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convenient and fast self-serve data tool
What do you like best about the product?
Very easy to start to use, powerful and fast, visualisations are customizable to some degree. Calculates common user paths.
What do you dislike about the product?
Dynamic user properties which are not backfilled make segmentation based on these error-prone and difficult to debug.
What problems is the product solving and how is that benefiting you?
Allows a wide audience to explore our data, follow our progress and draw conclusion
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Amplitude is a good tool for seeing how our site is performing.
What do you like best about the product?
Visual capabilities in graphs are my favorite part. The group by -function is excellent for comparing different kind of users or pages in the site.
What do you dislike about the product?
The pathfinders can be hard to explain and they don't always show same figures as the funnels. I can't always explain why.
What problems is the product solving and how is that benefiting you?
We are looking at visitor amounts, click trough rates and such metrics over time. Amplitude is a good tool in showing trends and possible pitfalls.
The best way to understand behavior
What do you like best about the product?
Amplitude is a practical, easy, and powerful way to analyze your product behavior data. All the core charts and the complete data structure are fantastic!
What do you dislike about the product?
Not all the charts and logics are clear to the user. We need to invest time and effort to read the documentation or watch tutorials. It's intrinsic to the kind of product, though
What problems is the product solving and how is that benefiting you?
Understanding key questions, and hypotheses, breaking down numbers such as conversion rates (with funnels), and tracking KPIs. Our company is completely different and much more data-driven after Amplitude. The discussions are much richer (culture around data and interest)
Help build your product in a better way
What do you like best about the product?
Simplicity and the ease of integration is an amazing component that Amplitude provides
What do you dislike about the product?
When you edit a Segment, you need to re-apply in all the charts again. it does not auto apply in the existing charts
What problems is the product solving and how is that benefiting you?
Understanding user behaviour and usage pattern helps us build the right product at the right time.
Great product analytics platform
What do you like best about the product?
Lots of smart charts and user segmentations. You can easily analyze funnels and cohort behaviors, see drops in conversions etc. Also, I use it to create elaborative dashboards for a high level view of the business.
What do you dislike about the product?
The product takes time to learn and some things are less intuitive. Also, I'd love to be able to group cohorts by multiple dimensions.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand how my users are behaving, how product changes impact adoption, retention and conversion, which is exactly what I need from a product analytics platform.
Amplitude provides insights into user behavior and its impact on business metrics.
What do you like best about the product?
Easy to derive insights by user segments for events that impact conversion and view them in ready-to-use formats such as funnel view, segmented view, lifecycle view, etc.
What do you dislike about the product?
You must invest some learning time before you create your first chart.
What problems is the product solving and how is that benefiting you?
Amplitude helps us derive user behavior and attribution for a feature built to influence user actions.
Better than Google Analytics
What do you like best about the product?
Using this tool, I can flexibly analyze purchasing data and behavioral data. Being flexible is important.
What do you dislike about the product?
We are unable to capture some important event data due to the contract volume limit of CDP, the data provider to this tool.
What problems is the product solving and how is that benefiting you?
By grouping customer behavior on our site into funnels, we were able to conduct effective promotions.
It also increased advertising revenue from companies that supply products to our site.
It also increased advertising revenue from companies that supply products to our site.
Amplitude makes it easy to visualize and share the inside data
What do you like best about the product?
Easy and direct UI and functions for developing dashboards and charts.
What do you dislike about the product?
Sometimes it is not clear what some words or term means. I use the help center to figure it out, but it is hard to understand what some terms mean.
What problems is the product solving and how is that benefiting you?
It helps me and my company to share and discuss about some data. Even though you are not specialized data analysis it is easy to see data on amplitude.
Too easy to analysis customer's behavior
What do you like best about the product?
Definitely Event Segmentation, Funnel chart, and retention chart. I like Amplitude because it quickly calculates based on events triggered by customers, even without entering complex queries.
What do you dislike about the product?
If you want to do product-centric analysis rather than customer behavior, then this product is not for you. Nevertheless, there are times when I too have to do product-oriented analysis. In that case, I am using SQL.
What problems is the product solving and how is that benefiting you?
The Event Segmentation chart is perfect for monitoring trends in customer behavior. And the Funnel Charts help me determine if our customers are behaving the way I designed.
Amplitude is an invaluable tool for our organization
What do you like best about the product?
Amplitude allows us to track, in real time, the usage/success of new features and share those insights with our business stakeholders.
What do you dislike about the product?
We've had trouble aligning our tagging across products given the different paces of development across Android and iOS.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to not just blindly ship features into production. It has been instrumental in working with business stakeholders to lean into MVP approaches for features
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