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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS Marketplace

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External reviews

2,142 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Pavel P.

The best-in-class product analytics tool

  • August 31, 2022
  • Review provided by G2

What do you like best about the product?
Ease of chart settings
Wide range of analysis tools
Service response speed
What do you dislike about the product?
I would like to be able to pause the automatic display when setting up charts.

When you work with heavy queries, you want first to configure the graph and then run it.

Otherwise, every click is a change, and it can take up to a minute for any action.
What problems is the product solving and how is that benefiting you?
user behavior analytics
conversions, retention, churn, sales
analytics of the most engaged users
loss analytics
analysis of user problems and errors


    Marketing and Advertising

What can't you do with Amplitude?

  • August 31, 2022
  • Review verified by G2

What do you like best about the product?
So fast, efficient, and extremely user-friendly once you get over the learning curve.
What do you dislike about the product?
Amplitude almost has too much possibility and functionality. It's challenging to know what I'm doing is actually the *best* way to do or track something in Amplitude.
What problems is the product solving and how is that benefiting you?
Real-time data that loads instantly, and makes it easy to visualize and report out on performance, insights, and growth.


    Leisure, Travel & Tourism

Easy to use, great UI, helpful community

  • August 31, 2022
  • Review verified by G2

What do you like best about the product?
I love that it is easy to use. It has many available templates/charts; I only need to put the params and charts is swiftly created. I've tried m*xp*n*l before, and Amplitude is better in terms of access to quickly changing params
What do you dislike about the product?
I'm very pleased with Amplitude right now, so nothing :)
What problems is the product solving and how is that benefiting you?
Monitoring product performance. Amplitude makes it easier for me to check the performance and quickly take a next action decision on what how to maintain/improve the performance


    Bob W.

Incredibly powerful tool accessible to anyone

  • August 31, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is my absolute go to for understanding how users are interacting with my product. Within minutes I can access the data I need and get back to building product.
What do you dislike about the product?
There can be a bit of a learning curve to start using the tool and it takes some time to understand the variety of available dashboards.
What problems is the product solving and how is that benefiting you?
Understanding key business / product KPIs, segmenting user groups, building hypotheses around engagement.


    Eric N.

Head of Product

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
Helps my team and I provide a quantitative layer to the qualitative data we already have.
What do you dislike about the product?
Would be nice if there were some shortcuts to setting it up.
What problems is the product solving and how is that benefiting you?
It helps us contrast what users say with what users do.


    Financial Services

Breadth helps me get daily, step-by-step insight into what my user is doing.

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
In it I can see all the interaction steps of my customers. This helps to not only answer product questions, but also to understand errors that happen. I've never used other software that does the same thing as Amplitude.
What do you dislike about the product?
What doesn't help me in the breadth is it doesn't separate the test and production flows. It's only possible by cohort, but if it were easier, it would make the day to day easier, because some tests are random and don't work via cohort.
What problems is the product solving and how is that benefiting you?
Find errors in the app. When customers call reporting an error, our customer service team analyzes the entire interaction of that customer and is able to autonomously have answers and identify what was happening.


    Fund-Raising

Amplitude provides an End to End suite of tools to analyze user behavior across your platforms

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Funnel Analysis & Segmentation - while these are very basic functionalities, it is what we use the most often. This enables us to understand if we are hitting our success criteria and the impact of new releases on KPIs such as conversion and AOV.
What do you dislike about the product?
Level of customization in alerting. While we can set up alerting and do use it regularly there is a limitation to what can trigger an alert which decreases the usefulness of the functionality.
What problems is the product solving and how is that benefiting you?
Amplitude enables us to understand usage of new features we release & how that impacts our KPIs such as conversion, AOV.


    Supermarkets

Great tool for quick insights

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
Easy to use UI that anyone can ramp up to quickly and build funnels or see user interaction insights
What do you dislike about the product?
Manual instrumentation of events takes time
What problems is the product solving and how is that benefiting you?
Seeing user funnels and being able to share quickly and easily


    Real Estate

The top-of-mind tracking tool

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
I like how Amplitude is easily configurable and the way it tracks events with individual properties or user properties makes it easy to filter the events and create your own analysis about specific parts of the user's journey.
What do you dislike about the product?
I find it hard to merge Amplitude sessions between multiple devices on multiple platforms. For example, when the same user is sending events from a PWA and a Flutter application, it's hard to figure out where the events are coming from because the user properties can get overridden during the process.
What problems is the product solving and how is that benefiting you?
Amplitude has helped me and the company I work at to understand pin points of our user journey and use its data to think about new features that could improve conversion in our sales funnel.


    Jeffrey B.

An essential tool for marketing and product teams alike

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is an amazingly-powerful tool that allows you to measure all customer touchpoints across your entire funnel. Amplitude easily ingests your customer event data making it simple to quickly spin up reports on touchpoints, funnel metrics, bottlenecks, product usage, and more.
What do you dislike about the product?
Event governance could be a bit more robust - the event allocation is pretty generous but you might hit the limit of events and/or properties sooner than you think.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how customer are engaging with our various web properties and how different actions/events lead to others. It also helps us better understand what the lifetime customer value is for our different brands.