Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Product with interesting features but low customisation
What do you like best about the product?
Near real-time analysis of our products events. Especially interesting to see the user flows in an easy and fast way.
What do you dislike about the product?
Can't customise charts and difficult to check interactions between different users.
What problems is the product solving and how is that benefiting you?
Understanding the most used features on our products through events. The greatest benefit is the realization that some of the features available are not helpful as users intentionally try to avoid them.
A very powerful tool to analyse precisely your audience, the user journey
What do you like best about the product?
Amplitude is very well precise to analyse the user journey and to have insights about behavior.
What do you dislike about the product?
Mobile version is not easy to use. A more fluid app would be better.
What problems is the product solving and how is that benefiting you?
We are understanding user needs, user consumption of our platforms with precise feedback. These inputs are key to know if we are developing in the right way or if we need to adjust.
The main Self Serve Analytics tool for AB Inbev
What do you like best about the product?
I like a lot the support team a: The feedback session pass a feeling of taking care of the customer and helps us a lot.
What do you dislike about the product?
Is not possible to create analyze by an array property (is not user-friendly) and the notebook edition is not user-friendly.
What problems is the product solving and how is that benefiting you?
Live documentation through Notebook enables the team to understand better the tracking plan and check the analyses in the same space.
Recommendations to others considering the product:
It's a good Self Serve Analytics tool for Product/Feature Analyses.
Good for directional reporting - provides a fast look at product performance and helps flag issues
What do you like best about the product?
Ease of use, non-technical stakeholders can do things - helps balance analytics workload to have a tool that a marketing manager can utilize for an ad-hoc ask. This also makes it a tool we use frequently, business moves fast and this helps us keep up!
What do you dislike about the product?
unable to align with internal reporting tools - we can see the raw segment data we pass to amplitude, but can't recreate the results of amplitude's charts when processing that data ourselves. This gets especially tricky when data not tracked onsite needs to be tied to that site tracking. E.g. if we want to look at users who filled out a form, we get a different set of users through this tool vs our internal data. This makes it essential to only use amplitude for directional data.
What problems is the product solving and how is that benefiting you?
experiment and product reporting, easy to stand up for temporary measurement needs. Helps provide a self-serve solution for quick requests, vs putting everything on the analytics sprint board. Very useful for customer pathing through the site, it's a common marketing use case to ask "what did users do after hitting this page" and the journeys are great for evaluating this
User friendly and informative
What do you like best about the product?
Ability to visualize complex data in a simple way.
What do you dislike about the product?
Can be intimidating for beginners. Tutorials can be more intuitive.
What problems is the product solving and how is that benefiting you?
Detecting problems in released games and understanding player behaviour.
Very good for product analytics
What do you like best about the product?
- Had the possibility of monitoring and performing analysis with data generated in real time.
- Create cohorts with experiments that were activated in Cockpit and measure metrics according to it.
- Create cohorts with experiments that were activated in Cockpit and measure metrics according to it.
What do you dislike about the product?
- It is hard to create datasets by the Magnitude: Amplitude dataset.
- Don't have the possibility to automatically calculate the Margin of Error between metrics.
- Put videos to teach how to use each feature in the best way.
- Don't have the possibility to automatically calculate the Margin of Error between metrics.
- Put videos to teach how to use each feature in the best way.
What problems is the product solving and how is that benefiting you?
- I ran an experiment A/B and put a satisfaction survey in it. Therefore, it was possible to choose the best experience, communication and design that drive up the customer satisfaction (the same thing for choose things that decrease contact rate).
Recommendations to others considering the product:
I recommend adding a possibility to put the margin of error in the views.
Critical analytics tool for understanding of my products users
What do you like best about the product?
The different options available for me to study many different dimensions of users on my products
What do you dislike about the product?
This tool requires some amount of discipline to maintain the data. It is not always present among the team
What problems is the product solving and how is that benefiting you?
For every initiative and feature I work on I create Amplitude reports to measure if it achieves the goal and measure the outcome.
Recommendations to others considering the product:
If you use even half the features regularly, you will get a lot out of the product.
Amplitude is a great tool for product analytics
What do you like best about the product?
product analytics, user interface, types of charts
What do you dislike about the product?
no coding interface to make detailed charts
What problems is the product solving and how is that benefiting you?
understand customers better,
Good analytics tool for event based analytics
What do you like best about the product?
I like that you can group events in a category eg Onboarding, Checkout etc. It can easily get around any ambiguity of event names (no matter how hard you try there always ends up some poorly named events).
What do you dislike about the product?
The default 'loaded a page' event when you turn on page views is really annoying when trying to map a journey as you can't break it down to the actual page very easily which means you need to put your own events in for page views to map out user flow/journey.
What problems is the product solving and how is that benefiting you?
User behaviours our our website and apps. We have identified poorly performing funnels and been able to understand segments of customers better. This will help us track performance better
Recommendations to others considering the product:
Ensure you set up events and properties correctly from the start.
Happy Amplitude user
What do you like best about the product?
The way that I can find user path within the app.
What do you dislike about the product?
Group by feature works not as as for Mixpanel. It's difficult to change order not having drag n drop
What problems is the product solving and how is that benefiting you?
Make postrelease monitoring for new features.
Device popularity to understand what we should use for testing
Device popularity to understand what we should use for testing
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