Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Empowers Teams with Intuitive Analytics
What do you like best about the product?
I love Amplitude Analytics for its thoughtful layout and intuitive interface, which lets me spend less time figuring out how the tool works and more time using the insights to take action. The powerful toolset is beneficial, and I appreciate the ability to share insights easily with colleagues. I also like how Amplitude allows me to be more independent when accessing websites and product analytics, without needing help from our engineering team. It helps me gain insights and a better understanding of our customers' behaviors, allowing me to make more informed decisions. Our team having access to Amplitude provides greater independence when accessing data, not having to depend on the Business Insights or data science team.
What do you dislike about the product?
Some features aren't as powerful or configurable as other tools, like Looker or Google Analytics. It can be overwhelming with the abundance of granular data, making it difficult to get a clear picture of customers' entire user journey.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me gain insights into customer behaviors, making informed decisions. It provides independence in accessing analytics, reducing reliance on the engineering team. The intuitive interface allows me to focus on using insights effectively.
Empowers Data-Driven Decisions with Ease
What do you like best about the product?
I love that I can capture data, and it's super simple. The new AI tools that create charts for me make it significantly faster, and it also allows more of my team to make charts and gather data themselves without needing assistance.
What do you dislike about the product?
I think it's probably more on our team side, but sometimes we aren't sure if the data is 100% accurate. And we also can't always tell what events mean because of our lacking descriptions and unclear names. But that's really more of a problem on our end, rather than Amplitude.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user events, identify powerful moments and trigger targeted emails. It helps to see what's working and what causes churn, aiding in user retention.
a lot of features, but need ux refinement
What do you like best about the product?
- a lot of feature to implement whatever I need
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
- event updates are instant, good for testing
- able to embed markdown to describe dashboard
What do you dislike about the product?
- ux is rough. For instance, when I was facing permission issue, I don't get an error describing this error, I had to try it till it works
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
- when creating a chart/dashboard, it's not obvious which project it belongs to
- need better onboarding for developers who's new to analytics
What problems is the product solving and how is that benefiting you?
I can add a/b testing and user adoption dashboard without reinventing the wheel
Experience of using Amplitude for marketing campaign analysis
What do you like best about the product?
The tool enabled tracking of campaigns originated by marketing. What I liked most was the flexibility of the tool in reading attributes within a text message and transforming them into records to generate analytical data.
For example: we use an incoming message on WhatsApp, Amplitude saves word attributes with # to count the number of users who started a conversation with that tag.
For example: we use an incoming message on WhatsApp, Amplitude saves word attributes with # to count the number of users who started a conversation with that tag.
What do you dislike about the product?
What I think could be improved is the graphical view of the tool. Example: the analysis period being more flexible for the user, and not depending on the dashboard administrator to adjust.
What problems is the product solving and how is that benefiting you?
Track the user's origin and the path they take on their journey. This type of tracking helps direct investment actions to the right place and optimize results.
Enabling faster and easier business understanding across our organization
What do you like best about the product?
Amplitude allows our organization to have a single source of truth for our entire 250+ organization to look to in order to understand the health of our business, user cohorts, and individual users. Amplitude makes building, sharing, and explaining bespoke views easy and intuitive, enabling us to spend more time discussing why we are seeing trends than how to build views to get to trends. Amplitude spends time in trainings for our teams to ensure everyone knows how to use at least the most straightforward functions to support cutting data in different manners to support functional and evolving needs.
What do you dislike about the product?
We have two primary pain points in connecting on platform and off platform data (i) our financial metrics are difficult to integrate into Amplitude as chargebacks/refunds don't flow through and (ii) source attribution can be difficult to track (although this is more of a general marketing challenge than Amplitude specifically)
What problems is the product solving and how is that benefiting you?
It is helping us identify high-level trends in user behavior and empowers easy deep dives into root cause analysis. Its ability to cut and reposition data in various forms allows multiple teams to be able to use the same charts for a range of purposes grounding it as one of the few tools adopted widely across our entire organization.
Amazing tool for providing insight at each step of the Customer funnel
What do you like best about the product?
It helps us analyze and take quantifiable decisions based on the insights that Amplitude provides
What do you dislike about the product?
It doesnt help deep dive on whats the exact reason a KPI is down.
What problems is the product solving and how is that benefiting you?
It helps provide insights on consumer behavior
Solution tool for conversion within external environments
What do you like best about the product?
The scope within the corporation I work for solved a huge problem. We needed to know the conversion coming from a WhatsApp bot. Having the data for this helped us a lot.
What do you dislike about the product?
The data analysis view could be a bit more intuitive. New members have greater difficulty adapting.
What problems is the product solving and how is that benefiting you?
Within WhatsApp, we didn't have the visibility of how many leads are converted. This impacted the sales funnel, in marketing the breadth brought about a transformation of vision. We optimized our costs based on this.
A powerful tool for understanding user behavior.
What do you like best about the product?
I really like how easy it is to build charts and funnels to see exactly what users are doing. It's helped our team answer critical product questions on our own without needing to wait for a data analyst.
What do you dislike about the product?
The initial setup requires a lot of planning to get your event tracking right. Also, the sheer number of features can feel a bit overwhelming for new users just trying to find a simple answer.
What problems is the product solving and how is that benefiting you?
Before, we were flying blind on key product decisions. We couldn't easily measure feature adoption or see why users were dropping off. Amplitude gives us the direct visibility we need to make data-informed choices, helping us prioritize our roadmap and improve user retention.
Unlocks actionable product insights in record time
What do you like best about the product?
I love how easy it is to build a chart or look at a user journey through Amplitude. I can easily build custom dashboards that present the right insights in a way that anyone can glance at them and understand the story.
What do you dislike about the product?
Sometimes it isn't super clear whether the filters I apply to a chart / dashboard will modify the view for everyone. Sometimes, I just want to see a quick comparison and not modify the whole dashboard.
What problems is the product solving and how is that benefiting you?
Making data visible so that I can tell the story of what's going on in a product.
Amplitude is a great tool when needing to visualize or query data quickly, that doesn't require SQL
What do you like best about the product?
- Very intuitive UI for setting up analytics dashboards, i.e. segmentation and funnel analysis
- Easy to access controls for breaking down data via user segment, time, etc
- Easy to access controls for breaking down data via user segment, time, etc
What do you dislike about the product?
- I'm not personally aware of how to do more advanced queries, if needed
What problems is the product solving and how is that benefiting you?
We use snowflake, hex, and statsig (amongst various data sources). When trying to visualize data or look at events for a particular user, it would be verbose and cumbersome to do this with SQL - which is made easy in amplitude
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