Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Intuitive Dashboarding and Cohort Analysis Powerhouse
What do you like best about the product?
I use Amplitude Analytics for product analytics and monitoring user cohorts. I like the dashboarding capabilities because they allow me to monitor my features and apps effectively. The A/B feature is another aspect I find easy to use and enjoyable. Moreover, I appreciate the ability to create user cohorts based on usage patterns, which helps in better understanding and analyzing user behavior.
What do you dislike about the product?
I have to save a dashboard before adding it to a space - perhaps there could be a recently viewed dashboard space because I have to rely heavily on search and remembering the correct name of the chart someone else created to find it again.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives me dashboarding capabilities and easy A/B testing. It helps create user cohorts based on usage patterns. However, I need to save dashboards before adding to a space, which is tedious as I rely on search to find them again.
Comprehensive Analytics with Room for Customization
What do you like best about the product?
What I like the most about Amplitude Analytics is that it's everything in one platform. You can use it for data analysis and also to run A/B tests for both product and web. There's a wealth of data stored, and the integrations with tools like tag manager allow for a lot of flexibility with event implementation. I love that you can rename events, categorize them, and add descriptions, which makes it easier for the user to use. The tagging and implementation aspects are particularly beneficial. Additionally, the setup was easy and smooth, which I appreciated.
What do you dislike about the product?
Some of the usability aspects can be improved, like having the option to increase the size of the legends on the charts for better readability. Also, more customization options for charts, dashboards, and other elements would be appreciated.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is a great tool for data analytics, especially for looking at user journeys, analyzing website funnels, and running A/B experiments.
Effortless Integrations with S3 and HubSpot
What do you like best about the product?
I appreciate how simple it is to connect with other platforms, such as S3 and HubSpot.
What do you dislike about the product?
We encountered issues with session replays when the event traffic exceeded 4,000 events per minute, as well as with integrations involving Google Ads and LinkedIn.
What problems is the product solving and how is that benefiting you?
One of the most important benefits is the self-service aspect. Many stakeholders from other teams have the ability to create their own dashboards and reports. With the addition of AI, this functionality is significantly enhanced.
Blazing Fast Data Processing
What do you like best about the product?
I love how fast it can process data and return unsampled results on huge datasets. The system is generally intuitive and easy to use.
What do you dislike about the product?
The data visualizations could use a bit of improvement, and the fine tuned logic of how segmentation happens within the interface could be better (for example, having sequential segments)
What problems is the product solving and how is that benefiting you?
It's an overall great tool for measuring user behavior.
Powerful Visualizations and Actionable Insights for Growth
What do you like best about the product?
The ability to easily visualize user behavior over time and segment data in a flexible way. Dashboards and charts make it easier to understand trends, compare cohorts, and turn raw data into actionable insights for product, marketing, and growth decisions.
What do you dislike about the product?
There is a learning curve, especially for non-technical users. Some advanced features and metrics are not always intuitive, and building more complex analyses often requires prior knowledge or support from data or engineering teams.
What problems is the product solving and how is that benefiting you?
It helps us understand user behavior, measure engagement, and identify opportunities to improve retention and growth through data-driven insights.
Fast, Easy Analytics with Room for Improvement
What do you like best about the product?
I like using Amplitude Analytics for its ability to create fast and easy charts.
What do you dislike about the product?
I wish the attribution models for charts were easier.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track acquisition and usage, which helps uncover general product usage trends.
Intuitive Interface, Needs Better Feature Guidance
What do you like best about the product?
I like the intuitive drag and drop interface of Amplitude Analytics, which makes it easier to create a plethora of charts and conduct extensive analysis. The user interface is very intuitive and simplifies the process of creating charts and drawing insights, unlike other tools where you often have to write queries from scratch. I also appreciate the out-of-the-box analytics it provides, allowing me to create various types of charts, like user engagement, user activation, and user retention charts, without needing to know the backend workings. This helps me make business decisions effectively.
What do you dislike about the product?
There's no guidance on several complicated features. For example, sessions analysis becomes difficult to understand with the various filters and properties. It would help to have better documentation or a tooltip or guide for using these features.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics has an intuitive interface, simplifies chart creation, and provides ready-to-use analytics without needing to write queries. It helps me draw insights and make data-driven business decisions easily.
Powerful Analytics with Excellent Sharing
What do you like best about the product?
I find the interface of Amplitude Analytics really useful. The sharing capabilities, especially the public links to share quick dashboards and charts, are excellent and help me easily share data despite some difficulties with accounts, fees, and licenses for my team. The filters available in Amplitude Analytics are amazing, and I like how they allow me to extract key insights effectively.
What do you dislike about the product?
I have some difficulties with accounts, fees, and licenses for my team. There's definitely a learning curve with attributes, properties, and filtering data to extract key insights.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to inform my design decisions with key data. I love its amazing filters and public links for sharing dashboards, which help me overcome account and licensing issues. The interface is really useful and the sharing capabilities are excellent.
Excellent Graphics, Immediate Results
What do you like best about the product?
I love the number of charts that Amplitude Analytics offers to use. Being able to see conversion and segmentation charts by unique events allows me to quickly reach a conclusion. With the charts, I can understand if my paid media actions are yielding results in terms of visits and also if my SEO strategies make sense. I also appreciate being able to see the performance of my conversion funnels and detect at what point users get stuck and drop off.
What do you dislike about the product?
I think they should encourage you to use the other types of charts by providing real use cases! For example, the Retention chart, or the engagement matrix, user sessions, etc. Perhaps with quick guides to explain how each type of chart works.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand the site's performance, improve conversions, capture attributions, and optimize usage funnels. The charts allow me to analyze the results of paid media and SEO strategies, and detect points where users abandon the funnels.
User-Friendly with Robust Analytics but Pricey
What do you like best about the product?
I like that Amplitude Analytics is user-friendly and offers custom charts like retention ON, conversion windows, and ARPU. It helps me build fast dashboards with detailed segmentation. I love the possibility to create and use cohorts. The initial setup was quite easy, especially with the help of Amplitude Academy and regular problem-solving webinars.
What do you dislike about the product?
I'm not a fan of the SQL-based queries in Amplitude Analytics. It's a big disadvantage for us not to be able to calculate some numbers per user per day. Sometimes it feels like a big missing part. Also, I find it quite expensive and it lacks the ability to do custom formulas.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze our mobile app, building fast dashboards with detailed segmentation and using cohorts. It's user-friendly with custom charts for retention, conversion, and ARPU.
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