Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is an intuitive tool for fast charts that can also be used cross-company by non-analysts.
What do you like best about the product?
Chart types, primarily funnel analysis, and the option to get ab test significance is beneficial. It's excellent that creating charts is extremely easy and intuitive, that we can develop cohorts and calculated parameters, and that you don't need to write complex queries for that. It's runtime - so it's a lot easier for non-analysts to create a chart, thus making it a tool that can be used cross-company even by non-analysts, unlike Tableau and looker.
Amplitude offers many chart types that enable viewing any data (absolute, unique, pct), which is very helpful.
Pathfinder is fantastic, and I enjoy using notebook view as well. Very helpful.
I love the fact that I can easily create an ab test report and get the numbers as well as confidence level. This is very helpful as I don't need to copy the numbers into an external tool.
Overall I'd certainly recommend it.
Amplitude offers many chart types that enable viewing any data (absolute, unique, pct), which is very helpful.
Pathfinder is fantastic, and I enjoy using notebook view as well. Very helpful.
I love the fact that I can easily create an ab test report and get the numbers as well as confidence level. This is very helpful as I don't need to copy the numbers into an external tool.
Overall I'd certainly recommend it.
What do you dislike about the product?
There's no lower-level analysis:
A user cannot create conditions between steps (such as use step 2 only if a specific parameter for both steps 1 and 2 is identical),
cannot choose p-value or significance level and no option for z-test,
cannot redefine or group values of a parameter, so for example, if I have a date parameter, I can't group it by dow, not even manually,
No option to have non-mandatory steps in a funnel, so if I create a funnel that can go a few ways, I'll need to create a separate report for each.
There is currently no option for an "exit" event, so I can't measure nicely how many users have dropped at a certain point over time.
A user cannot create conditions between steps (such as use step 2 only if a specific parameter for both steps 1 and 2 is identical),
cannot choose p-value or significance level and no option for z-test,
cannot redefine or group values of a parameter, so for example, if I have a date parameter, I can't group it by dow, not even manually,
No option to have non-mandatory steps in a funnel, so if I create a funnel that can go a few ways, I'll need to create a separate report for each.
There is currently no option for an "exit" event, so I can't measure nicely how many users have dropped at a certain point over time.
What problems is the product solving and how is that benefiting you?
The AB test section is a huge advantage, as we don't need to transfer the data from Amplitude into external AB testing tools. The funnel is also helpful and allows us to see user flow and where we clearly lose them.
Using Amplitude has improved our workflow significantly, as each management member can take a report we created for them and tweak it to conduct their research.
We gained numerous insights quickly, which allowed quick solutions and a better experience for our customers.
Using Amplitude has improved our workflow significantly, as each management member can take a report we created for them and tweak it to conduct their research.
We gained numerous insights quickly, which allowed quick solutions and a better experience for our customers.
Recommendations to others considering the product:
Amplitude analytics is an incredible tool that I'd highly recommend to every analytics team working with big data.
The built-in logic, events auto-completion, AB test section, and numerous chart options are a vast asset, saving time and allowing non-analysts in the company to use the charts and even create their simple ones.
The built-in logic, events auto-completion, AB test section, and numerous chart options are a vast asset, saving time and allowing non-analysts in the company to use the charts and even create their simple ones.
Amplitude has been an essential tool in driving our growth and helping our product development
What do you like best about the product?
Making data-driven decisions is much simpler once you start using amplitude. It gives the entire team complete visibility on the product.
What do you dislike about the product?
You might get overwhelmed with the large number of features. You might not always know which feature to use to get your answer.
What problems is the product solving and how is that benefiting you?
It is democratizing data access amongst our product, growth, marketing, sales, and engineering teams, allowing everyone to make data-driven decisions.
Simple to use and Awesome for analytics
What do you like best about the product?
The user streams, event segmentations, Dashboards and simple to query charts.
What do you dislike about the product?
The updated dashboard is not smooth enough. When I try to move around the charts, they don't fit in properly.
What problems is the product solving and how is that benefiting you?
Amplitude is like the heart of our business Analytics. Everything like a new feature performance, user retention, weekly active users, etc., are all widely used and super beneficial for us.
Recommendations to others considering the product:
We have used multiple Analytic tools available and found Amplitude to be simple and easy to use while keeping the cost to company much lower.
Jack of all trades product analytics tool
What do you like best about the product?
Amplitude is a powerful product analytics tool, more so than the other analytics tools that I've used. It's comprehensive and all-rounded, with the breadth of the charts available with the tool. Within each chart, there are multiple use cases, and it's up to the user on how you want to use it.
Amplitude is easy to learn - you can pick up Amplitude reasonably well if you've used other Analytics tools. With Amplitude's training, Amplitude's knowledge base, and responsive customer service, your questions will no doubt be answered within a day.
Amplitude is also flexible. They offer different methods for ingesting data into their system, showing that they understand that they know the different needs of different customers. They also offer Govern, enabling us to choose between a code change or changing within Amplitude to update our tracking.
If you have a feature request or found a bug, they are quick to work on it or include it into their backlog. They are transparent with feature releases too.
Their Customer Success Managers are ever ready to help you find a solution to ensure that your company is tracking standards are at its best, going beyond just solutions boxed by Amplitude's tools.
