Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Every day, virtually every team in our startup is using Amplitude
What do you like best about the product?
We primarily rely on the segmentation, retention, and funnel charts—along with occasional use of LTV—and those core tools are excellent. We’re sending events from our iOS and Android apps as well as from our backend, using Amplitude to track both high-level KPIs and specific product metrics. It’s central to how we monitor marketing performance, feature rollouts, and app version deployments. We’ve also built alarm systems based on Amplitude data to detect anomalies. Additionally, we segment revenue by user and user cohorts to evaluate revenue margins by feature and cohort over time.
What do you dislike about the product?
Some limitations have persisted for years, forcing us to build workarounds for what feel like basic needs. For example, you can’t easily track “Week 2” user performance over time. In Microscope, you can’t find a filtered events directly—you have to manually scan through all events to find a match. The Android SDK doesn’t let you attach user properties directly to events like the API does, which causes race conditions and inconsistent data. The LTV chart doesn’t let you filter by date range without changing the x-axis, which limits its usefulness for deeper analysis. Lately, some of the charts have gotten slower and charts have been loading with 404 errors, requiring a page refresh, although usually customer support fixes issues like this when I report it.
What problems is the product solving and how is that benefiting you?
Primarily, no software company should be doing feature and version releases without making sure the right analytics are available for evaluating whether to continue the feature or version rollout. We use Amplitude for that.
I've been a fan for years
What do you like best about the product?
Easy to use and understand funnels and explore the data with no SQL knowlege
What do you dislike about the product?
So many UX changes lately it's difficult to find the features I'm used to use.
What problems is the product solving and how is that benefiting you?
Dig deeper into understanding why and user paths
Functional and very intuitive, wish it was more robust
What do you like best about the product?
The event based data query and intuitive UI
The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results
Use it almost everyday, it was quite fast
Cohorting and retention metrics are easy to implement
The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results
Use it almost everyday, it was quite fast
Cohorting and retention metrics are easy to implement
What do you dislike about the product?
Certain important features like user defined views (where a complex query can be saved and reused and further modified) and user defined metrics are missing
Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it
Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report
Haven't used Customer Support or Integrated any new events but I hear they work well
Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it
Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report
Haven't used Customer Support or Integrated any new events but I hear they work well
What problems is the product solving and how is that benefiting you?
Ease of access with quick TAT on nunanced data points
Shareability of reports with users who are not very advanced in data understanding
Share reports as Self Serve tools for users who are not very advanced in data understanding
Shareability of reports with users who are not very advanced in data understanding
Share reports as Self Serve tools for users who are not very advanced in data understanding
Excellent product
What do you like best about the product?
Speed. UI/UX. Dashboarding. Fast search of properties and how frequently that property is used in queries
What do you dislike about the product?
No option for custom binning numeric columns. Writing custom property is not open for all. Funnel should allow more than 1 property as constant.
What problems is the product solving and how is that benefiting you?
Creating dashboards, quick trend about campaigns and user behaviour.
Helps in getting quick data-points for reporting, to test the flows if the events are being recorded
What do you like best about the product?
Easy to Use, Detailed Charts & Funnel and checking events instrumentation in tables for new features
What do you dislike about the product?
Nothing much to dislike about, pretty much covers my functionality. If there could be some AI related features added to Amplitude, then it will be helpful
What problems is the product solving and how is that benefiting you?
To look for Trends and prepare Reports for Reporting
Effortless User Journey Insights and KPI Tracking
What do you like best about the product?
I use Amplitude Analytics to understand our user's journey and compute operational KPIs. I really enjoy how easy it is to use and how fast it is. Following the journey of specific users to get a glimpse of what they do and get more context is super helpful. The initial setup of Amplitude Analytics was really easy and straightforward.
What do you dislike about the product?
nothing comes to my mind
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user journeys and compute operational KPIs quickly, even without SQL skills.
Highly Customizable, Great UI, Scalable Ecosystem
What do you like best about the product?
Amplitude enables me to meaningly derive trends, run quick analysis, and export data
What do you dislike about the product?
Amplitude is great for data ingestion, however, I find myself having to merge data with CRM info in Excel to make meaningful analysis.
What problems is the product solving and how is that benefiting you?
Understanding key trends - running a quick one-off analysis and providing validated resources across the organization
Fast analytics and visualisations with the ability to drill down to individual user sessions
What do you like best about the product?
It allows you to build visualisations for most of the use cases that you need in product analytics. It's also much faster than any other solutions and allows you to iterate quickly on concepts and ideas. It also allows you to drill down to session level fast. Also the anomaly detection system works incredibly well.
What do you dislike about the product?
Dashboard templates are not great. Also some level of customisation of the visualisations would be great beside changing colors (the recent addition of a second y axis is a good example). There are some common use cases that are also missing like creating groups for days since a user was New.
What problems is the product solving and how is that benefiting you?
Quickly iterate on a product development problem. Monitor the metrics of our organisation. Easily build dashboards
Amplitude is the best web analysis tool I've ever used
What do you like best about the product?
- Easy to use
- Easy to implement and configure
- Quick to start reaping results
- Lots of integration with external tools
- Easy connections
- API available to extract data
- Real-time data
- Support in Brazil is very good. Always very proactive and resolute
- Easy to learn
- Easy to implement and configure
- Quick to start reaping results
- Lots of integration with external tools
- Easy connections
- API available to extract data
- Real-time data
- Support in Brazil is very good. Always very proactive and resolute
- Easy to learn
What do you dislike about the product?
- High price
- Impossibility of crossing with external data (just for extraction)
- Feature limitation for only some plans
- Impossibility of crossing with external data (just for extraction)
- Feature limitation for only some plans
What problems is the product solving and how is that benefiting you?
- Identify gaps in the user journey
- Analysis of users who migrate between platforms (web and app)
- Better understanding of interactions with our product
- Analysis of marketing channels
- Analysis of users who migrate between platforms (web and app)
- Better understanding of interactions with our product
- Analysis of marketing channels
Very power data analytics tool
What do you like best about the product?
Amplitude has become an indispensable tool for our team when it comes to understanding how users interact with our product. Its strength lies in its robust and intuitive analytics capabilities, allowing us to move beyond surface-level metrics and truly grasp user behavior.
What do you dislike about the product?
* Steep Learning Curve and Complexity: For new users or teams without dedicated data analysts, Amplitude can feel complex and have a steep learning curve. Getting the most out of its powerful features often requires a significant time investment to understand its nuances and set it up effectively. Some users find it less intuitive than other analytics platforms, especially when starting.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
* Cost: Amplitude's pricing, particularly for its more advanced features and higher data volumes, can be a significant factor, especially for smaller businesses or startups. The paid plans can be quite expensive.
What problems is the product solving and how is that benefiting you?
One of the standout features is its event-based tracking. This granular approach means we can analyze specific actions users take, providing a much clearer picture of their journey and pain points. This, combined with powerful segmentation options, allows us to dice and slice the data in countless ways, tailoring our analysis to very specific questions and user groups.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
For product teams, features like funnel analysis and retention tracking are incredibly valuable.
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