Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,723 reviews
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Excellent, robust product
What do you like best about the product?
Ease of use - I was able to pick Amplitude up in no time
What do you dislike about the product?
Some chart types were hidden for me for a while and I didn't know existed until I did some heavy digging
What problems is the product solving and how is that benefiting you?
Amplitude serves as my go-to tool to understand what's going on with my users and product. It helps our team optimize the product, flag bugs as soon as they occur and analyze our A/B tests.
Amplitude is a great tool!
What do you like best about the product?
Ease of implementation in code, ease of chart building and funnel/segmentation.
What do you dislike about the product?
CSV export can be a bit clunky and slow.
What problems is the product solving and how is that benefiting you?
Able to make data informed product and engineering decisions. We know how our customers use our tools and how changes will impact them.
Product Manager one of the most important tools
What do you like best about the product?
Analyzing product data in amplitude is super easy. Previously I used Google Analytics and when I moved to my current company and saw Amplitude, I was amazed by opportunities. What I like is multiple options to filter events by every event property and the same with user segments, they can also be easily filtered by properties values. Charts in Amplitude are easy to understand and are my primary tool of everyday work.
What do you dislike about the product?
I feel that more advanced concepts like Pathfinder, Stickiness, Compass are harder to understand, even with amplitude documentation I have problems with understanding data I see on those sections and when I understand them, I don't know why but I have low confidence in data that I see.
What problems is the product solving and how is that benefiting you?
Analyzing customers behaviour, driving product decisions based on data, monitoring the everyday performance of the product, having dashboards with data, discovering user steps that lead to bug.
Making data-driven decisions is easier than ever with Amplitude!
What do you like best about the product?
What I find most helpful about Amplitude Analytics is the ability to templatize dashboards. This feature easily allows me to view the same data types across different cohorts and subsets of users. As a result, I am able to observe differences and similarities across various personas' behaviors.
What do you dislike about the product?
The only downside I have noticed thus far is the lack of organization/categorization abilities. Currently, you can only organize dashboards and notebooks within Spaces. However, it would be beneficial to be able to create folders and sub-folders within spaces.
What problems is the product solving and how is that benefiting you?
The biggest problem I have been able to solve with Amplitude Analytics thus far is understanding the impact of marketing campaigns and efforts. We can easily view conversions that resulted from each campaign due to being able to integrate Amplitude with our marketing tool.
Excellent ! Very Satisfied customer!
What do you like best about the product?
The speed at which we can generate valuable insights. It generally took us weeks or months to get to the insights we are now capable of generating in minutes.
It is very friendly and easy to use.
It is very friendly and easy to use.
What do you dislike about the product?
I would like to be able to rename custom events or atributes. For example: we created stores with stores id´s in numbers, we always wanted to be able to rename them to their names Example: Store 1 = 100 St store
Also we would like to have permanent grouping features. By this i mean that we have the capacity to group some stores on amplitude with a tag and then be able to analyse them. This is because iw we have 200 stores it sometimes is very tedious to group them every time we need it and the other solution which is uploading the event or atributes again with the tag is not that firendly or fast.
Also we would like to have permanent grouping features. By this i mean that we have the capacity to group some stores on amplitude with a tag and then be able to analyse them. This is because iw we have 200 stores it sometimes is very tedious to group them every time we need it and the other solution which is uploading the event or atributes again with the tag is not that firendly or fast.
What problems is the product solving and how is that benefiting you?
Personalized cohorts for marketing
Insight generation on marketing campaings
Insight generation on retention and adquisition funnels
Insight generation on new features we deploy on our e-commerce-
Insight generation on how the consumer is behaving.
Insight generation on marketing campaings
Insight generation on retention and adquisition funnels
Insight generation on new features we deploy on our e-commerce-
Insight generation on how the consumer is behaving.
Recommendations to others considering the product:
I would recommend to others to go with the freemium version of amplitude and you will discover yourself all of the value that Amplitude will generate for you.
It will make a big difference in your marketing capabilities, your productivity and your knowledge of how your customers behave.
It will make a big difference in your marketing capabilities, your productivity and your knowledge of how your customers behave.
Essential tool for any growing company
What do you like best about the product?
Amplitude gives us insight into how our business is doing. We rely on it to continually improve our product.
What do you dislike about the product?
Amplitude provides a simple and intuitive UI that gets the job done; I have no complaints.
What problems is the product solving and how is that benefiting you?
Through Amplitude, we're able to identify and correct issues in our most critical funnels
Amplitude is very user friendly and works and helps to take data driven decisions
What do you like best about the product?
It doesn't take that long to learn how to use Amplitude. Yet every day you find out new use cases.
What do you dislike about the product?
It doesn't happen often, but in occasions, you can find some delays, even if your network is fine.
What problems is the product solving and how is that benefiting you?
I work as a Product Owner. Having data to support my decisions saves lots of time and risks.
Amplitude is easier than this G2 review
What do you like best about the product?
The visuals and the variety of data approaches I have to meet my use cases are excellent.
What do you dislike about the product?
Page load times are long. We have a lot of segments that slow down response times.
What problems is the product solving and how is that benefiting you?
Workflow issues. Amplitude data helped us discover navigational pitfalls in our platform. Benefits include communicating user needs; nothing is more convincing than data, accompanied by a video of users struggling.
Great tool and a lot of potential
What do you like best about the product?
Handles huge amounts of data; an intuitive interface, easy to save and undo changes; flexible breakdowns; easy switch between different report types without losing your settings
What do you dislike about the product?
As others mentioned before, limited visualization options, in particular in the dashboards; would like to be able to create sections or tabs to accommodate for more views within the same dashboard (e.g., Traffic/ Engagement/Retention).
The tables under the charts become challenging to navigate when there are a lot of breakdowns.
The time granularity in charts is not intuitive enough - e.g., in a time series, "quarter" is the lowest granuarity. Only bar chart visualizations include a period that doesn't exactly fit quarters.
The tables under the charts become challenging to navigate when there are a lot of breakdowns.
The time granularity in charts is not intuitive enough - e.g., in a time series, "quarter" is the lowest granuarity. Only bar chart visualizations include a period that doesn't exactly fit quarters.
What problems is the product solving and how is that benefiting you?
I mainly track feature and product performance. It reduced a lot of time of manual querying.
Great tool for a data-driven mindset
What do you like best about the product?
* Creating charts is really fast & intuitive, once you know how things work
* Sharing charts with teammates is so easy
* Defining cohorts and monitoring A/B Tests
* Defining custom events
* Top notch documentation
* Sharing charts with teammates is so easy
* Defining cohorts and monitoring A/B Tests
* Defining custom events
* Top notch documentation
What do you dislike about the product?
Not much!
* Takes some time to learn at first, but like any new software
* Would be nice to have a dark-mode, especially when you spend all day on Amplitude!
* Takes some time to learn at first, but like any new software
* Would be nice to have a dark-mode, especially when you spend all day on Amplitude!
What problems is the product solving and how is that benefiting you?
My team and I design our product thanks to Amplitude, analyzing conversions and A/B Tests every day. We are able to understand complex behaviors in our flows and get the information we need to adjust our designs and improve conversion, engagement and retention in our apps.
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