Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great Analytics and Customizable Reports
What do you like best about the product?
How customizable the reporting can be and easy to share to others for the same view and results
What do you dislike about the product?
General navigation can be difficult - not always straight forward or intuitive. Once found, easy to work with but can be challenging to start off with
What problems is the product solving and how is that benefiting you?
It shows us user behavior and how the consumer would work with our software and items selected, it helps to characterize user behavior and identify deficits
Recommendations to others considering the product:
Watch the user training and resources for help with navigation
Great Analytics tool and room for improvement
What do you like best about the product?
Amplitude has powerful analytics insights and any member of the team can create a chart on their own to look for the data they want. Don't have to rely on a specific team to find insights.
What do you dislike about the product?
I often have to export the data into a spreadsheet to be able to add up sums for a date range or figure out impact. I wish that this was built into the system so that I dont have to do the additional work of exporting, sorting, and figuring out what it means for the business.
What problems is the product solving and how is that benefiting you?
Funnel conversion is a pretty easy solve with Amplitude, also looking at A/B test cohorts to compare things like signups and clicks. The comparison tool makes it easy.
Best analytics platform I know of
What do you like best about the product?
All the different, reasonable and customizable ways to slice the data and journey
What do you dislike about the product?
Support has gotten a little worse in response time over time but still good
What problems is the product solving and how is that benefiting you?
Product analytics - indispensible in how we analyze our business (e.g., ads, product changes)
Good for Tracking
What do you like best about the product?
Amplitude enables me to track events as they happen in real time.
What do you dislike about the product?
Amplitude can be a little bit shaky if you do not have the proper resources/tools in place.
What problems is the product solving and how is that benefiting you?
Amplitude solves for our ability to track our funnel in real time.
Great analytics platform that allows you to build, collaborate on and share rich insights!
What do you like best about the product?
Once you master the basics, it's really quick to build out meaningful Charts, Cohort Views and Reports for your product and business. We love that each section (esp. Charts) also offers a deeper level of metric or behavior-based templates to work off of. Dashboards are a great way to share specific, easy-to-monitor reports across various stakeholders.
We pass both product and sales data across different sources, which makes it even more powerful to look at the overall product and business performance. We love their bolt-on set of 3rd party integrations as well. As long as you build a solid data taxonomy, and thoughtfully integrate the various sources of data, you'll have a gold mine of data to leverage, build reports on and garner insights from.
Overall, the ability to slice and dice the data as you need is powerful. It is also very intuitive and easy to learn as you go. They also have the Amplitude Academy which is a great learning resource.
We pass both product and sales data across different sources, which makes it even more powerful to look at the overall product and business performance. We love their bolt-on set of 3rd party integrations as well. As long as you build a solid data taxonomy, and thoughtfully integrate the various sources of data, you'll have a gold mine of data to leverage, build reports on and garner insights from.
Overall, the ability to slice and dice the data as you need is powerful. It is also very intuitive and easy to learn as you go. They also have the Amplitude Academy which is a great learning resource.
What do you dislike about the product?
In our experience, you'll likely need to create a few different charts and views to troubleshoot a complex problem. Sometimes they are either limited in how many metrics they can accommodate or how much you can configure the reports.
You also need to have a good understanding of all the metrics and events to truly build out the report you're after.
As others have noted, there's a considerable lift in implementing their SDK and tagging events initially.
You also need to have a good understanding of all the metrics and events to truly build out the report you're after.
As others have noted, there's a considerable lift in implementing their SDK and tagging events initially.
What problems is the product solving and how is that benefiting you?
Deeper insights to learn about user behavior, make smarter decisions around product improvements, monitor core metrics, track experiments
Bringing in sales and marketing data from other sources to build an overall source of truth for the business
Bringing in sales and marketing data from other sources to build an overall source of truth for the business
Really good insights with easy to build graphs
What do you like best about the product?
Amplitude is quite intuitive and it's easy to build a chart based on your questions. This ease will also depend a bit on how well your company has been in creating solid and consitant tracking.
What do you dislike about the product?
When you build a dashboard is not so easy to create single filters that apply to all the graphs. There is a way but not always very intuitive. There is no way to change the date range for all the graphs within a dashboard (or I haven't found it yet)
What problems is the product solving and how is that benefiting you?
It helps you understand how your product is being used and make data more visual. It helps you also to create segmentations and target them with communication if necessary.
Amplitude makes data accessible to entire team, not just analysts
What do you like best about the product?
It's really easy to use, as someone who is not great with more complex data tools, I was happy to see it was easy to navigate and find what I need. There are definitely features I don't know how to apply to what I need, but I can almost always find the answer to the questions I'm looking for. Additionally, the onboarding and customer success managers we've worked with are really dedicated to helping us succeed and answering questions.
What do you dislike about the product?
If it's not implemented correctly or if teams don't follow the same patterns, it can quickly get messy. However - if it's setup correctly from the start and everyone from the organization adopts it, this can be overcome.
What problems is the product solving and how is that benefiting you?
Making product usage data more accessible throughout the company. It allows other Product Managers to pull data quickly and easily on other products so they can make informed decisions.
Using Amplitude Analytics as a PM
What do you like best about the product?
- Very easy to start using as long as Segment tracking is correctly set-up!
- The level of flexibility that is allowed by Amplitude is good! A lot of various charts can be used, and those can be set-up rapidly
- The level of flexibility that is allowed by Amplitude is good! A lot of various charts can be used, and those can be set-up rapidly
What do you dislike about the product?
- requires a lot of riguor because the amplitude product is flexible, but if you are not rigorous in the way you use the tool, you end up using misleading dashboard and draw conclusions which are not the right ones
What problems is the product solving and how is that benefiting you?
agregating Segment data via charts and dashboards which are actionable to make better decisions and measure the efficiency of what we do
Very good tool for product analytics
What do you like best about the product?
Gives you insight for everything about product
What do you dislike about the product?
Takes time to properly know how to use it and ask the right questions
What problems is the product solving and how is that benefiting you?
Answers a lot of questions about how the product performs throughout the different iterations
Amplitude is user friendly even for non-data people
What do you like best about the product?
I would say the funnels, super powerful combined with the event-base+property philosophy of Amplitude.
What do you dislike about the product?
Managing various charts in a notebook or a dashboard is still complicated, not very smooth. It is also not super adapted for media analysis.
What problems is the product solving and how is that benefiting you?
Editors did not know if their content selections were relevant, now they do.
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