The dashboard customization section is not comprehensive enough for advanced users.
What problems is the product solving and how is that benefiting you?
Product managers, developers, as well as anyone who needs to analyze the usage of our applications, are autonomous in performing these tasks, regardless of their technical level. This allows for analyses that would be costly and complex with SQL queries.
Relatively easy to get started, powerful user journey analysis tool
What do you like best about the product?
I use Amplitude to track clicks of users across a journey, as well as the different ingress points to the journey in the first place. It was easy to get started and doesnt require lengthy tutorials. Even building your own dashboard is fairly doable if you spend a couple of hours clicking around in the tool (trial and error is my preferred way of learning).
What do you dislike about the product?
As any tool, Amplitude requires a good data base to work (sh1t in, sh1t out), and it is not super straight forward to understand whether the way you've set up your data collection is ok. It would be helpful if Amplitude provided some pointers as to when it is not (e.g. if you have used the same ID twice on different buttons)
What problems is the product solving and how is that benefiting you?
I use Amplitude to track clicks of users across a journey, as well as the different ingress points to the journey in the first place. It was easy to get started and doesnt require lengthy tutorials. Even building your own dashboard is fairly doable if you spend a couple of hours clicking around in the tool (trial and error is my preferred way of learning).
Amplitude has been quite helpful in understanding adoption
What do you like best about the product?
The dashboards are also super handy to share with product and GTM teams so everyone’s on the same page about what’s working and where the value is.
What do you dislike about the product?
It is very complicated to understand for 1st time users. The setup can feel a bit technical at the start, especially for someone on the marketing side. Some of the advanced features also take a little time to get used to, so I’ve had to lean on our product and data folks here and there.
What problems is the product solving and how is that benefiting you?
Helping us understand, feature, functionality adoption.
Amplitude Analytics makes making decisions so much easier
What do you like best about the product?
I love how self-service the tool is. You really can figure it out just by using it. They also provide in-depth trainings in their Academy which make it very easy to learn.
What do you dislike about the product?
If you misname events or don't set things up properly from the start, it can turn into a headache later on. You really need to set rigorous rules for onboarding onto the product.
What problems is the product solving and how is that benefiting you?
Analytics is making it easier for our Product Managers to self-serve their own data needs, without having to rely on their Analytics team counterparts. It's making visualization a breeze.
Amplitude makes marketing analytics easy
What do you like best about the product?
The platform is easy to navigate, understand, and find what you're looking for. Anyone can jump-in and start filtering. And, for the advanced use cases, the documentation and customer engagement/support are great.
What do you dislike about the product?
Some very advanced use cases and niche topics are difficult or could be improved, but that's also because hard problems like device stitching and session definition are, well, hard.
What problems is the product solving and how is that benefiting you?
Amplitude helps us identify what's working, what's not, and allows us to dive into areas where we're uncertain with event tagging and analytics!
Perfect trials to evaluate your app / the platform.
What do you like best about the product?
The trials it offers to figure out if its the platform for you.
What do you dislike about the product?
That not all features are available for Unity.
What problems is the product solving and how is that benefiting you?
Ease of integration with unity.
Great product analytics tool with a powerful free version
What do you like best about the product?
We're just getting started with product analytics. We're not ready to upgrade yet, so we're using the free version, but it's already powerful enough to help us gain critical insights.
What do you dislike about the product?
Pricing could be a bit cheaper, but if you want to drive the Ferrari, you gotta pay for it. And the product is obviously great. The fact that account-level tracking is an extra add-on is a bit annoying, though.
What problems is the product solving and how is that benefiting you?
We wanted to start tracking adoption and retentio for the features we ship. Both on web and mobile. In addition, we needed to set up a clear event tracking taxonomy. With Amplitudes data dictionary and planning process we were able to clean up and standardize our event tracking. And with just a handful of events (2-3 per feature) we were already able to gain very interesting insights into the adoption of newly shipped features.
Product Designer with Amplitude
What do you like best about the product?
Quite easy to use once you understand it, variety of charts
What do you dislike about the product?
I would love to have number of misclicks, some heatmap and session recordings. This case everything needed would be in 1 place.
What problems is the product solving and how is that benefiting you?
We define our KPIs like conversion rate or time to convert which then can be analyzed with Amplitude.
Amplitude is an effective framework to test and track analytics.
What do you like best about the product?
We can have a clear overview of analytic events and their respective user properties. Its very easy to use.
What do you dislike about the product?
The only thing I dislike about amplitude is we can't extend any features.
What problems is the product solving and how is that benefiting you?
I can get a complete overview of the all logged events and in case if anything goes wrong in the app, I can go around and check for the concerned event and trace out the issue.
Amplitude for FordPass — fast, intuitive customer-journey analytics
What do you like best about the product?
Ease of Use & Dashboard: The UI is clean and makes exploring funnels, paths, and cohorts straightforward — non-technical PMs use it confidently.
Frequency of Use & Data Freshness: We rely on Amplitude daily for FordPass insights; data updates quickly which speeds decision cycles.
Implementation & Integration: Implementation for our mobile app was straightforward and the SDKs/integrations were easy to work with for our existing stack.
Feature Set: Amplitude offers the features we need (funnels, retention, cohorts, dashboards) so we can centralize most product analytics in one place.
Frequency of Use & Data Freshness: We rely on Amplitude daily for FordPass insights; data updates quickly which speeds decision cycles.
Implementation & Integration: Implementation for our mobile app was straightforward and the SDKs/integrations were easy to work with for our existing stack.
Feature Set: Amplitude offers the features we need (funnels, retention, cohorts, dashboards) so we can centralize most product analytics in one place.
What do you dislike about the product?
Learning Curve & Advanced Use: Building complex behavioral queries and managing event taxonomy can require time and expertise.
Pricing & Event Volume: Costs scale with event volume, which can become a concern for large-scale telemetry.
Edge-case Integrations: Most integrations are smooth, but some bespoke or legacy systems required custom ETL and extra engineering time.
Pricing & Event Volume: Costs scale with event volume, which can become a concern for large-scale telemetry.
Edge-case Integrations: Most integrations are smooth, but some bespoke or legacy systems required custom ETL and extra engineering time.
What problems is the product solving and how is that benefiting you?
Amplitude gives us clear, event-level visibility into how users move through FordPass (funnels, paths, cohorts), reduces reliance on engineering for routine analysis, and shortens the feedback loop by delivering near-real-time data. It also centralizes product metrics so teams aren’t chasing multiple dashboards or ad-hoc SQL queries.
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