Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Critical enabling technology in our PLG stack
What do you like best about the product?
- Amplitude Iteratively: Allows us to collaboratively and cross-functionally define and review our event schemas, then have our instrumentation tested in CI to ensure clean and trustworthy data.
- Amplitude Analytics: Incredibly powerful and flexible event based behavioural analytics platform that allows us to continually better understand our users and their behaviour
- Amplitude Experiment: Integrated A/B and Multivariate testing platform provides the basis for our test-to-invest approach.
- Amplitude Analytics: Incredibly powerful and flexible event based behavioural analytics platform that allows us to continually better understand our users and their behaviour
- Amplitude Experiment: Integrated A/B and Multivariate testing platform provides the basis for our test-to-invest approach.
What do you dislike about the product?
Nothing major of note; being picky the UI could feel a bit more modern (though the UX is great), and would appreciate additional flexibility in look and feel of charts.
What problems is the product solving and how is that benefiting you?
- Schema validation
- Behavioural insight generation
- Product and growth KPI reporting
- Retention analysis
- Behavioural cohorting
- Funnel Analysis
- Growth accounting / Lifecycle
- Anomaly detection
- Behavioural insight generation
- Product and growth KPI reporting
- Retention analysis
- Behavioural cohorting
- Funnel Analysis
- Growth accounting / Lifecycle
- Anomaly detection
Amplitude allows us to make data-driven decisions quickly and effectively
What do you like best about the product?
The usability is impressive and it is very easy to share analyses with other people within the company. It is also very simple to segment users to use in our CRM tools.
What do you dislike about the product?
There's nothing I dislike. It would be nice to have general information about the sector's performance - sometimes we have to access other tools to compare our performance to peers.
What problems is the product solving and how is that benefiting you?
We use Amplitude on a daily basis - and we expected everyone to make an analysis based on the numbers exposed in the tool. The main benefit is to enable the company to become data-driven easily.
Recommendations to others considering the product:
I believe Amplitude is a must have for every company nowadays.
Can't (and refuse to!) do my job without it
What do you like best about the product?
Self-serve analytics and deep platform integrations that help us push data from across our entire stack into a place where anyone can pick it apart. Other platforms don't quite make it easy enough to do this in my experience.
What do you dislike about the product?
It doesn't feel like much is missing to be honest. The customer service is top notch, and the platform itself is truly essential to what our team does on a day to day basis.
What problems is the product solving and how is that benefiting you?
Amplitude gives our Growth & Lifecycle team a way to contextualize and measure the impact of all the work we do to drive engagement & retention across our user base.
Recommendations to others considering the product:
Don't skimp on your product analytics solution -- unless you enjoy being left in the dust by your competition.
Easy to use analytics tool
What do you like best about the product?
relatively straight forward tool to onboard to and able to do deep dives as well into specific users
What do you dislike about the product?
limited in visualizations and definitions of the data I'd like to see
What problems is the product solving and how is that benefiting you?
User analytics and tracking for event stream data on our site
It's an excellent tool to measure our app
What do you like best about the product?
I love to explore the user Journey in the app. We can understand what is the best tools in our app and what other products we can improve. It's necessary to improve our app
What do you dislike about the product?
The events are a good way to understand our users. However, it needs to be more visual. Maybe with a similate of the app working on.
What problems is the product solving and how is that benefiting you?
Understand our users, measure our marketing campagnes , monitore bugs in our app
Great Insights
What do you like best about the product?
Ability to see which areas of my site drive CTR and CVR.
What do you dislike about the product?
I dont have anything constructive to say here
What problems is the product solving and how is that benefiting you?
Merchandising new and core product
Great Intuitive Platform for Analytics
What do you like best about the product?
Makes it very easy to build dashboards to share with my team.
What do you dislike about the product?
Could be more intuitive. Sometimes it is difficult to track events.
What problems is the product solving and how is that benefiting you?
Understanding the customer flow.
The perfect tool for Conversion Rate Optimisation
What do you like best about the product?
Amplitude is a fantastic tool; the most helpful feature is predictive analytics and the A/B testing tools. I can easily analyze my A/B and MVT tests, and it gives me accurate and fast results, which I can dissect to explore in a more granular way. The tool is better than any testing platform I've used (VWO, Optimizely, AB Tasty, etc.) mostly because all our analytics and data are integrated into a single platform and we can look at the lifecycle effects of tests after they have concluded.
What do you dislike about the product?
If you're used to GA or Adobe Analytics, it may take you a while to get used to, I'd also say its a product geared more towards Product teams than Marketing teams. Amplitude has a unique chart-building mechanic and doesn't come with lots of presets; however, client success team has been exceptionally helpful in setting us up for success.
What problems is the product solving and how is that benefiting you?
The main problem I am solving with Amplitude Analytics is how different user groups interact with optimizations and design changes to the Landing Pages and checkout flow of our eCommerce site. I've been able to get very granular with the data to explore precisely what's going on and segment the audience based on many helpful parameters. We've increased our conversion rate significantly and learned a great deal about our users and prospect.
Recommendations to others considering the product:
Look into the complementary products like the Recommend and their Testing platform to get the most out of the product.
This is definitely on the of the best analytics tools on the market.
What do you like best about the product?
Especially in combination with the Customer Data Platform Amplitude provides the answers to many many questions each product/marketing team might have.
What do you dislike about the product?
I didn't find anything like that yet, product works perfectly fine, also we have a great support from Amplitude team
What problems is the product solving and how is that benefiting you?
We were able to solve most of the problems with the activation and retention. Also, tool helps our support and operations team on a daily basis to solve customer cases.
Recommendations to others considering the product:
Make sure you have this product implemented right - you will only be able to leverage it as long as you trust the data. But when implemented right Amplitude will make a huge difference, especially if data team/experts will devote some time to teach the other people to leverage the tool
Analytics with the best usability
What do you like best about the product?
Easy to add charts by the type of report like funnel segmentation, user cohorts etc, It's easier for a first time user to familiarise with the tool and start building dashboards in minutes
What do you dislike about the product?
Inability to view a chart and table simultaneously in the dashboard for the same data. Having to pick between view the data in table, chart, KPI metrics
What problems is the product solving and how is that benefiting you?
Ecommerce metrics like site conversion, user path analysis
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