Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Quick Insights, But Costly for Startups
What do you like best about the product?
I love how Amplitude Analytics provides quick insights into user behavior, allowing me to answer a lot of questions literally in minutes without requiring any technical background. The quick request processing is extremely valuable, as it enables me to rely on data while making most decisions without spending extensive time making requests to a database or building dashboards in platforms like Tableau. The simplicity of its initial setup adds to its appeal, and these features collectively contribute to a seamless experience. I find the tool's efficiency and user-friendly nature exceptionally beneficial for making informed choices rapidly.
What do you dislike about the product?
It's quite expensive, which can make it difficult to justify the purchase to management, especially if you're in a startup with negative cash flow.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for quick insights into user behavior, enabling me to make data-driven decisions without any complex setup or spending hours on dashboards creation
Powerful analytics platform with room for improvement in access management and AI-driven insights
What do you like best about the product?
What I like best about Amplitude Analytics is how intuitive and powerful the platform is. It allows teams to easily understand user behavior, measure product performance, and make data-driven decisions without needing deep technical knowledge. The visualization and segmentation features make insights immediately actionable.
What do you dislike about the product?
The learning curve can be a bit steep at first, especially for people who are new to product analytics.
The roles and permissions for administration are somewhat limited; there should be better management and flexibility in access controls and user permissions.
need ai analitycs some
The roles and permissions for administration are somewhat limited; there should be better management and flexibility in access controls and user permissions.
need ai analitycs some
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behavior within our mobile app — how users navigate, where they drop off, and which features drive engagement. This visibility allows us to improve user experience, prioritize product updates, and increase retention through data-driven decisions.
Effortless Insights and Empowered Teams with Amplitude Analytics
What do you like best about the product?
What I like best about Amplitude Analytics is how effortlessly it turns complex behavioral data into clear, actionable insights. Its event-based structure and intuitive visualizations make exploration simple — from identifying user drop-offs to validating experiments in real time. It empowers teams to self-serve insights, reducing dependency on analysts and creating a shared understanding of what drives product growth.
What do you dislike about the product?
Advanced queries sometimes need external tools like BigQuery for deeper analysis. That said, these are more growing pains of scale than limitations — the core platform remains intuitive and highly impactful.
What problems is the product solving and how is that benefiting you?
Amplitude helps solve the challenge of fragmented insights by bringing all behavioral data into one place. It makes it easier to understand user journeys, measure experiment outcomes, and align teams on shared metrics. For me, it’s reduced time spent on manual analysis and enabled faster, more confident decision-making — ultimately improving how we learn, iterate, and build better product experiences.
Insightful Analytics, But UI Feels Cluttered
What do you like best about the product?
It is very easy to quickly understand how a feature we have is performing and dig deep into why.
What do you dislike about the product?
It is adding too many things that give little value and cluttering the UI and product offering.
What problems is the product solving and how is that benefiting you?
Understanding what our users are doing with our product. Without this, we would be unaware of how the features that we have are being used.
Turn data into direction: My early experience
What do you like best about the product?
Turning raw event data into meaningful stories is what sets this tool apart for me. It's not just about numbers on a dashboard—the visualizations really help me link product behavior to actual user intent. The customer support has also been outstanding; the experts have guided me through understanding our events within my company and which improvements I can make, making it much easier to interpret the data and achieve the outcomes I’m aiming for.
What do you dislike about the product?
While Amplitude is undoubtedly a powerful analytics tool, the extensive range of its features can feel somewhat overwhelming initially, especially as a new user. There is a definite learning curve when it comes to understanding how events and properties should be structured to achieve the most accurate insights, particularly if our data hasn't been perfectly instrumented from the start. However, I believe that with time and the help of their support team, the experience will become much smoother.
What problems is the product solving and how is that benefiting you?
The data is presented in a layout that is easy to monitor and understand, making it highly accessible.
Effortless Setup with Powerful Tracking
What do you like best about the product?
