Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The best way to understand behavior
What do you like best about the product?
Amplitude is a practical, easy, and powerful way to analyze your product behavior data. All the core charts and the complete data structure are fantastic!
What do you dislike about the product?
Not all the charts and logics are clear to the user. We need to invest time and effort to read the documentation or watch tutorials. It's intrinsic to the kind of product, though
What problems is the product solving and how is that benefiting you?
Understanding key questions, and hypotheses, breaking down numbers such as conversion rates (with funnels), and tracking KPIs. Our company is completely different and much more data-driven after Amplitude. The discussions are much richer (culture around data and interest)
Help build your product in a better way
What do you like best about the product?
Simplicity and the ease of integration is an amazing component that Amplitude provides
What do you dislike about the product?
When you edit a Segment, you need to re-apply in all the charts again. it does not auto apply in the existing charts
What problems is the product solving and how is that benefiting you?
Understanding user behaviour and usage pattern helps us build the right product at the right time.
Better than Google Analytics
What do you like best about the product?
Using this tool, I can flexibly analyze purchasing data and behavioral data. Being flexible is important.
What do you dislike about the product?
We are unable to capture some important event data due to the contract volume limit of CDP, the data provider to this tool.
What problems is the product solving and how is that benefiting you?
By grouping customer behavior on our site into funnels, we were able to conduct effective promotions.
It also increased advertising revenue from companies that supply products to our site.
It also increased advertising revenue from companies that supply products to our site.
Amplitude makes it easy to visualize and share the inside data
What do you like best about the product?
Easy and direct UI and functions for developing dashboards and charts.
What do you dislike about the product?
Sometimes it is not clear what some words or term means. I use the help center to figure it out, but it is hard to understand what some terms mean.
What problems is the product solving and how is that benefiting you?
It helps me and my company to share and discuss about some data. Even though you are not specialized data analysis it is easy to see data on amplitude.
Too easy to analysis customer's behavior
What do you like best about the product?
Definitely Event Segmentation, Funnel chart, and retention chart. I like Amplitude because it quickly calculates based on events triggered by customers, even without entering complex queries.
What do you dislike about the product?
If you want to do product-centric analysis rather than customer behavior, then this product is not for you. Nevertheless, there are times when I too have to do product-oriented analysis. In that case, I am using SQL.
What problems is the product solving and how is that benefiting you?
The Event Segmentation chart is perfect for monitoring trends in customer behavior. And the Funnel Charts help me determine if our customers are behaving the way I designed.
Amplitude is an invaluable tool for our organization
What do you like best about the product?
Amplitude allows us to track, in real time, the usage/success of new features and share those insights with our business stakeholders.
What do you dislike about the product?
We've had trouble aligning our tagging across products given the different paces of development across Android and iOS.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to not just blindly ship features into production. It has been instrumental in working with business stakeholders to lean into MVP approaches for features
Amplitude Analytics for Conversion Data
What do you like best about the product?
I like that Amplitude integrates with our other data sources very well. It allows us to neatly and easily organize data and present in an aesthetically pleasing manner! It also makes it incredibly simply to create multiple iterations of the same chart.
What do you dislike about the product?
I haven't experienced too many issues myself. I would say that the only real negative that I've run into so far is the date range being limited to a year, but even then it's not a huge negative.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to track the various tests that we run in our email program and easily analyze the results. Without it, it would be a much more manual process to determine which tests are successful and which are not.
Sr Engineering Manager
What do you like best about the product?
I love that everybody in the company can build his/her own dashboards. It's easy to learn and integrate.
What do you dislike about the product?
The way to structure teams folders is a bit cluttered (mixing charts, dashboards,..)
What problems is the product solving and how is that benefiting you?
We have an unlocked data-informed org that does not need to rely in big engineering work for that.
Amplitude is hands-down the most user-friendly and powerful analytics tool I've used!
What do you like best about the product?
The user interface is clean, simple and easy to understand. The segmentations and funnel options are almost infinite.
What do you dislike about the product?
No major dislikes, but it would be cool if you could see a preview of a chart when sharing an Amplitude link in Slack.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand user behavior across our website and app.
Powerful tool but needs some tweaks/features
What do you like best about the product?
I love the ability to drill down and perform product analysis, and it is my go-to tool for anything that needs analysis. I also love the data table charts, which allow me to see various attributes/data points in a simple table. Although chat customer support is gone, Amplitude's customer support is A+!
What do you dislike about the product?
Amplitude is not ideal for creating visualizations for stakeholders or storytelling. I usually export the data and create visualizations using various methods. I really dislike that a tab is added to the data in the CSV cells when I export. I have to clean (remove the tab delimiters via text to columns) every cell before I can create formulas and charts. Finally, I wish that we could resize columns on charts while being shown in a dashboard. I work with content with long titles and in a horizontal bars chart in a dashboard, the title is severely truncated.
What problems is the product solving and how is that benefiting you?
Amplitude helps us create the right content and delivery methods by analyzing the customers' level of engagement and identifying friction points. Also, Amplitude enables us to better understand our customers.
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