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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,142 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Retail

Excellent tool to gain insights quickly and effectively

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
The ability to create charts on the fly to demonstrate data for others.
What do you dislike about the product?
Some very noteworthy features are not intuitive.
What problems is the product solving and how is that benefiting you?
Understanding of product performance and missed opportunities, being able to review things quickly to adjust when we see gaps or areas for improvement.


    Information Technology and Services

Great for business users!

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is great for product analytics and for business users who don't have extensive expertise in data science, like me.
What do you dislike about the product?
As one of the admins for Amplitude, I've found it difficult to manage access. I don't always get notifications of when users request access
What problems is the product solving and how is that benefiting you?
Amplitude allows my product teams to analyze user behavior at a pretty granular level, which is helpful in understanding user adoption and retention and how to make decisions to drive better results for those metrics.


    Matheus R.

Fast and reliable tool

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
The tool is great. The mobile SDK is very well built and easy to integrate. It has rich documentation and has support for flutter. The web dashboard is great too and easy and fast to use. The new alert feature is what I was missing.
What do you dislike about the product?
The dashboard UI/UX is good, but not great. It seems like an old software that uses a hamburger menu and adds unnecessary complexity to create new charts. Adding charts to a dashboard or notebook could be easier, transferring ownership too. Also, the organization to find created dashboards could be better.
What problems is the product solving and how is that benefiting you?
Fast analysis to decision making, sharing data with teammates and following product health up. It also helps to identify and debug problems, using the user look-up feature, which is pretty good.


    Carolina A.

Understanding App User behavior with Amplitude

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
I love the dashboard feature because it allows me to have a holistic view, by being able to place all the relevant graphs in one place.The funnel is another of the graphs that I really like since it allows me to see the number of users I have in each stage and their conversion % so I know what to improve
What do you dislike about the product?
I would like to be able to see in the graph of user sessions per day how many users had a session greater than X time.I would also like to be able to customize the graphs more, for example what data or percentages to show
What problems is the product solving and how is that benefiting you?
In the marketing aspect, it allows us to see what the behavior of the users of the different channels is, in order to improve our CAC.reducing costs or reallocating the budget


    Abraham T.

Amplitude's partnership with a parking service provider

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
1. Intuitive analytics self-serve features like funnels and pathfinder
2. Proactive and responsive customer success team
What do you dislike about the product?
Time to incorporate feature requests and enhancements
What problems is the product solving and how is that benefiting you?
Measure user experience in our apps more accurately


    Jessica L.

Excellent analytics tool to get all the answers I need

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
I'm able to create real-time charts and dashboards to measure the success of new features, validate the health of my product, or answer any questions I might have about user behavior. The charts are easy to read, so I can send my insights to stakeholders to begin a discussion.
What do you dislike about the product?
There's a burden to onboard and teach new members of our team how to use the product. As one of the power users from our team, that burden falls on my shoulders. I also wish I could create a vertical bar chart or pie chart when using "group by" functionality instead of horizontal bars. It makes my dashboards inconsistent.
What problems is the product solving and how is that benefiting you?
I'm able to turn anecdotal feedback into quantitative results. We've proven our hypotheses wrong many times given the incredible insights gained through Amplitude. Had we gone with our gut, we would have made the wrong choice for our business.


    Aline M.

Friendly tool for non-technical people

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
There's a friendly interface and really helpful tutorials. After understanding how my company data is structured on Amplitude, I learned by myself how to use the tool. My favorite feature is the one in which I can track the events using my own product's app.
What do you dislike about the product?
The pathfinder chart does not work very well for my product. It'd be useful to be able to select the events' properties in the chart, not only the events.
Another thing is that when I have a funnel with a lot of screens, I'm not able to change the name of the steps in the chart manually, for some reason the editing feature becomes disabled.
What problems is the product solving and how is that benefiting you?
I can have real-time data on customers' behavior in my products' app. When launching a new experiment in the app, in the Amplitude I can see first if everything is working properly.


    Kimberly K.

Great product analytics tool

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
The level of segmentation around behavioral analytics within Amplitude is robust. The service from Customer Success and technical support is really great and helpful.
What do you dislike about the product?
Not a dislike but an improvement suggestion is if we have key metrics and target rates tracked against in Amplitude. Potentially even get alerts when it dips or changes from that or from historicals. This is more insights level.

Learning curve for myself and for other users but worthwhile once learned.
What problems is the product solving and how is that benefiting you?
Segmentation/targeting for in-app, push, and email communication

Understanding user behaviour and conversions for our funnel across markets

Used in partnership discussion

Able to get analytics hands-on without having to get it pulled from a data team


    Leisure, Travel & Tourism

Achieving goals using Amplitude

  • August 29, 2022
  • Review provided by G2

What do you like best about the product?
I can easily build and monitor the performance of my metrics at anytime.
I can do the deep dive analysis to whatever anomaly I found on my metrics, as the data tracking is near real time.
I can avoid any unnecessary loss, causing by the technical issue or human error.
What do you dislike about the product?
Need to really aware of the data structue to avoid any misinterpretation, but I think this is acceptable.
What problems is the product solving and how is that benefiting you?
More data driven decision using amplitude so I can achieve my goal (whatever metrics I have defined)


    Edwin L.

Amplitude is easy to use

  • August 29, 2022
  • Review verified by G2

What do you like best about the product?
It's easy to use, so our engineering team doesn't have to implement trackers.
What do you dislike about the product?
The price could become very expensive if we want to track anonymous users, as we are a consumer-facing application.
What problems is the product solving and how is that benefiting you?
Amplitude helps track user behavior, and it is helping our company prioritize features and/or marketing campaigns