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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,149 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Banking

Amplitude review

  • June 16, 2022
  • Review verified by G2

What do you like best about the product?
Creating charts to be able to track app-behavior and user interaction. I like how good the charts look and how easy they are to read.
What do you dislike about the product?
I don't like how hard it is to make similar charts. Also I don't like that you need to share every single chart in a dashboard to be able to co-operate on a chart.
What problems is the product solving and how is that benefiting you?
It is helping my team track user's behavior to be able to understand how users use the app, how different aspects of the apps get used or don't get used, how to find errors and bugs in the code, and how to present data to other people.


    Publishing

It's a well detailed Analytics tool which help you to understand your product in a detailed manner.

  • June 15, 2022
  • Review provided by G2

What do you like best about the product?
Retn=ention, Funnel and stickiness feature of Amplitude.
What do you dislike about the product?
Sometimes user lookup feature gives problems.
What problems is the product solving and how is that benefiting you?
It solves all my detailed daily analytics. live tracking of each feature by creating dashboards. conversion funnels.


    Natasha R.

Daily tool as a Product Data Analyst

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
It is my primary tool for evaluating in-app user interactions. It is easy to use and has many features that can allow you to map user journeys/funnels, evaluate test results, and keep track of key metrics.
What do you dislike about the product?
There are some additional features around tracking I think could be added to help me visualized it, and there are some limitations on the graphs you can generate, but nothing that intrudes my work day-to-day.
What problems is the product solving and how is that benefiting you?
Without Amplitude Analytics we wouldn't have the insights needed to make data-informed decisions, it has increased our ability to inform key stakeholders. This is the best tool for it, I've used it for over 5 years.


    Ashish Gupta S.

Have great features but need to catch up with new entrants

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
The funnels feature is best. And also I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.
What do you dislike about the product?
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event.

Also, I feel amplitude can be a little pro-active. They should have warned us initially that we shouldn't use phone number as user_id. Now we were facing a lot of issues with user_id (need help with this).

Also, I wish amplitude has provided a bare minimum capabilities to create table like summary. And we would love to have more customizations on dashboards (the current dashboard features are very primitve).
What problems is the product solving and how is that benefiting you?
I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.
Recommendations to others considering the product:
I wish the product team of my previous org had used this. It had made my life easier to analyse the user behaviour and how the users are using a product. Now we can build funnels in minutes and we can share it and edit it with simple clicks. It also helps in democratising data with stakeholders and PMs can build/edit the funnels on thier own without bothering analysts for every minor change.


    Todd S.

Suggest Amplitude Analytics business analytics tool

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
Easy to use, copy/modify/tweak previous saved dashboards.
What do you dislike about the product?
Not exactly built for marketing, or have specific automatic settings for businesses, it's fairly generic without preset analytics models
What problems is the product solving and how is that benefiting you?
Data visualization, and allowing users to download data is great. I need this daily, although I hate that I have to "melt" the data to turn it into a pivot table when I download the CSV file.


    Design

Perfect for quick data analysis for both data experts & non-experts

  • June 15, 2022
  • Review verified by G2

What do you like best about the product?
I'm not a data expert, but Amplitude helps me analyse data quickly and easily without getting help from data analysts all the time. It is very easy to learn and use!
What do you dislike about the product?
Unless the events are set up well for tracking, it can be a little difficult to use, and you can't use it to analyse everything. It will most likely still cover most events for basic analysis.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics help us to make decisions based on data in our day-to-day. It also helps us track our impact as we launch new features compared to baseline.


    Marketing and Advertising

Lots of potential but requires good implementation

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Event and user based tracking, good features such as lookup tables. User lookup is excellent for debugging
What do you dislike about the product?
Very difficult to do meaningful analysis unless all properties are mapped correctly - it's very difficult to see how a user got to a certain event if that property isnt mapped.
Funnels cant retain properties if they are not mapped on the event
What problems is the product solving and how is that benefiting you?
Amplitude is allowing our business to move away from visit based tracking and towards users and events
Recommendations to others considering the product:
Ensure all events are sent with all possible event properties


    Online Media

Reliable & easy to use - a must for product managers!

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude makes it easy to dive into the data and pull actionable insights. Events appear in Amplitude after a very reasonable amount of time and my charts/dashboards load crazy fast. It's easy to share my team's charts & dashboards with other teams to keep stakeholders informed about our impact.
What do you dislike about the product?
Amplitude sometimes doesn't get as granular as I would like it to get. We have to supplement certain analytics questions with other analytics tools (which are much more difficult to use).
What problems is the product solving and how is that benefiting you?
I'm monitoring health and success metrics for the features that my product team is releasing to our enterprise customers. Amplitude allows me to measure impact and communicate this impact to stakeholders.


    Computer Software

Business Analyst using to track in-app usage

  • June 14, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is great in that you can look at data across different platforms. Once fully integrated, you can for instance look at Monthly Active Users segmented by Web, iOS, and Android.
What do you dislike about the product?
I find it hard to integrate Amplitude into other analytics we track such as our internal Admin, and Google Analytics. I wish it was easier to integrate the data in other places like piping it to Google Sheets live so I could pull it into something like Google Data Studio.
What problems is the product solving and how is that benefiting you?
We're solving the problem of answering which of our app features are more used and engaging. We also are solving the question of which markets and regions use us the most.
Recommendations to others considering the product:
Think about where Amplitude fits into your data architecture and how you'll do reporting and analysis from different data sources.


    Transportation/Trucking/Railroad

Amplitude Analytics Review

  • June 14, 2022
  • Review provided by G2

What do you like best about the product?
Great flexibility and highly customizable. Very simple to define event and user propoerties, understand conversion, drill down to understand cross-sections or zoom out to understand aggregagte trends.
What do you dislike about the product?
I only wish it were clearer/ more intuitive for new users to understand that when looking at event A to event B conversion, adding filters by user properties means filtering by that user's property *at the time of the event.*
What problems is the product solving and how is that benefiting you?
Amplitude Analytics empowers Product Managers and operations, marketing, and growth teams to conduct advanced analytics, therefore, freeing up capacity from our Data and Engineering teams.
Recommendations to others considering the product:
Great tool, easy to get started with.