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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,142 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Information Technology and Services

Powerful tool but needs some tweaks/features

  • August 24, 2022
  • Review verified by G2

What do you like best about the product?
After a little practice or guidance, it is pretty easy to use! Really love the real-time feature!
What do you dislike about the product?
Exporting PNG or JPG could be better if it looked like the actual chart. Better if they had more chart options and more dynamic. Expand beyond Top 30 in segmentation. Fix the glitch that deselects after I select users in segmentation. In Pathfinder, allow details in 'Other".
What problems is the product solving and how is that benefiting you?
Content consumption data that can be analyzed and shared with my stakeholders.


    Alejandro L.

Best Analytics suit for user behaviour tracking

  • August 24, 2022
  • Review verified by G2

What do you like best about the product?
Great for understqanding how users are using your product and dive into their pain points, what features are driving engagement and which features are frustrating users. Easily retest your hypothesis with easy to use interface, no technical skills required and lightning fast results. Product teams are in control of the data and do not require to know complicated SQL or depend on BI.
What do you dislike about the product?
Keeping your data organized and consistent will require quite a bit of control as it is tempting to send every event imaginable which will later backfire. Maybe a good feature would be that Amplitude sends new detected events into review for them to be approved before going into production.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us find user pain points and understand what could be done to improve their experience with our app. New features can be A/B tested to ensure we are not affecting business metrics.


    Felipe B.

Analytics for everyone

  • August 23, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is so easy to use, any PM or engineer can get insights easily without the need for data wrangling, data engineering or data scientists. Data is available in real-time. There are also features for monitoring data, alerts, dashboard subscription and the integration with Snowflake, Segment and other features are a bonus too. SDKs are good to work with, documentation is good and the onboarding teams are great. It offers many different options of charts and dashboards. The blog postings, videos and website content about product analytics are really good to help anyone improve data analytics skills.
What do you dislike about the product?
To be easy to use, Amplitude lacks a bit of flexibility. There are tons of different charts and analysis, data transformation options but still can't do everything you would do using a database and SQL/Tableau. But it covers almost everything and it's just easier to centralize the data there and add the product / ux / engineering teams to it.
What problems is the product solving and how is that benefiting you?
It's helping my team to collect a lot more data than we would, were we using other traditional methods. It's also helping engage other teams and more people with product data to make more data-driven decisions.


    Computer Software

Easily see events in a dashboard

  • August 23, 2022
  • Review verified by G2

What do you like best about the product?
One dashboard to quickly see your events. There is also a Chrome extension to see events for any page, right at the page.
What do you dislike about the product?
You have to instrument your code, but that adds more insights.
What problems is the product solving and how is that benefiting you?
We want to see what our users are doing


    Cristina S.

Real product analytics

  • August 23, 2022
  • Review verified by G2

What do you like best about the product?
Real product analytics for data-informed orgs.
What do you dislike about the product?
It takes time to feed your product data into Amplitude, so you'll need organizational buy-in to make it happen at a decent pace.
What problems is the product solving and how is that benefiting you?
Most product teams start by using tools like Google Analytics, but they're not made for products and they usually sample data. Amplitude helps us see the whole picture and zoom in where we need to without losing any data.


    Ronin C.

Amplitude the best friend for data-driven companies

  • August 23, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude, in my opinion, is the easiest tool to make charts but also to interpret them for any data-driven company. I would highly recommend it compared to any other one which are really complex and most of the time confusing.
What do you dislike about the product?
I don't have many disliking. The only chart that I find confusing is the Impact analysis which is difficult to understand because the time range that it shows is always -14 to +14 days from a starting date. But as it doesn't show the starting date in the chart, it's really difficult to use it. I hope that in the upcoming months it will be improved. Because it is one of the charts that I would use the most.
What problems is the product solving and how is that benefiting you?
One of the problems that Amplitude helps us to solve the most are the conversions, thanks to the Funnel Chart. Thanks to it, we know at any instance which step needs most of our attention.


    Prashant B.

Amplitude is the key to data-driven Product building

  • August 22, 2022
  • Review verified by G2

What do you like best about the product?
1. Fantastic Product built for Self-Service
2. Fantastic Documentation & Tutorials
3. Excellent Support
What do you dislike about the product?
1. Running with Amplitude Analytics requires a strong and clean data foundation. That can be hard, but critical to establish.
2. Would love to output insights from this tool to others, including data warehouses.
What problems is the product solving and how is that benefiting you?
1. User Journeys
2. Drive Conversions at every step of the funnel towards outcomes we want to deliver
3. Feature Engagements
4. Time to Conversions
5. Tie Marketing data to Product usage to Monetization in an end-to-end analysis
6. Retention Analysis
7. Segmentation & Cohort analysis


    Kevin L.

Amplitude for Product Analytics

  • August 22, 2022
  • Review provided by G2

What do you like best about the product?
Ease of use
The level of granularity you can drill down into
Reporting and insights not easily achievable in GA
Built in governance
What do you dislike about the product?
Certain powerful features in GA are missing - acquisition/campaign tracking and metrics
Implementation - GA is quick to setup, Amplitude takes much more time
What problems is the product solving and how is that benefiting you?
Agent and customer usage and pathing - what are they doing the most, what are they doing the least, where they are dropping off, etc.


    Gamze Gül S.

Great tool to learn more about your customers, also easy to use for non-technical employees

  • August 22, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is such a helpful tool for all your employees to learn about:
* how your overall business is going and how business units are performing,
* how your customers behave on your product,
* which paths they take,
* which product features bring the most value, and many more insights are waiting to be unlocked.
Non-technical employees can also answer their questions with easy-to-create charts, all by themselves.
The most important thing is to have a good event tracking set up, so then anyone who has access to your Amplitude space trusts your data.
What do you dislike about the product?
* only the first 10K rows of chart data can be exported via csv.
* time range can be selected 3 years at the widest in Cohorts.
so sometimes it is difficult to do deep-dive analysis in Amplitude with a wide range of big data.
What problems is the product solving and how is that benefiting you?
with Amplitude, with the correct data set up, you have all the data transparent to related teams and they can constantly benefit from it. using Amplitude helps us create a data-driven culture, where everyone can access the data, see how metrics are going, and check if KPIs are met, so it makes it easier for everyone to strive towards business goals.


    Media Production

Amplitude Analytics

  • August 22, 2022
  • Review verified by G2

What do you like best about the product?
Very good onboarding process. They are committed to ensuring our success and seeing value returned from their product.
The product itself has rich visualization/analysis features that helps us to understand user behavior in our products. We are able to segment and map user journeys very easily. Work that could not be done in google analytics can be done here. Work that typically requires months to create can be achieved in hours.
What do you dislike about the product?
With any analytics platform, it is important to set up your instrumentation properly. Work required to do this is quite complex, and does require a significant investment in engineering hours to set up Amplitude's event tracking correctly.
What problems is the product solving and how is that benefiting you?
What features our users spend most of their time on
What a user's journey looks like in our app
Ability to group user behaviors into profiles that we can better cater to
What types of content users are interested in, and what engages more/less