Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Leading product analytics tool
What do you like best about the product?
As a PM it allows me to make data informed decisions on the fly. Forget about spending hours on database queries!
What do you dislike about the product?
Identifying and understanding events added by other teams can be difficult.
What problems is the product solving and how is that benefiting you?
Understanding how my customers use my product.
Great product
What do you like best about the product?
Upsides:
Simple to use
It helps generate valuable insights
Great features - Several chart types, forecast, anomaly detection and alerts generation, user journeys and streams, batching of events into sessions
I especially love the notes feature
Overall, it has been a very positive experience using Amplitude and is easily the best product analytics tool I have come across
Simple to use
It helps generate valuable insights
Great features - Several chart types, forecast, anomaly detection and alerts generation, user journeys and streams, batching of events into sessions
I especially love the notes feature
Overall, it has been a very positive experience using Amplitude and is easily the best product analytics tool I have come across
What do you dislike about the product?
The UI can be better, no further complaints though
What problems is the product solving and how is that benefiting you?
Analysing user behavior, identifying drop off points, solving for users by gathering key insights, a quick check of most important metrics, churn behavior, retention analysis,
Recommendations to others considering the product:
Do consider using Amplitude, its easily the best product analytics tool built.
A very useful multifunctional tool
What do you like best about the product?
The ability to create charts simply and very quickly. Create user cohorts that you can sync with a lot of marketing tools, so you can send a merketing campaign very easy and fast.
What do you dislike about the product?
The maximum 10k rows to export to csv from a Chart
What problems is the product solving and how is that benefiting you?
keep track of business metrics: maus, retention, product user, life cycle, etc.
The creation of user cohorts to impact them with marketing campaigns.
Data mining.
The principal benefict is the save of time, because you can easily make charts and get numbers you need
The creation of user cohorts to impact them with marketing campaigns.
Data mining.
The principal benefict is the save of time, because you can easily make charts and get numbers you need
Powerful.
What do you like best about the product?
Notebooks, engagement and personas identification
What do you dislike about the product?
Default line chart view, cohorts not stating a simple # users in cohort, needing to go through "new" while most of the time segmentation would be what I need.
What problems is the product solving and how is that benefiting you?
Understanding who our users are and how they engage with the product. Managing retention.
Recommendations to others considering the product:
Best solution out there, invest in implementing correctly
Amplitude enables Product teams to work smarter
What do you like best about the product?
It builds best practices into the product.
What do you dislike about the product?
I really can't think of anything at the moment.
What problems is the product solving and how is that benefiting you?
We're able to validate Product opportunities during planning, target users for emails based on behavioral data for user interviews, monitor certain funnels to find bugs in the product, measure adoption/retention of features, and generally understand the characteristics of our users.
Amplitude is must have for mobile analytics)
What do you like best about the product?
Clear UI and a lot of chart types/filters/properties/integrations.
What do you dislike about the product?
Too expensive paid plan, really need to give more flexible prices (especially for small startups).
What problems is the product solving and how is that benefiting you?
I look into behavioral analytics, what app users do, and track all crucial app metrics.
Incredible data analysis tool
What do you like best about the product?
Allows you to cut through a high volume data with just a few clicks. The types of analyses available and visualization options are very comprehensive. Amplitude saves so much time.
What do you dislike about the product?
Some of the more intricate analysis still requires SQL. For example, I can't easily join on properties.
What problems is the product solving and how is that benefiting you?
I use Amplitude to determine how users currently behave, identify opportunities, then run tests and evaluate the results.
The visualization tools, like Paths, allow us to determine whether the users are engaging on the right things. Amplitude allows us to easily view events or data with different segments graphed alongside one another for easy comparison.
The visualization tools, like Paths, allow us to determine whether the users are engaging on the right things. Amplitude allows us to easily view events or data with different segments graphed alongside one another for easy comparison.
Digital product intelligence, democratized
What do you like best about the product?
Amplitude, as a company, has a strong mission and consistently releases features/products that support that mission. Though I like what I have seen with the release of their Experiment and Recommend products, our organization has not yet adopted those products - so, I will only speak to their Analytics product.
Our org has adopted Amplitude Analytics as a trusted source for product insights, behavioral analysis, and metric tracking across a significant portion of our digital products. I consistently hear about how user-friendly the tool is. The ability to "read" chart queries like a sentence is fantastic. This builds trust in analyses, and allows novice users to arrive at valuable insights much more quickly. We also love how easy it is to organize and share content in Amplitude. The tool excels when it comes to "playing" with your data, and using others' charts as templates (or jumping-off points). Additionally, Amplitude's many features help users ask the right questions, and perform the right analyses to end up with actionable insights. All this adds up to one word in my mind: democratization. With some basic instruction, individuals of any role can understand how to use this tool to better understand their product and their users.
