Amplitude Digital Analytics Platform
Amplitude AnalyticsReviews from AWS customer
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Very helpful platform, crucial to understanding product performance, complex to set up
What do you like best about the product?
Amplitude is a relatively sophisticated way to plot product usage and analyze areas to focus. It has a handful of product offerings to enable you to hack together most analyses you'd want. Once you get the hang of using the platform, it's quite powerful.
What do you dislike about the product?
The platform isn't so easy for team members to learn, meaning usage and institutional knowledge are pretty concentrated among those who set it up. And the set-up is non-trivial, with best practices that if not followed (by reading online articles) can cause several unforeseen issues that are decent lifts to fix. Also, there are a handful of areas where the logic and charting capabilities fall short of the nuanced analyses and calculations we'd like. There are also a lot of features under development that aren't quite nailing it yet, but I hope they will be in the near future.
What problems is the product solving and how is that benefiting you?
Ability to get real-time and historical information on product usage and performance. It helps us with reporting, issue-flagging, experimenting with new features, and monitoring areas of dropoff and where we can improve our product.
A fast data tool for analysts
What do you like best about the product?
Amplitude provides easy access to your database. The ability to do quick projections and draw up graphs can be a very helpful tool for all analysts. It is also quite simple to share the charts surrounding the events data.
What do you dislike about the product?
Yes - Amplitude provides easy access to your database but sometimes it can be difficult to do more custom kinds of analysis with this tool. One thing in particular is having 'or' clauses when creating a custom event.
What problems is the product solving and how is that benefiting you?
Amplitude is solving a speed and visualization problem for analysts. It provides easy access to event based data in a way that allows for analysts to churn out answers to 80% of all ad hoc questions that might be asked of analysts.
Amplitude Analytics gives us full visibility on our multiple apps with powerful tools
What do you like best about the product?
Amplitude Analytics makes custom event ingestion and user identification possible in code, but most importantly makes the analysis seamless in the console. Other competitors can offer more out-of-the-box front-end tracking, but with the complexity of our platform and our products, we need advanced custom tracking to answer our analytics needs, which Amplitude can offer. Amplitude can easily ingest tons of events and govern their taxonomy straight in the console. We can observe single user tendencies as well as global tendencies for projects with just a few clicks. The visualization tools are extremely powerful and can answer almost any question that could come to mind, whether it be about event segmentation, user paths or retention.
What do you dislike about the product?
Amplitude is mostly made for power users. When it comes to making the console available to the whole company, it can be overwhelming for some having all those options and no starred content upfront. The onboarding experience could be better by giving the administrators the ability to modify it and display the right content right away to the right people and having starred dashboards in their navbar, etc. Right now, you can only customize your own space and not those of others, every user is considered a power user.
What problems is the product solving and how is that benefiting you?
Solving our need for front-end tracking, back-end tracking and user session stitching altogether across our apps. We can have a mix of page views, super granular custom events from the front-end, feedback events from the back-end and segment them properly with any event property we'd like. Before it was hard for a Product Manager to find clear and realistic KPIs for a very granular feature part of a big product; Amplitude helps our Product Managers observe all kinds of precise events from the start of the release, define clear KPIs on their features and track them in real-time. It makes us way more actionable when it comes to investment in features and makes our products better in the long run. The simple act of implementing Amplitude also gives us a straight QA feedback look and makes us rethink UX and our whole data-driven design process.
Perfect tool to experimentation, following up metrics and take decisions.
What do you like best about the product?
Being able to build personalized charts connecting data providers as Braze and google analytics. And take actions based on that results
What do you dislike about the product?
Sometimes is difficult to understand all the features because there's no description when you are building a chart. And I couldn't find a virtual tour to learn all the features
What problems is the product solving and how is that benefiting you?
It has been helpful when we have several experiments running at our CRM systems and also it helps a lot to monitor behaviors and take fast correcting decisions.
Very helpful to get insights
What do you like best about the product?
User friendly platform and all the chart templates are very helpful
What do you dislike about the product?
