Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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All-in-One Solution for Product Managers with Powerful Customization
What do you like best about the product?
First of all, it includes all the essential features that a product manager like myself requires—from tracking user interactions on my platform, to enabling me to create guides, gather feedback through surveys, and set up feature gates. What I appreciate most is the high degree of customization that Amplitude offers when analyzing usage patterns, as well as the session replays, which have been invaluable for understanding user journeys and identifying points of friction.
What do you dislike about the product?
Sometimes it's hard to understand how certain measurements are taken. Creating user segments doesn't retroactively update the charts statistics if you add or remove things from it.
What problems is the product solving and how is that benefiting you?
It allows me and my team to understand the core user journeys on our platform and make decisions about how they can be improved. It also allows me to produce insights for my senior leadership about product usage and statistics used by other teams.
Powerful Analytics Platform with Great Insights
What do you like best about the product?
The interface is clean, and the collaboration features make it simple to share insights across teams.
What do you dislike about the product?
Reports can occasionally take longer to load when working with large datasets. It would also be great to have more automation options
What problems is the product solving and how is that benefiting you?
helps us understand how users interact with our product at every stage of their journey.
Customizable Charts Make Data Visualization a Breeze
What do you like best about the product?
I appreciate the option to create and fine-tune charts.
What do you dislike about the product?
It'd be nice if event data was organized for users.
What problems is the product solving and how is that benefiting you?
This tool provides valuable insights into how our users are engaging with our product and highlights opportunities for improvement. I find the playback features particularly useful when it comes to troubleshooting issues.
Powerful User Insights, But Feature Overload Can Be Confusing
What do you like best about the product?
Can look at behavioral user data - self-serve.
What do you dislike about the product?
Lots of features; sometimes can be hard to know what setting to use.
What problems is the product solving and how is that benefiting you?
Monitoring user behavior and running experiments - helps me know what features are working and not.
Powerful Analytics with a Steep Learning Curve and Pricing Challenges
What do you like best about the product?
The concept of deep analytics for your product is truly impressive. My initial experience, particularly when working with my B2B customers, has been remarkable.
What do you dislike about the product?
One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends to be gradual, which can make adoption difficult for certain teams. Furthermore, the monetization model charging per monthly active user—may not suit all businesses, particularly B2C companies that rely on a freemium-to-premium strategy.
What problems is the product solving and how is that benefiting you?
Having in-depth analytics for the team is crucial to truly understand what users are doing. One of their most appreciated features is the user activity cycle reporting, which provides a clear and quick overview of user behavior. This has proven to be really helpful.
Insightful Tool for Monitoring Web Traffic Effectively
What do you like best about the product?
I appreciate how Amplitude Analytics helps me effectively monitor traffic on my company's website, understanding where visitors are coming from and what they are interested in. This insight allows me to develop website features targeted to client needs. The setup process for Amplitude was straightforward, and attending webinars organized by Amplitude provided me with better knowledge on its usage. I find the web engagement interface and the ability to track session data and bounce rates on the home screen incredibly useful, which helps me understand client behavior. The experimentation capability is excellent for deploying and testing new features. Additionally, the product analytics feature provides valuable insights into overall active users, weekly active users, and average sessions. These features greatly benefit my business by allowing me to improve my service and product offerings, making Amplitude a crucial tool I would repurchase and confidently recommend on a scale of 10.
What do you dislike about the product?
Nothing much, the services were great and I enjoy them
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to identify what clients want, track website visits and bounce rates, improve features, and optimize marketing by understanding geographic engagement.
Easy Integration and Daily Use—Great Features and Support from Amplitude
What do you like best about the product?
Amplitude was super easy to implement and use. We use it daily on our App's customer flow. The number of features offered are really great and the customer support is also amazing. It was super easy to integrate to our work flow.
What do you dislike about the product?
Nothing yet, will share if we face any challenges
What problems is the product solving and how is that benefiting you?
Amplitude provides usable key information for our app usage (customers who use our app - which are the pages they visit, what actions do they do, interactions they do on the app etc.) which gives a great view of customer behavior. This helps us to identify bottleneck, improve the product and increase revenue and improve the customer experience.
Easy to Use, Feature-Rich, and Excellent Customer Support
What do you like best about the product?
It is very easy to use and very easy to implement into the system. Thier customer support is very good, and we use it frequently for businesses understanding. There are lot of features, and it is very easy to integrate
What do you dislike about the product?
There is no complaint so far for Amplitude Analytics
What problems is the product solving and how is that benefiting you?
We use it to study the customer behavior and we use it to optimize the product
Good Reports, But Navigation Needs Improvement
What do you like best about the product?
report is very efficient and good to use
What do you dislike about the product?
navigation is not good and up to the mark
What problems is the product solving and how is that benefiting you?
Incomplete view of the user journey
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product.
Amplitude review
What do you like best about the product?
Event-based tracking clarity: It makes it incredibly easy to understand how users move through funnels, identify drop-offs, and see which actions drive retention.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.
What do you dislike about the product?
Steep learning curve for setup: While dashboards are intuitive once events are flowing, the initial implementation and event taxonomy design can be quite complex. You need a clear data strategy upfront — otherwise, analyses quickly get messy.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.
Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude is helping in proper visualisation of data along with Real time data
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