Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Sr Engineering Manager
What do you like best about the product?
I love that everybody in the company can build his/her own dashboards. It's easy to learn and integrate.
What do you dislike about the product?
The way to structure teams folders is a bit cluttered (mixing charts, dashboards,..)
What problems is the product solving and how is that benefiting you?
We have an unlocked data-informed org that does not need to rely in big engineering work for that.
Amplitude is hands-down the most user-friendly and powerful analytics tool I've used!
What do you like best about the product?
The user interface is clean, simple and easy to understand. The segmentations and funnel options are almost infinite.
What do you dislike about the product?
No major dislikes, but it would be cool if you could see a preview of a chart when sharing an Amplitude link in Slack.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand user behavior across our website and app.
Powerful tool but needs some tweaks/features
What do you like best about the product?
I love the ability to drill down and perform product analysis, and it is my go-to tool for anything that needs analysis. I also love the data table charts, which allow me to see various attributes/data points in a simple table. Although chat customer support is gone, Amplitude's customer support is A+!
What do you dislike about the product?
Amplitude is not ideal for creating visualizations for stakeholders or storytelling. I usually export the data and create visualizations using various methods. I really dislike that a tab is added to the data in the CSV cells when I export. I have to clean (remove the tab delimiters via text to columns) every cell before I can create formulas and charts. Finally, I wish that we could resize columns on charts while being shown in a dashboard. I work with content with long titles and in a horizontal bars chart in a dashboard, the title is severely truncated.
What problems is the product solving and how is that benefiting you?
Amplitude helps us create the right content and delivery methods by analyzing the customers' level of engagement and identifying friction points. Also, Amplitude enables us to better understand our customers.
Analytics for everyone
What do you like best about the product?
Amplitude is so easy to use, any PM or engineer can get insights easily without the need for data wrangling, data engineering or data scientists. Data is available in real-time. There are also features for monitoring data, alerts, dashboard subscription and the integration with Snowflake, Segment and other features are a bonus too. SDKs are good to work with, documentation is good and the onboarding teams are great. It offers many different options of charts and dashboards. The blog postings, videos and website content about product analytics are really good to help anyone improve data analytics skills.
What do you dislike about the product?
To be easy to use, Amplitude lacks a bit of flexibility. There are tons of different charts and analysis, data transformation options but still can't do everything you would do using a database and SQL/Tableau. But it covers almost everything and it's just easier to centralize the data there and add the product / ux / engineering teams to it.
What problems is the product solving and how is that benefiting you?
It's helping my team to collect a lot more data than we would, were we using other traditional methods. It's also helping engage other teams and more people with product data to make more data-driven decisions.
Real product analytics
What do you like best about the product?
Real product analytics for data-informed orgs.
What do you dislike about the product?
It takes time to feed your product data into Amplitude, so you'll need organizational buy-in to make it happen at a decent pace.
What problems is the product solving and how is that benefiting you?
Most product teams start by using tools like Google Analytics, but they're not made for products and they usually sample data. Amplitude helps us see the whole picture and zoom in where we need to without losing any data.
Amplitude is the key to data-driven Product building
What do you like best about the product?
1. Fantastic Product built for Self-Service
2. Fantastic Documentation & Tutorials
3. Excellent Support
2. Fantastic Documentation & Tutorials
3. Excellent Support
What do you dislike about the product?
1. Running with Amplitude Analytics requires a strong and clean data foundation. That can be hard, but critical to establish.
2. Would love to output insights from this tool to others, including data warehouses.
2. Would love to output insights from this tool to others, including data warehouses.
What problems is the product solving and how is that benefiting you?
1. User Journeys
2. Drive Conversions at every step of the funnel towards outcomes we want to deliver
3. Feature Engagements
4. Time to Conversions
5. Tie Marketing data to Product usage to Monetization in an end-to-end analysis
6. Retention Analysis
7. Segmentation & Cohort analysis
2. Drive Conversions at every step of the funnel towards outcomes we want to deliver
3. Feature Engagements
4. Time to Conversions
5. Tie Marketing data to Product usage to Monetization in an end-to-end analysis
6. Retention Analysis
7. Segmentation & Cohort analysis
Amplitude Analytics
What do you like best about the product?
