Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful User Insights, But Feature Overload Can Be Confusing
What do you like best about the product?
Can look at behavioral user data - self-serve.
What do you dislike about the product?
Lots of features; sometimes can be hard to know what setting to use.
What problems is the product solving and how is that benefiting you?
Monitoring user behavior and running experiments - helps me know what features are working and not.
Powerful Analytics with a Steep Learning Curve and Pricing Challenges
What do you like best about the product?
The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable.
What do you dislike about the product?
One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy.
What problems is the product solving and how is that benefiting you?
Having in-depth analytics for the team is crucial to truly understand what users are doing. One of their most appreciated features is the user activity cycle reporting, which provides a clear and quick overview of user behavior. This has proven to be really helpful.
Insightful Tool for Monitoring Web Traffic Effectively
What do you like best about the product?
I appreciate how Amplitude Analytics helps me effectively monitor traffic on my company's website, understanding where visitors are coming from and what they are interested in. This insight allows me to develop website features targeted to client needs. The setup process for Amplitude was straightforward, and attending webinars organized by Amplitude provided me with better knowledge on its usage. I find the web engagement interface and the ability to track session data and bounce rates on the home screen incredibly useful, which helps me understand client behavior. The experimentation capability is excellent for deploying and testing new features. Additionally, the product analytics feature provides valuable insights into overall active users, weekly active users, and average sessions. These features greatly benefit my business by allowing me to improve my service and product offerings, making Amplitude a crucial tool I would repurchase and confidently recommend on a scale of 10.
What do you dislike about the product?
Nothing much, the services were great and I enjoy them
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to identify what clients want, track website visits and bounce rates, improve features, and optimize marketing by understanding geographic engagement.
Easy Integration and Daily Use—Great Features and Support from Amplitude
What do you like best about the product?
Amplitude was super easy to implement and use. We use it daily on our App's customer flow. The number of features offered are really great and the customer support is also amazing. It was super easy to integrate to our work flow.
What do you dislike about the product?
Nothing yet, will share if we face any challenges
What problems is the product solving and how is that benefiting you?
Amplitude provides usable key information for our app usage (customers who use our app - which are the pages they visit, what actions do they do, interactions they do on the app etc.) which gives a great view of customer behavior. This helps us to identify bottleneck, improve the product and increase revenue and improve the customer experience.
Easy to Use, Feature-Rich, and Excellent Customer Support
What do you like best about the product?
It is very easy to use and very easy to implement into the system. Thier customer support is very good, and we use it frequently for businesses understanding. There are lot of features, and it is very easy to integrate
What do you dislike about the product?
There is no complaint so far for Amplitude Analytics
What problems is the product solving and how is that benefiting you?
We use it to study the customer behavior and we use it to optimize the product
Good Reports, But Navigation Needs Improvement
What do you like best about the product?
report is very efficient and good to use
What do you dislike about the product?
navigation is not good and up to the mark
What problems is the product solving and how is that benefiting you?
Incomplete view of the user journey
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Amplitude review
What do you like best about the product?
Event-based tracking clarity: It makes it incredibly easy to understand how users move through funnels, identify drop-offs, and see which actions drive retention.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
What do you dislike about the product?
Steep learning curve for setup: While dashboards are intuitive once events are flowing, the initial implementation and event taxonomy design can be quite complex. You need a clear data strategy upfront — otherwise, analyses quickly get messy.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude is helping in proper visualisation of data along with Real time data
Amplitude review from a senior product analyst
What do you like best about the product?
Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs.
What do you dislike about the product?
There is really not much to dislike about Amplitude!!!
What problems is the product solving and how is that benefiting you?
Amplitude is all in one tool for web, marketing and product analytics.
The Best Behavioral Analytics Tool to Accelerate Data-Driven Decisions
What do you like best about the product?
The most valuable aspect of Amplitude Analytics is its real-time interpretability and collaboration efficiency.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
What do you dislike about the product?
Amplitude does have a noticeable learning curve during the initial setup.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
What problems is the product solving and how is that benefiting you?
Amplitude helps you identify growth levers through behavioral data and validate them through experiments.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
Simplifies growth tracking for product and marketing teams
What do you like best about the product?
Amplitude makes it really easy to understand how users engage with our product. I can quickly see which campaigns are driving quality users, build cohorts, and track their entire journey. The dashboards give a clear picture of DAU, MAU, and engagement time, which helps us double down on what’s actually working. For a marketing and growth team, it’s super valuable to connect campaign data with user behavior in one place
What do you dislike about the product?
At times, the data does not align perfectly with the figures displayed in channels such as Google Ads or Facebook Ads, which can be confusing when trying to cross-verify information. Additionally, the user interface may initially seem overwhelming to newcomers due to the abundance of features. However, after spending some time with the platform, it becomes more manageable.
What problems is the product solving and how is that benefiting you?
Amplitude has enabled us to bridge the gap between our marketing campaigns and actual user behavior within the product. Previously, we could monitor ad clicks and signups, but we lacked insight into what users did after signing up. Now, with Amplitude, we are able to track user journeys, create cohorts, and analyze engagement metrics such as DAU, MAU, and retention. This visibility allows us to pinpoint which campaigns attract high-quality users and to identify where users tend to drop off. Ultimately, the greatest advantage for us is the ability to make data-driven decisions that foster growth, optimize our advertising spend, and help keep users engaged for longer periods.
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