Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The best platform ever for product managers!
What do you like best about the product?
I love the usability of the product and how easy it is to find info in the documentation.
Features I like the most:
- Dashboard creation and possibility to edit filters
- Time Conversion Analysis
- AB test analysis (winner, statistical significance)
- Conversion driver analysis (loved this one, met it recently)
- Creation of notebooks explaining the rationale of the feature (documentation ++)
Features I like the most:
- Dashboard creation and possibility to edit filters
- Time Conversion Analysis
- AB test analysis (winner, statistical significance)
- Conversion driver analysis (loved this one, met it recently)
- Creation of notebooks explaining the rationale of the feature (documentation ++)
What do you dislike about the product?
I would like to be always up to date with new features by email. I would also like to pin my user to easily find it in the user lookup area.
What problems is the product solving and how is that benefiting you?
I track my product metrics and generate insights daily. Amplitude takes up a large part of my day.
Amplitude Analytics
What do you like best about the product?
I really like its visualization system, and you can keep lots of data in there. You can check whatever you want in seconds.
What do you dislike about the product?
there is nothing that I dislike about the amplitude
What problems is the product solving and how is that benefiting you?
I don'have any problems with the tool but sometimes it needs some IT jobs so we have to wait for it in the organization.
Recommendations to others considering the product:
It is a really great tool for app/web analytics. You can create lots of data visualizations with that tool and create different dashboards for different teams in the same organization
Make informed decisions
What do you like best about the product?
Being a Product Manager, I rely a lot on data to make the most informed decisions.
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
What do you dislike about the product?
more powerful features require a bit of a learning curve, more advanced tutorials are welcomed
What problems is the product solving and how is that benefiting you?
User activity, how features are being used, breakdown to mobile vs desktop use and. breakdown by browser
Great tool for Product and Audience Insights
What do you like best about the product?
Amplitude has allowed us to get quick, actionable insights into our better performing Growth Acquisition channels - as well as understand much more about the behavior of different audience segments using the product. Previously we would have had to do this by submitting requests to the Data team. Although it hasn't completely removed the need to submit data pull requests, over time I see Amplitude increasingly replacing these everyday requests.
The support we were given by the Amplitude implementation and on-boarding teams was very good. We had regular weekly meetings scheduled with an implementation specialist by Amplitude, and he was also available by email - and responded quickly - to any technical doubts the Data team had during implementation.
The support we were given by the Amplitude implementation and on-boarding teams was very good. We had regular weekly meetings scheduled with an implementation specialist by Amplitude, and he was also available by email - and responded quickly - to any technical doubts the Data team had during implementation.
What do you dislike about the product?
There's nothing I dislike about Amplitude - the only thing I would like to speed up is user adoption within the company. This isn't a specific problem coming from Amplitude as they have organized onboarding sessions for us, but there is definitely a technical hurdle to overcome - as with any in-depth analytics tool - for new, non-technical users. We're overcoming this now by sharing simpler dashboards so that users can understand their set-up and configuration.
What problems is the product solving and how is that benefiting you?
It has improved our level of understanding of our best performing acquisition channels - but more in terms of product engagement and usage, and not only in terms of revenue. It has allowed us a better segmentation of users by their signup data, and enabled us to push some anonymized customer data (from the best performing user cohorts) to marketing channels for building lookalike audiences. It's started democratising data access around the company - several of the product owners are now building their own dashboards and regularly sharing data in Slack channels. Overall it's definitely been a step in the right direction to move the business more towards a "Product Led Growth mentality".
Recommendations to others considering the product:
I highly recommend Amplitude to any senior Growth or Data people in SaaS who want to take their product insights to the next level.
Powerful product analytics
What do you like best about the product?
Amplitude makes it easy to analyse data from our product and share insights with the team. Integration with Braze is fantastic.
What do you dislike about the product?
The only real downside is the amount of time it took our own tech team to implement all of our event and property tagging.
What problems is the product solving and how is that benefiting you?
Identifying cohorts and syncing them to our omnichannel comms tool with one click is a massive time saver.
