Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Extremely Fast, Flexible Analytics for Massive Data
What do you like best about the product?
Extremely fast and flexible for analytics. Great at parsing through enormous amounts of data
What do you dislike about the product?
Flexibility is also a downside as data governance and event structuring can make implementation a mess or a success
What problems is the product solving and how is that benefiting you?
Amplitude is best suited for user behavior and event streams in a way more traditional databases struggle with or are slow at
Easy, Fast Funnel Builder for Analyzing and Sharing User Flows
What do you like best about the product?
My favourite feature of course is their funnel builder. It's easy & fast, you can analyze user flows there and share visualisations quickly. I create custom dashboards, check them everyday and automatically send them to my stakeholders.
What do you dislike about the product?
Your dev team has to define & send all those events to the Amplitude prior to any usage.
What problems is the product solving and how is that benefiting you?
All web & mobile product analytics.
Deep Insights with Intuitive UI
What do you like best about the product?
I really like the ability to change event names within Amplitude Analytics without having to request a code change from engineering. This saves resources and allows us to make adjustments for stakeholders. Amplitude Analytics user cohorting is more sophisticated and effective compared to other tools I've used, and I enjoy the ability to segment my users. Amplitude Analytics helps us organize millions of data points into digestible insights and dashboards that we can share with non-technical stakeholders. It's intuitive enough that we can educate our partners on how to use it, allowing them to surface high-level insights themselves. We were using MixPanel before and switched to Amplitude Analytics for a more sophisticated tool that would unlock deeper insights with a cleaner UI for non-technical stakeholders.
What do you dislike about the product?
For funnel charts, I wish I could look at event totals over time and time to conversion, rather than just unique users. The formula syntax is a little confusing at times.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics organizes our massive event data into insights and dashboards, easily understandable by non-tech partners. It's intuitive enough for them to use without burdening our analytics team.
Centralized and Adaptive Analytics Powerhouse
What do you like best about the product?
Amplitude Analytics is the perfect combination of complex and simple. The responsiveness from our reps helps us make sure we're always using the product to its fullest and allows us to have a dialogue about what could be helpful to expand its functionality. It's an impressive suite. It brings all of our analytics needs across different departments to one source of truth. I also appreciate the ability to do advanced drill-downs, advanced analyses, and even stream profiles into our marketing platforms. The new AI-chart creator is also awesome.
What do you dislike about the product?
Every once in a while, we have a small additional niche change or feature that we want. Those are things that we would want to be improved, but the Amplitude team is usually pretty on it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behaviors and identify opportunities within our product. It's used widely across our team, from marketing to finance to design.
Intuitive UI with a Bit of a Learning Curve
What do you like best about the product?
I really like the UI design and ease of use of Amplitude Analytics. It makes using the platform smooth and straightforward. The initial setup was pretty easy for me.
What do you dislike about the product?
It may be confusing for first time users.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves data breakdown issues, making chart building and data acquisition easier.
All Your Data in One Place with Powerful Cohort & Brand Segmentation
What do you like best about the product?
Having all the data in one place, being able to segment by cohort and brands
What do you dislike about the product?
You need to get familiar with data, events and how to set charts and funnels, then magic happens.
What problems is the product solving and how is that benefiting you?
It's helping us to manage all our funnels, drop offs, churns, conversion rates that enables us to identify problems and put us in front of a challenge to resolve or at least mitigate.
Varied, Easy-to-Read Charts with Helpful Comparative Insights
What do you like best about the product?
The best thing about Amplitude is it's varied charts that makes the data too easy to understand such as line chart, bar chart or pie suitable as per the dashboard.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
What do you dislike about the product?
Sometimes, when I change the timerange from default to specific date, the line chart disappears and just a dot is displayed on the dashboard that makes the process tedious for monthly data analysis.
What problems is the product solving and how is that benefiting you?
It helps immensely to gather information about the drop offs & quick scrolls of the articles that help us design our ecosystem according to the precise data.
Powerful Data Scope for Building Personalized Dashboards
What do you like best about the product?
The scope of data that you can analyze and add to your personalized dashboard
What do you dislike about the product?
It can be overwhelming at the start to all the options, filters and parameters.
What problems is the product solving and how is that benefiting you?
Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance
Powerful, Intuitive Product Analytics for Funnels, Cohorts, and Retention
What do you like best about the product?
Amplitude is very strong for product analytics and behavioral analysis. The event-based data model makes it easy to track user journeys, funnels, and retention over time. The interface for building funnels, cohorts, and retention charts is intuitive, even for non-technical users.
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
What do you dislike about the product?
There is a learning curve, especially around event taxonomy and instrumentation strategy. If tracking is not well designed from the start, analysis can become messy or misleading.
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand:
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
Developer’s Dream with Seamless Setup and Robust Features
What do you like best about the product?
I like that Amplitude Analytics allows me to generate charts and visualize data easily with the 'Ask Amplitude' AI tool. Even though I'm in the engineering department and not familiar with marketing stuff, I can ask Amplitude AI to create a chart, group, and sort users based on fields. This makes marketing tools developer-friendly too. I enjoy Session Replay a lot; it's really useful for checking records and detecting bugs easily thanks to including browser console records. The initial setup of Amplitude Analytics was incredibly easy, with helpful documentation, allowing me to integrate it into our project in just 10 minutes. It's been one of the best developer experiences I've had.
What do you dislike about the product?
Sometimes the AI doesn't quite get what I mean. I think it can be a bit improved. Also, for Session Replay, a built-in consent management tool might be helpful because in the EU, explicit consent is needed for such things. Currently, we limit the use of this feature internally and get consent separately, but if Amplitude had a built-in way to handle the consent management of Session Replays, it would be super helpful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics combines multiple solutions, streamlining our process by tracking users, generating charts, and debugging with Session Replay instead of relying on various services.
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