Beyond the tool itself, Amplitude also provides excellent customer support and a driven, experienced customer success program. Every Amplitude employee I've spoken to genuinely believes in their product, which I find very telling.
Our org has adopted Amplitude Analytics as a trusted source for product insights, behavioral analysis, and metric tracking across a significant portion of our digital products. I consistently hear about how user-friendly the tool is. The ability to "read" chart queries like a sentence is fantastic. This builds trust in analyses, and allows novice users to arrive at valuable insights much more quickly. We also love how easy it is to organize and share content in Amplitude. The tool excels when it comes to "playing" with your data, and using others' charts as templates (or jumping-off points). Additionally, Amplitude's many features help users ask the right questions, and perform the right analyses to end up with actionable insights. All this adds up to one word in my mind: democratization. With some basic instruction, individuals of any role can understand how to use this tool to better understand their product and their users.
Beyond the tool itself, Amplitude also provides excellent customer support and a driven, experienced customer success program. Every Amplitude employee I've spoken to genuinely believes in their product, which I find very telling.
What do you dislike about the product?
The challenges we have with Amplitude are mostly due to the nature of our business. We have hundreds of products/platforms, and we're collecting data from many sources. It doesn't seem like Amplitude was necessarily built with this type of enterprise in mind. They have done a great job adjusting to our needs, though - did I mention how great their customer success team is?
To elaborate - our challenges have come from having piles of messy data and users being unclear on which events/properties to select for a given query. User-friendliness can be a double-edged sword if someone is selecting the wrong data. However, with the improvements in their "Govern" feature and with the recent acquisition of Iteratively, it seems like Amplitude is making improvements in this area. Excited to see what they come out with next!
To elaborate - our challenges have come from having piles of messy data and users being unclear on which events/properties to select for a given query. User-friendliness can be a double-edged sword if someone is selecting the wrong data. However, with the improvements in their "Govern" feature and with the recent acquisition of Iteratively, it seems like Amplitude is making improvements in this area. Excited to see what they come out with next!
What problems is the product solving and how is that benefiting you?
Generally, we are using Amplitude Analytics to better understand the end-to-end journey of our users. As mentioned, we are utilizing the tool for many of our products, so we have many use cases. They include:
-Team/exec metric tracking
-Tracking account-level metrics like usage/consumption
-Tracking user-level behavior (identifying user drop-offs via funnel analysis, measuring retention and churn, etc.)
-Creating segments of users (which can then be synced to downstream tools)
-Visualizing/linking data from many sources
-Automatically notifying relevant individuals when there are data spikes/drops
-Troubleshooting data issues
We've seen many benefits from using Amplitude - generally, it has allowed our product teams to arrive at product insights more quickly. An example of a success story comes from one of our product teams, who (through a funnel analysis drop-off) identified a pain point for our users. The team implemented a new feature to help users through this step and saw a 25% increase in conversion rates.
-Team/exec metric tracking
-Tracking account-level metrics like usage/consumption
-Tracking user-level behavior (identifying user drop-offs via funnel analysis, measuring retention and churn, etc.)
-Creating segments of users (which can then be synced to downstream tools)
-Visualizing/linking data from many sources
-Automatically notifying relevant individuals when there are data spikes/drops
-Troubleshooting data issues
We've seen many benefits from using Amplitude - generally, it has allowed our product teams to arrive at product insights more quickly. An example of a success story comes from one of our product teams, who (through a funnel analysis drop-off) identified a pain point for our users. The team implemented a new feature to help users through this step and saw a 25% increase in conversion rates.
I love it is so easy to track the users conversion on Amplitude
What do you like best about the product?
Track in real time what is happening with users
What do you dislike about the product?
It is kind of hard to search for an event. The easiest it to track it by doing the flow on the app, but would be nice to be able to search for something on the platform
What problems is the product solving and how is that benefiting you?
Conversion related problems. Issues on what we are showing/not showing to users
Great Analytics. Smooth Integration.
What do you like best about the product?
The ease of integration is the best part. A basic javascript SDK with as minimal as 1 line of code added to start capturing data. Along with that, it also provides functionalities for customized capturing of events through their HTTP API.
What do you dislike about the product?
Charts are limited to showing only 10 events. But this limit is understood to maintain a clean uncluttered UI.
What problems is the product solving and how is that benefiting you?
The biggest problem this has solved is providing us with a view of how users are interacting with our website and identify scopes of improvement and accordingly identify what's working what's not.
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