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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,142 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Consumer Electronics

Clean & Quick Design

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
I like the clean look and feel of the platform overall. Once your data is in, it is very easy to manipulate the insights quickly. (much preferred) No excels and multiple data points can be analyzed at once which is great.
What do you dislike about the product?
Better intro tutorials would be helpful in the live platform with your data. The Amplitunes example is great, but most companies aren't music/ download based. Possibly switch to an eCommerce platform example.
What problems is the product solving and how is that benefiting you?
Using Amplitude for app marketing, insights, UI experience improvements. It has been very insightful for these items, as long as you have the codes in the platform.


    Scott W.

Democratizes Data and Accelerates Time to Insight

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is easy to learn while in-depth to master. It’s easy to share insights and reports with other team members. Tons of features to dive deeper into analytics.
What do you dislike about the product?
Sometimes features are difficult to find or understand. I have spent some time getting custom equations to work, though this is to be expected with any kind of advanced data analysis.
What problems is the product solving and how is that benefiting you?
Amplitude helps provide clear visibility into table stakes metrics like Revenue, Order Totals, and Conversion Rate. It also helps solve marketing questions around attribution and advertising performance.


    Internet

Must have analytics, with easy data management

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use for tech and non-tech folks alike. Iteratively (aka Amplitude Data after the acquisition) also makes it easy to manage the events/properties in Amplitude across everyone interested in the data.
What do you dislike about the product?
No particular complaints on the product.
What problems is the product solving and how is that benefiting you?
Any modern product building needs instrumentation and analytics. Who wants to fly blind?


    Sports

Best in class for analytics

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
We considered many options for our analytics tool and ended up settling on Amplitude because of the ease of integration and the quality of the free tier. With 10M free events per month and retention + cohort analyses on the free tier, we were able to extract tons of valuable insights quickly and integrate logging in a few hours.

Tools I use every day include retention graphs, cohort graphs, daily actives, and user streams. User streams are particularly really useful to see the flow of a given user's behaviors in the app.
What do you dislike about the product?
My team and I have struggled a bit with sharing data with each other- have some dashboards and charts that we want synced but it was a bit confusing to get this shared with them.
What problems is the product solving and how is that benefiting you?
Amplitude solves the problem of flying blind- without it, understanding our user behaviors was a chore requiring tons of custom scripts on a custom database. But Amplitude makes all that 10x easier and faster. I use it every single day to understand how our users are interacting with our product.


    Kristina P.

Amplitude is a great tool for customer centric businesses

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
Awesome documentation, quite useful prebuilt views that are easily accessible to non-technical users, fast refresh / load time
What do you dislike about the product?
it's not something on you but definitely slow / poor event instrumentation can ruin one's experience with the tool
What problems is the product solving and how is that benefiting you?
The easier it is to access data the more often people reference it so Amplitude really is a tool that improves decision-making on all levels of the organization


    Matt W.

Amplitude helps Customer Support and Customer Success

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
I love that I can get granular details of actions that a user completes when a bug arises. The Customer Support team is better able to identify and communicate a bug to the engineering team, which leads to faster resolution times. Our Customer Success team can use Amplitude to help understand customer behavior and when they should intervene to help a customer out.
What do you dislike about the product?
The learning curve is a bit steep to get the deeper analyses down. It takes a skilled user to train a novice.
What problems is the product solving and how is that benefiting you?
Not only can I use the user journey feature to help identify and diagnose bugs, I'm able to view A/B tests and see how different changes can affect a multitude of users. This lets us experiment to make the right changes for our product.


    Arianna S.

Easy-to-Communicate Insights = Better Decisions

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
I love the Event Segmentation + Notebooks features. It makes it so fast to explore data quickly, find the chart that communicates a relevant insight, then add it to a Notebook for sharing, monitoring, and socializing a decision or progress.
What do you dislike about the product?
I might underuse the tools -- the exploration I do is high-level because we are a startup, so some of the highly detailed or complex capabilities might just not be necessary for my use cases.
What problems is the product solving and how is that benefiting you?
It is super easy to communicate about analytics, even with people who are not data-savvy. It also anticipates issues + can forecast to give us a picture of what will happen in the near future.


    Entertainment

Amplitude makes customer event analytics accessible to all

  • August 30, 2022
  • Review provided by G2

What do you like best about the product?
- Proactive support team
- New governance product makes it easier to manage events
- Data descriptions can include pictures and surfaces when you hover on any data point
- Intuitive charts for product managers and marketers
What do you dislike about the product?
- Price point demands company adoption
- Implementation is more difficult when use Segment to send events
- The experment feature is more difficult to use with Segment as well
What problems is the product solving and how is that benefiting you?
- Fast, easy access to event data
- Makes event data analytics intuitive and accessible for anyone at the company and therefore relieves the bottleneck that often lies on the data science team


    Information Technology and Services

Product manager

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Self-service debugging, analytics. I can get answers to my questions without waiting on the data team to tell me. This makes my work much faster.
What do you dislike about the product?
Nothing I can think of. It's been helpful for me.
What problems is the product solving and how is that benefiting you?
It allows me to answer product questions to understand scope of an issue, and how customers are behaving given certain conditions that Incan filter on. We care a lot about new vs existing customer behavior and it's easy to apply that lens with Amplitude. It's also been helpful to identify issues (an event issue vs production issue).


    Lana P.

Very useful, Experiments UI could be better

  • August 30, 2022
  • Review verified by G2

What do you like best about the product?
Very easy to set up from a dev's perspective and works really well.
Love the User Lookup mode where you can see the behaviors of specific users in one place.
What do you dislike about the product?
Experiments UI could have a better UX. I find UX pretty confusing. Also, since people of various backgrounds are using experiments, a little bit more explanations are needed on the UI (For example, what is Assignment vs Exposure, etc, etc)
Everything there is pretty technical, so in our usage, we notice many people not being able to grasp all the things about it.
What problems is the product solving and how is that benefiting you?
We now have a much better understanding of how users behave.
Running experiments have been a major for us, as well