Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Intuitive Insights That Link User Behavior to Business Outcomes Effortlessly
What do you like best about the product?
What I like best about Amplitude Analytics is how intuitively it connects user behavior to business outcomes. The event-based tracking model, funnels, and retention analyses make it easy to understand where users drop off and what drives engagement — all without deep technical setup.
What do you dislike about the product?
While Amplitude is incredibly powerful for behavioral analytics and democratizing insights, sometimes the flexibility can make deep custom analyses a bit complex without structured training. Additionally, as teams grow more data-mature, balancing simplicity for new users with advanced analytical needs can be a challenge
What problems is the product solving and how is that benefiting you?
Amplitude solves the problem of fragmented insights by bringing all event data into one place, enabling us to identify drop-offs, measure feature impact, and make faster, data-driven decisions. It has also democratized analytics across teams—marketers, product managers, and analysts can now independently explore insights without relying on engineering or BI support. This has improved our speed of experimentation, reduced decision cycles, and helped us build experiences that truly align with customer needs.
Intuitive Dashboards, But Wix Setup Needs Clearer Guidance
What do you like best about the product?
It’s easy to use and has a clean, intuitive interface. The dashboards are well designed, and it’s simple to track user behavior and product metrics without much setup.
What do you dislike about the product?
As an owner, it was a bit confusing to set up the connection in Wix - I had to look for YouTube videos to figure it out. The documentation could be clearer and include a step-by-step guide for this setup. Some instructions in the articles are not very detailed, so it takes extra time to find the right way to connect everything properly.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand where my users are coming from and how they interact with my product what they click, where they scroll the most, and which parts of the page get the most attention. It provides much deeper behavioral insights compared to Google Analytics, similar to what Yandex Metrica offers.
Versatile Insights with Easy Learning, But Customization Could Improve
What do you like best about the product?
It has versatile functionality and with little learning anyone can extract product insights they want.
What do you dislike about the product?
Some of the functionality like adding and tracking a new event that was added recently seems hidden. It would be great if the platform could be customised for user base.
What problems is the product solving and how is that benefiting you?
When we launch new features, Amplitude Analytics help with understanding adoption, analysing usage patterns and identifying bottlenecks. With an agile team like ours, every individual contributor has to think as a product person and Amplitude Analytics helps us do that.
Easy Dashboard Creation, but Formula Setup Needs Improvement
What do you like best about the product?
The simplicity to create a dashboard and customize it
What do you dislike about the product?
Formula creation can be unclear (with the integrated AI znd chatgpt this became way better but still I think it should/can be made easier)
What problems is the product solving and how is that benefiting you?
Tracking software usage and details to be able to recognize value for our own users
Using amplitude as a developer in a small startup
What do you like best about the product?
Amplitude is what I regard as the industry standard in terms of analytics for your website. Its ease of implementation, as a developer, is great and the vast number of features it offers make our analytics and coversion analysis really easy which are critical as a small startup.
What do you dislike about the product?
As a technical user I find it relatively easy to use, but some non technical members of my team can have a hard time using and navigating the platform due to the broadness of it. Costs can scale
What problems is the product solving and how is that benefiting you?
This tool assists us in analyzing our product analytics and understanding user behaviors.
Powerful Property Tools, But Overwhelming Feature Set
What do you like best about the product?
The programmatic property definition method
What do you dislike about the product?
There are too many features, and I don't have time to explore
What problems is the product solving and how is that benefiting you?
I am using Amplitude for tracking my website's performance as a Google Analytics replacement. GA4 is a mess to me.
User-Friendly and Easy Integration, But Charting Features Could Improve
What do you like best about the product?
The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst.
What do you dislike about the product?
At times, I find it a bit too limiting when it comes to building charts.
What problems is the product solving and how is that benefiting you?
Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience.
Simplified School Data Tracking with Room for Improvement
What do you like best about the product?
I appreciate the ability to tag individual users into groups, allowing me to easily group them by school. This feature makes it simple to track and analyze usage per school. It has significantly streamlined my reporting process, as I can send a public link to contacts at each school, enabling them to see their usage live, which was previously done through time-consuming reports on Canva. I also love that I can view what individual schools are looking at and how often they log in, providing insights into specific user activities. The transition from Mixpanel to Amplitude Analytics was driven by the need for clearer graphics in user reports, and Amplitude delivers on that front effectively. Finally, I found the initial setup straightforward and manageable due to the training I received, which enabled me to create charts and analyze specific user behaviors with ease.
What do you dislike about the product?
I have some concerns with the tagging feature not accurately identifying users, which results in them being shown as anonymous. This limits our ability to get an accurate count of how many people are logging in. Additionally, I find it challenging to get in touch with a knowledgeable support person. The technical support is broad and doesn't provide an opportunity to talk through specific issues, which I find frustrating.
What problems is the product solving and how is that benefiting you?
I find Amplitude Analytics lets me share live usage data with schools, eliminating the need for time-consuming custom reports and improving real-time insights.
Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners
What do you like best about the product?
It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life.
What do you dislike about the product?
It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics.
What problems is the product solving and how is that benefiting you?
We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company.
Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis
What do you like best about the product?
Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.
What do you dislike about the product?
While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.
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