Sometimes is not that easy to use all the properties and it's impact on conversion
What problems is the product solving and how is that benefiting you?
It makes very easy to get user insights without knowing SQL and other data analytics language. There are some data points that is easier and faster to get through amplitude
Robust Tool
What do you like best about the product?
So many events and data points you can track and gather information on.
What do you dislike about the product?
Bit of a learning curve to fully understand how to use the tool.
What problems is the product solving and how is that benefiting you?
Understanding user actions
Best Analytics suit for user behaviour tracking
What do you like best about the product?
Great for understqanding how users are using your product and dive into their pain points, what features are driving engagement and which features are frustrating users. Easily retest your hypothesis with easy to use interface, no technical skills required and lightning fast results. Product teams are in control of the data and do not require to know complicated SQL or depend on BI.
What do you dislike about the product?
Keeping your data organized and consistent will require quite a bit of control as it is tempting to send every event imaginable which will later backfire. Maybe a good feature would be that Amplitude sends new detected events into review for them to be approved before going into production.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us find user pain points and understand what could be done to improve their experience with our app. New features can be A/B tested to ensure we are not affecting business metrics.
Amplitude the best friend for data-driven companies
What do you like best about the product?
Amplitude, in my opinion, is the easiest tool to make charts but also to interpret them for any data-driven company. I would highly recommend it compared to any other one which are really complex and most of the time confusing.
What do you dislike about the product?
I don't have many disliking. The only chart that I find confusing is the Impact analysis which is difficult to understand because the time range that it shows is always -14 to +14 days from a starting date. But as it doesn't show the starting date in the chart, it's really difficult to use it. I hope that in the upcoming months it will be improved. Because it is one of the charts that I would use the most.
What problems is the product solving and how is that benefiting you?
One of the problems that Amplitude helps us to solve the most are the conversions, thanks to the Funnel Chart. Thanks to it, we know at any instance which step needs most of our attention.
Amplitude for Product Analytics
What do you like best about the product?
Ease of use
The level of granularity you can drill down into
Reporting and insights not easily achievable in GA
Built in governance
The level of granularity you can drill down into
Reporting and insights not easily achievable in GA
Built in governance
What do you dislike about the product?
Certain powerful features in GA are missing - acquisition/campaign tracking and metrics
Implementation - GA is quick to setup, Amplitude takes much more time
Implementation - GA is quick to setup, Amplitude takes much more time
What problems is the product solving and how is that benefiting you?
Agent and customer usage and pathing - what are they doing the most, what are they doing the least, where they are dropping off, etc.
Great tool to learn more about your customers, also easy to use for non-technical employees
What do you like best about the product?
Amplitude is such a helpful tool for all your employees to learn about:
* how your overall business is going and how business units are performing,
* how your customers behave on your product,
* which paths they take,
* which product features bring the most value, and many more insights are waiting to be unlocked.
Non-technical employees can also answer their questions with easy-to-create charts, all by themselves.
The most important thing is to have a good event tracking set up, so then anyone who has access to your Amplitude space trusts your data.
* how your overall business is going and how business units are performing,
* how your customers behave on your product,
* which paths they take,
* which product features bring the most value, and many more insights are waiting to be unlocked.
Non-technical employees can also answer their questions with easy-to-create charts, all by themselves.
The most important thing is to have a good event tracking set up, so then anyone who has access to your Amplitude space trusts your data.
What do you dislike about the product?
* only the first 10K rows of chart data can be exported via csv.
* time range can be selected 3 years at the widest in Cohorts.
so sometimes it is difficult to do deep-dive analysis in Amplitude with a wide range of big data.
* time range can be selected 3 years at the widest in Cohorts.
so sometimes it is difficult to do deep-dive analysis in Amplitude with a wide range of big data.
What problems is the product solving and how is that benefiting you?
with Amplitude, with the correct data set up, you have all the data transparent to related teams and they can constantly benefit from it. using Amplitude helps us create a data-driven culture, where everyone can access the data, see how metrics are going, and check if KPIs are met, so it makes it easier for everyone to strive towards business goals.
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