Amplitude is easy to learn - you can pick up Amplitude reasonably well if you've used other Analytics tools. With Amplitude's training, Amplitude's knowledge base, and responsive customer service, your questions will no doubt be answered within a day.
Amplitude is also flexible. They offer different methods for ingesting data into their system, showing that they understand that they know the different needs of different customers. They also offer Govern, enabling us to choose between a code change or changing within Amplitude to update our tracking.
If you have a feature request or found a bug, they are quick to work on it or include it into their backlog. They are transparent with feature releases too.
Their Customer Success Managers are ever ready to help you find a solution to ensure that your company is tracking standards are at its best, going beyond just solutions boxed by Amplitude's tools.
What do you dislike about the product?
It is hard to master as they have a range of charts, and each chart has different modes—Master in the sense that there are many things to learn. It would be super helpful that they expand their knowledge base further with even more use cases.
However, I see this as a blessing as it challenges me to do product analytics and shows their breadth of product analytics.
However, I see this as a blessing as it challenges me to do product analytics and shows their breadth of product analytics.
What problems is the product solving and how is that benefiting you?
Areas of growth, retention, customer lifecycle and monitoring our event tracking health.
Amplitude Academy that provide understanding courses for anyone to learn how to use Amplitude.
Amplitude Academy that provide understanding courses for anyone to learn how to use Amplitude.
Great analytics tool for content producer
What do you like best about the product?
There's rarely a bit of data that isn't able to be tracked using Amplitude
What do you dislike about the product?
That it can't track what the website is producing, i.e articles posted, rather just views, reads etc
What problems is the product solving and how is that benefiting you?
Through which source people are reading our articles, as well as the conversion rates of articles to lead enquiries based on the category of article and article title
Amplitude has been an very efficient tool to understand user engagement
What do you like best about the product?
Drag & Drop -- do not need to write complex codes. Easy and straightforward even for the non-data people
What do you dislike about the product?
I'd love to have more flexibility / options for dashboards and notebooks. It's not the best to share some insights based on the multiple charts.
What problems is the product solving and how is that benefiting you?
I've been benefiting most when I analyze the user funnel / journey (when users drop off and how much etc)
Great tool for product analytics
What do you like best about the product?
- Intergrates well with Segment CDP
- Has event taxonomy management functionality which helps with centralized event documentation
- The ease of creating funnel analysis, with overall results and evolution over time
- Can also be used for analyzing A/B tests
- Allows to compare behavioral cohorts
- Recently added functionality of forecasting and anomaly detection helps identify issues in metric evolution over time
- Allows to easily create dashboards
- Allows to add feature release information and date that conveniently shows on all time series charts and eases interpretation
- Allows to drill down to user level events in order to investigate problems
- Has event taxonomy management functionality which helps with centralized event documentation
- The ease of creating funnel analysis, with overall results and evolution over time
- Can also be used for analyzing A/B tests
- Allows to compare behavioral cohorts
- Recently added functionality of forecasting and anomaly detection helps identify issues in metric evolution over time
- Allows to easily create dashboards
- Allows to add feature release information and date that conveniently shows on all time series charts and eases interpretation
- Allows to drill down to user level events in order to investigate problems
What do you dislike about the product?
- Testing of statistically significant differences is only possible for one funnel step at a time, not for other metrics
- Team spaces lack organization
- Many of the more advanced features like Top Funnels, LTV, Compass require careful preparation of events definitions inside of the tool
- Team spaces lack organization
- Many of the more advanced features like Top Funnels, LTV, Compass require careful preparation of events definitions inside of the tool
What problems is the product solving and how is that benefiting you?
- Understand user funnels
- Understand impact of A/B tests on user experience
- Monitor evolution of funnels over time
- Understand impact of A/B tests on user experience
- Monitor evolution of funnels over time
Great tool to help with your north star and product analytics
What do you like best about the product?
Amplitude makes it easy to create charts and pin them to dashboards so you can easily monitor metrics. They also have templates that help you dive deeper on retention.
What do you dislike about the product?
It is difficult to recreate the cohorts daily population feature in an event dashboard
What problems is the product solving and how is that benefiting you?
Amplitude is helping us to closely monitor KPIs and explore opportunities to improve various funnels.
Amplitude is a great product analytics tool that we used daily
What do you like best about the product?
Amplitude has a very simple and friendly user interface while offering reach functionality
What do you dislike about the product?
I would love to have a 'so far so good' feature to track real-time performance. Also better integration with Google docs
What problems is the product solving and how is that benefiting you?
Amplitude helps us to get insights into our products and user behavior. It also helps our ops and marketing team to better do their work and track performance
Product analytics for end users
What do you like best about the product?
Amplitude is an easy-to-use platform that has allowed our organization to decentralize analytics. We went from pushing out reports (monthly basis) and funneling analytic requests through a specific team to empowering end-users to have self-serve analytics.
What do you dislike about the product?
It would be great if Amplitude had data transformation capabilities. Sometimes data needs a little bit of cleansing and there is no good way to do so.
What problems is the product solving and how is that benefiting you?
We are looking to understand customer engagement and the adoption of new products and features. Amplitude has enabled us as a company to understand opportunities for growth and upsell within our existing customer base, as well as validate new feature adoption
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