Recommendations to others considering the product:
Recommend implementing a process with your tech team for adding tagging to all new features as they're developed.
Superb Product Insights Tool
What do you like best about the product?
Amplitude provides you with the flexibility to slice and dice your analytics however you want. It is easy to create charts and derive valuable insights from them once you learn to use the tool.
What do you dislike about the product?
One thing perhaps would be that I find Mixpanel to be a bit more newbie-friendly. However, with the abundant resource provided by them, it is easy to learn. Another thing would be that it is not super easy to create dashboard templates and make changes post-creation that would reflect all dashboards.
What problems is the product solving and how is that benefiting you?
We send millions of events to Amplitude which allows us to understand all behaviors of the users. Having the insights of knowing what users are doing at each touchpoint helps us make a better decision when it comes to the product itself.
Recommendations to others considering the product:
I would highly recommend using Amplitude Analytics for mid to large-sized organization that believes understanding your product usage is of absolute importance. With their abundance of materials and workshops out there on best practices, you'll be on your way to building data-driven products.
Great Product and behavioural Analytics tool
What do you like best about the product?
Very powerful tool which allows us to understand our user behaviour both offline and online. Very simple and intuitive. Used for different needs across the organization. Outstanding customer support.
What do you dislike about the product?
There are few things I dislike. Pricing became an issue as we were growing (and our number of events also grew..). We had to remove events in order to avoid overage fees.
What problems is the product solving and how is that benefiting you?
Understand how our users our mobile APP, how they behave offline and online, understand the impact of our marketing campaigns, the impact of our new features, create cohort analysis, run retention analysis, funnel analysis etc... Amplitude helps us make business decisions, tactical and strategic based on user data.
Recommendations to others considering the product:
Consider use cases, pricing and integrations with other software you use
Excellent Platform for Product Analysis
What do you like best about the product?
Its variety and simplicity for product analysis! I appreciate that you can analyze Segments and Funnels.
What do you dislike about the product?
I wish the different events had a specific description to understand better when doing various analysis.
What problems is the product solving and how is that benefiting you?
Amplitude helps me to understand better why some users convert to purchase while others dont.
Must have tool for any marketer
What do you like best about the product?
Amplitude is an extremely helpful tool for marketers. I love that I'm able to setup quick funnel analysis to get real-time information on how a campaign is performing. I also love that co-workers are able to copy my analysis and reports and make it their own by adding/removing additional criteria they want to see. For someone who is not very well versed in SQL, Amplitude allows me to still gather insights into audience segmentation and performance as well as make the most of my data without having to running complex queries.
What do you dislike about the product?
The least helpful part about Amplitude to me personally is that sometimes trying to convert a funnel analysis from numbers into % can be a little bit complex. I think that interface area could definitely would some work to become more intuitive and provide more 1-click options without having to add actual SQL to see a % or any other form of measure.
What problems is the product solving and how is that benefiting you?
I have been able to evaluate the value of different cohorts using our RFM model within Amplitude and really be able to see how different cohorts behave down to the most granular levels such as purchase behavior and spend. I's also a really good tool to be able to quickly evaluate campaign performance.
Best Product Analytics tool with heavy potential to be much more
What do you like best about the product?
There's quality on every feature Amplitude launches (from the segmentation feature to the recommender). They are already a reference in Product Analytics and they're quickly becoming much more. As soon as they work a little bit more in the CPD part (in terms of Govern, quality of data and especially integrations) they will allow clients to forget about CDPs and just have Amplitude as a tool for everything regarding events and analytics. They are also adding intelligence and DS models as a product (anomaly detection, recommender).
What do you dislike about the product?
The price ;) They are super expensive for companies with a high volume of events (such as e-commerce or content platforms).
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
What problems is the product solving and how is that benefiting you?
Stakeholders' autonomy on one side. On the other side, it's very easy to do product analytics without the need to consolidate the tables in the DWH first and then see if those are the aggregates or the funnel that you needed to see in order to understand users and what's happening.
Recommendations to others considering the product:
Align with the tech department of your organization in order to decide how to enrich events before they get to Amplitude to be able to make the most of the analytics side of the platform
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