Very good onboarding process. They are committed to ensuring our success and seeing value returned from their product.
The product itself has rich visualization/analysis features that helps us to understand user behavior in our products. We are able to segment and map user journeys very easily. Work that could not be done in google analytics can be done here. Work that typically requires months to create can be achieved in hours.
The product itself has rich visualization/analysis features that helps us to understand user behavior in our products. We are able to segment and map user journeys very easily. Work that could not be done in google analytics can be done here. Work that typically requires months to create can be achieved in hours.
What do you dislike about the product?
With any analytics platform, it is important to set up your instrumentation properly. Work required to do this is quite complex, and does require a significant investment in engineering hours to set up Amplitude's event tracking correctly.
What problems is the product solving and how is that benefiting you?
What features our users spend most of their time on
What a user's journey looks like in our app
Ability to group user behaviors into profiles that we can better cater to
What types of content users are interested in, and what engages more/less
What a user's journey looks like in our app
Ability to group user behaviors into profiles that we can better cater to
What types of content users are interested in, and what engages more/less
Amplitude Analytics Review
What do you like best about the product?
Easy to use, provides accurate data in real-time, extremely user-friendly and easy for non-technical end users to quickly pull the metrics they care about. Way more visibility into valuable insights than other web analytics tools
What do you dislike about the product?
lack of customization when creating dashboards and visualizations in terms of displaying key metrics for certain chart types, inability to size charts into 1/3 of the row
What problems is the product solving and how is that benefiting you?
Identifying friction points and unexpected errors in key user journeys, tracking the success of new feature implementations against key metrics, pulling out valuable insights around retention and stickiness based on commonly exhibited user behaviors, allowing our organization to leverage data proactively to shape our strategy and business goals.
Recommendations to others considering the product:
I would highly recommend to anyone looking for an accurate, user-friendly data analytics tool to help their organization make data-driven business decisions
User friendly rich tool with awesome account support
What do you like best about the product?
The main upside - it's fast, much faster to use Amplitude than have the queries created by the Analytics team in Redash for example.
Very user-friendly intuitive user experience design in terms of creating the queries, charts or dashboards or notebooks.
Quite rich help area and questions submitted via chat are answered pretty quickly. Plus very attentive customer success team.
Very user-friendly intuitive user experience design in terms of creating the queries, charts or dashboards or notebooks.
Quite rich help area and questions submitted via chat are answered pretty quickly. Plus very attentive customer success team.
What do you dislike about the product?
No obvious dislikes yet. Just need more time to explore all the wealth of capabilities offered by the tool because we mainly rely on several chart types while there are so many more.
One enhancement suggestion I provided was to be able to set the color legend for the dashboard so that for example charts grouped by the same criteria used the same colors for the respective groups.
One enhancement suggestion I provided was to be able to set the color legend for the dashboard so that for example charts grouped by the same criteria used the same colors for the respective groups.
What problems is the product solving and how is that benefiting you?
Allows our product management team to be pretty self-sufficient in analyzing data, and even with Analytics team involved, they also need to spend significantly less time than before.
Besides being able to look for optimization opportunities within mobile and web channels individually, we can also now track and analyze users moving across multiple channels.
Something else we are starting to experiment with is involving Marketing and specifically integrating Amplitude with Marketing Cloud and analyzing various cohorts of users and then creating communication optimizations targetting specific cohorts.
Besides being able to look for optimization opportunities within mobile and web channels individually, we can also now track and analyze users moving across multiple channels.
Something else we are starting to experiment with is involving Marketing and specifically integrating Amplitude with Marketing Cloud and analyzing various cohorts of users and then creating communication optimizations targetting specific cohorts.
Know How Your Users Use Your Product
What do you like best about the product?
I love how we can get actionable insights into how our user are using our product. We've been able to measure growth, find key pain points, and disprove assumptions using Amplitude.
What do you dislike about the product?
Amplitude's performance has seemed lacking from time to time. Normally they are quick on the visuals and processing, but about once a month it is laggy. That' s about it.
What problems is the product solving and how is that benefiting you?
We no longer need engineers to visualize product engagement metrics. Instead Amplitude allows everyone to see how their customers are interacting with the product.
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