I have been using Amplitude Analytics for about two to three months and find it invaluable for tracking performance and user usage across organizations. One of the standout features is its superior integration capabilities compared to other platforms, particularly for grouping events by organization rather than individual users. I appreciate how straightforward the setup process is, even with our use of Python for the backend and React for the frontend; it is very user-friendly. The easy setup of charts and dashboards is particularly beneficial, allowing us to efficiently track everything we need. Additionally, the pricing plans are well-suited for a startup like ours. The ability to group users by organizational identifiers as opposed to individual user IDs is an important benefit for our use case. Overall, the ease of setup and customization in dashboards and charts greatly enhances our productivity.
What do you dislike about the product?
Initially, I found it difficult to "find" our events to analyze them and get started. Live events are already there but it's hard to find similar view for older events without building your own charts for example.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track user performance, measure time for requests, and manage AI platform interchanges. It simplifies setting up dashboards and grouping by organization, enhancing integration and ease of use.
Powerful Insights and Flexibility
What do you like best about the product?
Amplitude makes it easy to move from “what happened” to “why it happened.” Funnels, cohorts, retention, and pathing come together so you can test hypotheses about features, pricing, and packaging with real user behavior. The ability to define clear taxonomies, build reusable charts/dashboards, and segment by plan, geography, or lifecycle stage helps us find the “golden nuggets” that actually drive activation, conversion, and expansion—without waiting on ad-hoc SQL.
What do you dislike about the product?
Two areas could be stronger:
Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help.
Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts.
Governance & complexity: As the event schema grows, enforcing naming standards and avoiding duplicate events/properties takes discipline. Better guardrails and bulk management would help.
Advanced filtering ergonomics: Building precise segments that combine multiple events, user properties, and time windows is powerful but can feel fiddly; more guided templates and validations would reduce iteration time for non-analysts.
What problems is the product solving and how is that benefiting you?
Onboarding & activation: Funnels and retention analyses pinpoint where users stall before the “aha” moment, informing copy, UX, and nudges that lift activation rates.
Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring.
Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change.
Feature impact & monetization: Cohorts and pathing reveal which behaviors correlate with conversion and paid retention, guiding roadmap priorities, pricing/packaging, and PQL scoring.
Experiment & iteration velocity: Shared dashboards and drill-downs align Product, Marketing, and Sales on a single source of truth, shortening the time from question → insight → change.
All-in-One Solution for Product Managers with Powerful Customization
What do you like best about the product?
First of all, it includes all the essential features that a product manager like myself requires—from tracking user interactions on my platform, to enabling me to create guides, gather feedback through surveys, and set up feature gates. What I appreciate most is the high degree of customization that Amplitude offers when analyzing usage patterns, as well as the session replays, which have been invaluable for understanding user journeys and identifying points of friction.
What do you dislike about the product?
Sometimes it's hard to understand how certain measurements are taken. Creating user segments doesn't retroactively update the charts statistics if you add or remove things from it.
What problems is the product solving and how is that benefiting you?
It allows me and my team to understand the core user journeys on our platform and make decisions about how they can be improved. It also allows me to produce insights for my senior leadership about product usage and statistics used by other teams.
Powerful Analytics Platform with Great Insights
What do you like best about the product?
The interface is clean, and the collaboration features make it simple to share insights across teams.
What do you dislike about the product?
Reports can occasionally take longer to load when working with large datasets. It would also be great to have more automation options
What problems is the product solving and how is that benefiting you?
helps us understand how users interact with our product at every stage of their journey.
Customizable Charts Make Data Visualization a Breeze
What do you like best about the product?
I appreciate the option to create and fine-tune charts.
What do you dislike about the product?
It'd be nice if event data was organized for users.
What problems is the product solving and how is that benefiting you?
This tool provides valuable insights into how our users are engaging with our product and highlights opportunities for improvement. I find the playback features particularly useful when it comes to troubleshooting issues.
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