Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Powerful Analytics for B2B/SaaS, but Missing Some Features After Migrating from June
What do you like best about the product?
Advanced tool for analytics on user leavel for B2B/SaaS. Easy software integration/implementation and reliable data.
What do you dislike about the product?
Since june.so was acquired, everything had to be migrated – some june features are missing or not as convenient to use. Configurable views with custom metrics and charts would be very helpful to see important metrics at a glance.
What problems is the product solving and how is that benefiting you?
See user/customer engagement and track feature usage and adoption.
Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis
What do you like best about the product?
Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.
What do you dislike about the product?
While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.
Amplitude: Easy to Use, Scalable, and Integrates Well
What do you like best about the product?
Amplitude is helping us in different areas of the organization. We chose this tool due to:
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
-ease of use and scalability
-A/B testing
-Integration with most of our current systems.
What do you dislike about the product?
There are also things we dislike about Amplitude:
-it's not a cheap tool
-limited customizations.
-it's not a cheap tool
-limited customizations.
What problems is the product solving and how is that benefiting you?
Tracking information
Easy Integration and Daily Use—Great Features and Support from Amplitude
What do you like best about the product?
Amplitude was super easy to implement and use. We use it daily on our App's customer flow. The number of features offered are really great and the customer support is also amazing. It was super easy to integrate to our work flow.
What do you dislike about the product?
Nothing yet, will share if we face any challenges
What problems is the product solving and how is that benefiting you?
Amplitude provides usable key information for our app usage (customers who use our app - which are the pages they visit, what actions do they do, interactions they do on the app etc.) which gives a great view of customer behavior. This helps us to identify bottleneck, improve the product and increase revenue and improve the customer experience.
Easy to Use, Feature-Rich, and Excellent Customer Support
What do you like best about the product?
It is very easy to use and very easy to implement into the system. Thier customer support is very good, and we use it frequently for businesses understanding. There are lot of features, and it is very easy to integrate
What do you dislike about the product?
There is no complaint so far for Amplitude Analytics
What problems is the product solving and how is that benefiting you?
We use it to study the customer behavior and we use it to optimize the product
Great for User Insights, but Event Management Needs Improvement
What do you like best about the product?
Getting insights into user behavior. Including tangible outcomes.
What do you dislike about the product?
I think its hard to find events, best practices, event dictionaries and bring together backend events in one single place.
What problems is the product solving and how is that benefiting you?
Getting better visibility on how the product is being used that earlier was not happening.
Powerful Insights with a Learning Curve: My Experience with Amplitude Analytics
What do you like best about the product?
What I like best about Amplitude Analytics is how easy it makes it to understand user behavior and product performance. The platform provides clear, visual insights through features like funnels, cohorts, and retention analysis, which help teams make smarter, data-driven decisions. It’s intuitive, powerful, and great for turning analytics into actionable insights.
What do you dislike about the product?
While Amplitude Analytics is a powerful tool, it can feel a bit overwhelming at first due to the number of features and depth of options available. Some advanced analyses also require a learning curve to fully understand. Additionally, setting up event tracking and ensuring consistent data quality can take some time and coordination with technical teams.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps solve the problem of understanding how users interact with our product. It provides deep insights into user behavior, feature adoption, and retention, allowing us to identify what’s working and what needs improvement. By turning raw event data into actionable insights, it helps our team make data-driven decisions, improve the user experience, and ultimately drive growth
Good Reports, But Navigation Needs Improvement
What do you like best about the product?
report is very efficient and good to use
What do you dislike about the product?
navigation is not good and up to the mark
What problems is the product solving and how is that benefiting you?
Incomplete view of the user journey
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Amplitude review
What do you like best about the product?
Event-based tracking clarity: It makes it incredibly easy to understand how users move through funnels, identify drop-offs, and see which actions drive retention.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
What do you dislike about the product?
Steep learning curve for setup: While dashboards are intuitive once events are flowing, the initial implementation and event taxonomy design can be quite complex. You need a clear data strategy upfront — otherwise, analyses quickly get messy.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude is helping in proper visualisation of data along with Real time data
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